Scholl SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Scholl SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Scholl, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Scholl to benchmark its business & performance as compared to the competitors, and make strategic improvements. Scholl is one of the leading brands in the FMCG sector.

The article below lists the Scholl SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Scholl SWOT Analysis:

SWOT Analysis of Scholl

For Scholl, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Scholl Strengths

The strengths of Scholl looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Scholl :

1. Good product quality and strong backing of the RB brand

2.Very strong customer loyalty and name brand recognition among repeat purchase customers.

3.Product placement in high visibility areas in multiple types of retailers .

4.Excellent and stable sales staff

5.Multiple advertising vehicles, and a substantial advertising budget.

6.Established distribution channels and good availability

Scholl Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Scholl SWOT Analysis:

1.Products similar to those offered by competitors hence brand switching

2.Higher price point compared to other company products

Scholl Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Scholl SWOT Analysis:

1. Larger percentage of females in the workplace requiring to be dressed professionally for business

2. Women have a much greater selection of footwear in their wardrobe, thus enhancing the number of unit sales

3.New technology allowing for much greater comfort

4. Introduction of the brand to a new client base

Scholl Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Scholl are as mentioned:

1. Traditionally brand not appealing to the younger market

2. Non branded versions of the product taking market share

3.Price competition

4.Changes in styles of dress

5.Economic downturn resulting in decrease sales of dress shoes

Scholl Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Scholl:

1. Krack cream



Hence this concludes the Scholl SWOT analysis.

Continue reading more about the brand/company.

About Scholl

Scholl Overview
Parent Company

Reckitt Benckiser


Personal Care Brands- Health



Tagline/ Slogan

Great feet feeling


One of the biggest brands in Foot care market sector

Scholl STP

Foot care Segment

Target Market

Females demographic 18-50yrs


Good product specially for women who are looking for foot care

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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