Fevikwik SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Pidilite Industries Ltd.

Adhesives & FMCG

FMCG

Chutki mein chipkaye!

India’s leading instant adhesive brand.

Customers looking for ease-of-use and quick solution to their problems.

Domestic (household) as well as industrial customers.

One Drop Instant Adhesive

Below are the Strengths in the SWOT Analysis of Fevikwik:

1. Very powerful and effective adhesive known for its instant adhesion effect and durability.
2. A very strong brand recall and effective tagline which is instantly recognized by consumers all across India.
3. Very famous for its witty and humorous ads. E.g.:- the ad featuring a fisherman applying Fevikwik on his fishing rod to catch fish.
4. Doesn’t require an external energy source for adhesion and acts instantly on the material to be bonded.

5. Very interactive website which focuses on the quickness and ability of the adhesive to bong materials.

Here are the weaknesses in the Fevikwik SWOT Analysis:

1. Several issues have occurred due to the strong adhesive action of the product, resulting in skin problems and inability to unbind materials
2. Fake products with similar sounding and branding names affect sales

Following are the Opportunities in Fevikwik SWOT Analysis:

1. Interactive sessions for customers are being carried out at gatherings along with the promotion of Fevikwik through the mascot Mr. Help.
2. Tie-ups with kirana and stationery stores and specific programs for retailers are helping in pushing the brand further

The threats in the SWOT Analysis of Fevikwik are as mentioned:

1. There are a few local and regional competitors, especially in Northern and Eastern parts of India.
2. Adhesives industry is demanding innovative packaging and consumer-friendliness.
3.Manufacturing costs are going to increase owing to inflationary levels of economy.

Below are the top 3 Fevikwik competitors:

1. Araldite
2. Loctite
3. Bondtide