Strepsils SWOT Analysis, Competitors & USP

Strepsils SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Strepsils, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Strepsils to benchmark its business & performance as compared to the competitors, and make strategic improvements. Strepsils is one of the leading brands in the FMCG sector.

The article below lists the Strepsils SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Strepsils SWOT Analysis:

SWOT Analysis of Strepsils

For Strepsils, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Strepsils Strengths

The strengths of Strepsils looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Strepsils :

1. Strepsils is the medicated throat lozenge which dominates both pharmacy and grocery.
2. A clear leader in the pharmacy throat lozenge market.
3. Highly marketed brand sold in around 110 countries.
4. The formula for strepsils has never changed since its inception giving it a strong hold.

5. Various flavors available
6. Good advertising and availability across the world

Strepsils Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Strepsils SWOT Analysis:

1. Rural presence is negligible
2. Presence of other popular brands means brand switching is high

Strepsils Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Strepsils SWOT Analysis:

1. To explore untapped rural market
2. To make it a tasty brand to be taken without any ailment also
3. Tie-ups with schools, hospitals, corporate etc

Strepsils Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Strepsils are as mentioned:

1. Substitutes such as Ayurvedic medicines.
2. Other cough syrups, balms, etc

Strepsils Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Strepsils:

1.Cepacol
2.Chloraseptic
3.TCP

4.Vicks

Hence this concludes the Strepsils SWOT analysis.

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About Strepsils

Strepsils Overview
Parent Company	Reckitt Benckiser
Category	Personal Care Brands- Health
Sector	FMCG
Tagline/ Slogan	First aid for sore throats
USP	A complete range of products to treat sore throats, cough, cold.
Strepsils STP
Segmentation	Throat lozenge segment
Target Market	Urban middle class adults
Positioning	A palatable, comfortable, reliable and very effective way to soothe a sore throat.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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