SWOT analysis of Fevikwik analyses the brand by its strengths, weaknesses, opportunities & threats. In Fevikwik SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Fevikwik to benchmark its business & performance as compared to the competitors. Fevikwik is one of the leading brands in the FMCG sector.
The table below lists the Fevikwik SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fevikwik competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Fevikwik Brand Analysis | |
---|---|
Parent Company |
Pidilite Industries Ltd. |
Category |
Adhesives & FMCG |
Sector | |
Tagline/ Slogan |
Chutki mein chipkaye! |
USP |
India’s leading instant adhesive brand. |
Fevikwik STP | |
Segment |
Customers looking for ease-of-use and quick solution to their problems. |
Target Group |
Domestic (household) as well as industrial customers. |
Positioning |
One Drop Instant Adhesive |
SWOT Analysis of Fevikwik | |
Fevikwik Strengths |
Below are the Strengths in the SWOT Analysis of Fevikwik: 1. Very powerful and effective adhesive known for its instant adhesion effect and durability. 5. Very interactive website which focuses on the quickness and ability of the adhesive to bong materials. |
Fevikwik Weaknesses |
Here are the weaknesses in the Fevikwik SWOT Analysis: 1. Several issues have occurred due to the strong adhesive action of the product, resulting in skin problems and inability to unbind materials |
Fevikwik Opportunities |
Following are the Opportunities in Fevikwik SWOT Analysis: 1. Interactive sessions for customers are being carried out at gatherings along with the promotion of Fevikwik through the mascot Mr. Help. |
Fevikwik Threats |
The threats in the SWOT Analysis of Fevikwik are as mentioned: 1. There are a few local and regional competitors, especially in Northern and Eastern parts of India. |
Fevikwik Competition | |
Fevikwik Competitors |
Below are the top 3 competitors of Fevikwik: 1. Araldite |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fevikwik. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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