Strepsils SWOT Analysis, USP & Competitors

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SWOT Analysis of Strepsils with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Strepsils

Parent Company

Reckitt Benckiser

Category

Personal Care Brands- Health

Sector

FMCG

Tagline/ Slogan

First aid for sore throats

USP

A complete range of products to treat sore throats, cough, cold.

STP

Segment

Throat lozenge segment

Target Group

Urban middle class adults

Positioning

A palatable, comfortable, reliable and very effective way to soothe a sore throat.

SWOT Analysis

Strengths

1. Strepsils is the medicated throat lozenge which dominates both pharmacy and grocery.
2. A clear leader in the pharmacy throat lozenge market.
3. Highly marketed brand sold in around 110 countries.
4. The formula for strepsils has never changed since its inception giving it a strong hold.

5. Various flavors available
6. Good advertising and availability across the world

Weaknesses

1. Rural presence is negligible
2. Presence of other popular brands means brand switching is high

Opportunities

1. To explore untapped rural market
2. To make it a tasty brand to be taken without any ailment also
3. Tie-ups with schools, hospitals, corporate etc

Threats

1. Substitutes such as Ayurvedic medicines.
2. Other cough syrups, balms, etc

Competition

Competitors

1.Cepacol
2.Chloraseptic
3.TCP

4.Vicks


The table above concludes the Strepsils SWOT analysis along with its marketing and brand parameters.

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