Strepsils SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 6658

SWOT Analysis of Strepsils with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Reckitt Benckiser


Personal Care Brands- Health



Tagline/ Slogan

First aid for sore throats


A complete range of products to treat sore throats, cough, cold.

Strepsils STP


Throat lozenge segment

Target Group

Urban middle class adults


A palatable, comfortable, reliable and very effective way to soothe a sore throat.

Strepsils SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Strepsils :

1. Strepsils is the medicated throat lozenge which dominates both pharmacy and grocery.
2. A clear leader in the pharmacy throat lozenge market.
3. Highly marketed brand sold in around 110 countries.
4. The formula for strepsils has never changed since its inception giving it a strong hold.

5. Various flavors available
6. Good advertising and availability across the world


1. Rural presence is negligible
2. Presence of other popular brands means brand switching is high


1. To explore untapped rural market
2. To make it a tasty brand to be taken without any ailment also
3. Tie-ups with schools, hospitals, corporate etc


1. Substitutes such as Ayurvedic medicines.
2. Other cough syrups, balms, etc

Strepsils Competition


Below are the 4 main Strepsils competitors :



The brandguide table above concludes the Strepsils SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Strepsils. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: