Carefree SWOT Analysis, USP & Competitors

Carefree

Parent Company

Johnson and Johnson

Category

Personal Care brands - Women's Health

Sector

FMCG

Tagline/ Slogan

So thin and absorbent, you'll forget you're wearing a liner; Wonderfully forgettable

USP

Thin panty liners to support modern dresses.

Carefree STP

Segment

Women health care segment

Target Group

Young urban women

Positioning

Care free super dry panty liner give you extra protection so you feel clear and fresh everyday

Carefree SWOT Analysis

Strengths

1. J&J product bought an innovative product in form of panty liner.
2. Trusted brand and good brand value
3. Holds a good market share
4. Good availability through multi-retail stores and kiranas
5. Good brand visibility through TVCs and print ads

Weaknesses

1. Limited market presence in the rural areas
2. Less range of products as compared to sanitary napkins.

Opportunities

1. Explore untapped rural market
2. Tie-ups with NGOs, institutions etc serving women
3. Can come up with innovative products

Threats

1. Girls not aware about panty liners and using cloth
2.Substitutes
3. International brands making their presence felt in the market

Carefree Competition

Competitors

1.Whisper
2.Stayfree
3.Natracare