Fevikwik SWOT Analysis

Published by MBA Skool Team, Last Updated: April 20, 2020

Fevikwik SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Fevikwik, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Fevikwik is one of the leading brands in the FMCG sector. The article below lists the Fevikwik SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Fevikwik

For Fevikwik, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Fevikwik Strengths

The strengths of Fevikwik looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Fevikwik :

1. Very powerful and effective adhesive known for its instant adhesion effect and durability.
2. A very strong brand recall and effective tagline which is instantly recognized by consumers all across India.
3. Very famous for its witty and humorous ads. E.g.:- the ad featuring a fisherman applying Fevikwik on his fishing rod to catch fish.
4. Doesn’t require an external energy source for adhesion and acts instantly on the material to be bonded.

5. Very interactive website which focuses on the quickness and ability of the adhesive to bong materials.

Fevikwik Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Fevikwik SWOT Analysis:

1. Several issues have occurred due to the strong adhesive action of the product, resulting in skin problems and inability to unbind materials
2. Fake products with similar sounding and branding names affect sales

Fevikwik Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Fevikwik SWOT Analysis:

1. Interactive sessions for customers are being carried out at gatherings along with the promotion of Fevikwik through the mascot Mr. Help.
2. Tie-ups with kirana and stationery stores and specific programs for retailers are helping in pushing the brand further

Fevikwik Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Fevikwik are as mentioned:

1. There are a few local and regional competitors, especially in Northern and Eastern parts of India.
2. Adhesives industry is demanding innovative packaging and consumer-friendliness.
3.Manufacturing costs are going to increase owing to inflationary levels of economy.

Read Similar SWOT analysis

Hence this concludes the Fevikwik SWOT analysis.

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About Fevikwik

Fevikwik Overview
Parent Company

Pidilite Industries Ltd.


Adhesives & FMCG



Tagline/ Slogan

Chutki mein chipkaye!


India’s leading instant adhesive brand.

Fevikwik STP

Customers looking for ease-of-use and quick solution to their problems.

Target Market

Domestic (household) as well as industrial customers.


One Drop Instant Adhesive

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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