Scholl SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Scholl analyses the brand by its strengths, weaknesses, opportunities & threats. In Scholl SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Scholl to benchmark its business & performance as compared to the competitors. Scholl is one of the leading brands in the FMCG sector.

The table below lists the Scholl SWOT (Strengths, Weaknesses, Opportunities, Threats), top Scholl competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Scholl SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Scholl Brand Analysis
Parent Company

Reckitt Benckiser


Personal Care Brands- Health



Tagline/ Slogan

Great feet feeling


One of the biggest brands in Foot care market sector

Scholl STP

Foot care Segment

Target Group

Females demographic 18-50yrs


Good product specially for women who are looking for foot care

SWOT Analysis of Scholl
Scholl Strengths

Below are the Strengths in the SWOT Analysis of Scholl:

1. Good product quality and strong backing of the RB brand

2.Very strong customer loyalty and name brand recognition among repeat purchase customers.

3.Product placement in high visibility areas in multiple types of retailers .

4.Excellent and stable sales staff

5.Multiple advertising vehicles, and a substantial advertising budget.

6.Established distribution channels and good availability

Scholl Weaknesses

Here are the weaknesses in the Scholl SWOT Analysis:

1.Products similar to those offered by competitors hence brand switching

2.Higher price point compared to other company products

Scholl Opportunities

Following are the Opportunities in Scholl SWOT Analysis:

1. Larger percentage of females in the workplace requiring to be dressed professionally for business

2. Women have a much greater selection of footwear in their wardrobe, thus enhancing the number of unit sales

3.New technology allowing for much greater comfort

4. Introduction of the brand to a new client base

Scholl Threats

The threats in the SWOT Analysis of Scholl are as mentioned:

1. Traditionally brand not appealing to the younger market

2. Non branded versions of the product taking market share

3.Price competition

4.Changes in styles of dress

5.Economic downturn resulting in decrease sales of dress shoes

Scholl Competition
Scholl Competitors

Below are the top 3 competitors of Scholl:

1. Krack cream



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Scholl. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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