Scholl is one of the leading brands in the FMCG sector. Scholl SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Scholl:
Good product quality and strong backing of the RB brand
Very strong customer loyalty and name brand recognition among repeat purchase customers.
Product placement in high visibility areas in multiple types of retailers .
Excellent and stable sales staff
Multiple advertising vehicles, and a substantial advertising budget.
Established distribution channels and good availability
Above are the strengths in the SWOT Analysis of Scholl. The strengths of Scholl looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Products similar to those offered by competitors hence brand switching
Higher price point compared to other company products
These were the weaknesses in the Scholl SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Larger percentage of females in the workplace requiring to be dressed professionally for business
Women have a much greater selection of footwear in their wardrobe, thus enhancing the number of unit sales
New technology allowing for much greater comfort
Introduction of the brand to a new client base
Above we covered the opportunities in Scholl SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Traditionally brand not appealing to the younger market
Non branded versions of the product taking market share
Changes in styles of dress
Economic downturn resulting in decrease sales of dress shoes
The threats in the SWOT Analysis of Scholl are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
One of the biggest brands in Foot care market sector
Foot care Segment
Females demographic 18-50yrs
Good product specially for women who are looking for foot care
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