Scholl SWOT Analysis
Here is a detailed SWOT analysis of Scholl covering strengths, weaknesses, opportunities and threats.
Scholl Strengths
- Good product quality and strong backing of the RB brand
- Very strong customer loyalty and name brand recognition among repeat purchase customers.
- Product placement in high visibility areas in multiple types of retailers .
- Excellent and stable sales staff
- Multiple advertising vehicles, and a substantial advertising budget.
- Established distribution channels and good availability
Above are the strengths in the SWOT Analysis of Scholl. The strengths of Scholl looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Scholl Weaknesses
- Products similar to those offered by competitors hence brand switching
- Higher price point compared to other company products
These were the weaknesses in the Scholl SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Scholl Opportunities
- Larger percentage of females in the workplace requiring to be dressed professionally for business
- Women have a much greater selection of footwear in their wardrobe, thus enhancing the number of unit sales
- New technology allowing for much greater comfort
- Introduction of the brand to a new client base
Above we covered the opportunities in Scholl SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Scholl Threats
- Traditionally brand not appealing to the younger market
- Non branded versions of the product taking market share
- Price competition
- Changes in styles of dress
- Economic downturn resulting in decrease sales of dress shoes
The threats in the SWOT Analysis of Scholl are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Scholl SWOT analysis.
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About Scholl
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Scholl Overview | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Personal Care Brands- Health |
| Sector | |
| Tagline/ Slogan |
Great feet feeling |
| USP |
One of the biggest brands in Foot care market sector |
| Scholl STP | |
| Segmentation |
Foot care Segment |
| Target Market |
Females demographic 18-50yrs |
| Positioning |
Good product specially for women who are looking for foot care |
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