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Fevikwik SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Fevikwik analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fevikwik SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fevikwik to benchmark its business & performance as compared to the competitors and industry. As of 2020, Fevikwik is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fevikwik competitors and includes Fevikwik target market, segmentation, positioning & Unique Selling Proposition (USP).

Fevikwik SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fevikwik Brand Analysis
Parent Company

Pidilite Industries Ltd.


Adhesives & FMCG



Tagline/ Slogan

Chutki mein chipkaye!


India’s leading instant adhesive brand.

Fevikwik STP
Fevikwik Segmentation

Customers looking for ease-of-use and quick solution to their problems.

Fevikwik Target Market

Domestic (household) as well as industrial customers.

Fevikwik Positioning

One Drop Instant Adhesive

Fevikwik SWOT Analysis
Fevikwik Strengths

Below are the Strengths in the SWOT Analysis of Fevikwik:

1. Very powerful and effective adhesive known for its instant adhesion effect and durability.
2. A very strong brand recall and effective tagline which is instantly recognized by consumers all across India.
3. Very famous for its witty and humorous ads. E.g.:- the ad featuring a fisherman applying Fevikwik on his fishing rod to catch fish.
4. Doesn’t require an external energy source for adhesion and acts instantly on the material to be bonded.

5. Very interactive website which focuses on the quickness and ability of the adhesive to bong materials.

Fevikwik Weaknesses

Here are the weaknesses in the Fevikwik SWOT Analysis:

1. Several issues have occurred due to the strong adhesive action of the product, resulting in skin problems and inability to unbind materials
2. Fake products with similar sounding and branding names affect sales

Fevikwik Opportunities

Following are the Opportunities in Fevikwik SWOT Analysis:

1. Interactive sessions for customers are being carried out at gatherings along with the promotion of Fevikwik through the mascot Mr. Help.
2. Tie-ups with kirana and stationery stores and specific programs for retailers are helping in pushing the brand further

Fevikwik Threats

The threats in the SWOT Analysis of Fevikwik are as mentioned:

1. There are a few local and regional competitors, especially in Northern and Eastern parts of India.
2. Adhesives industry is demanding innovative packaging and consumer-friendliness.
3.Manufacturing costs are going to increase owing to inflationary levels of economy.

Fevikwik Competition

Below are the top 3 Fevikwik competitors:

1. Araldite
2. Loctite
3. Bondtide

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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