Strepsils is one of the leading brands in the FMCG sector. Strepsils SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Strepsils:
Strepsils is the medicated throat lozenge which dominates both pharmacy and grocery.
A clear leader in the pharmacy throat lozenge market.
Highly marketed brand sold in around 110 countries.
The formula for strepsils has never changed since its inception giving it a strong hold.
Various flavors available
Good advertising and availability across the world
Above are the strengths in the SWOT Analysis of Strepsils. The strengths of Strepsils looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Rural presence is negligible
Presence of other popular brands means brand switching is high
These were the weaknesses in the Strepsils SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
To explore untapped rural market
To make it a tasty brand to be taken without any ailment also
Tie-ups with schools, hospitals, corporate etc
Above we covered the opportunities in Strepsils SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Substitutes such as Ayurvedic medicines.
Other cough syrups, balms, etc
The threats in the SWOT Analysis of Strepsils are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Strepsils SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
A complete range of products to treat sore throats, cough, cold.
Throat lozenge segment
Urban middle class adults
A palatable, comfortable, reliable and very effective way to soothe a sore throat.
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