Vicco Turmeric Skin Cream SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Vicco Turmeric Skin Cream SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Vicco Turmeric Skin Cream, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vicco Turmeric Skin Cream to benchmark its business & performance as compared to the competitors, and make strategic improvements. Vicco Turmeric Skin Cream is one of the leading brands in the FMCG sector.

The article below lists the Vicco Turmeric Skin Cream SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Vicco Turmeric Skin Cream SWOT Analysis:

SWOT Analysis of Vicco Turmeric Skin Cream

For Vicco Turmeric Skin Cream, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Vicco Turmeric Skin Cream Strengths

The strengths of Vicco Turmeric Skin Cream looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Vicco Turmeric Skin Cream :

1.  Strong brand recall- it being amongst the first to advertise, sonic branding has been very successful, people still remember it by its jingle
2. Totally Ayurvedic enriched with natural do-good ingredients
3. A multipurpose cream that not only protects skin from damage through pimples etc but also revitalizes the skin

4. Good availability and distribution due to strong parent brand

5. Strong legacy of the brand makes it very popular amongst the consumers

Vicco Turmeric Skin Cream Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Vicco Turmeric Skin Cream SWOT Analysis:

1. No new advertisements for the product, the effect of old ads have faded away by now
2. It is comparatively high priced and not many SKUs at different price points are available

3.The antiseptic proposition is alone not sufficient to compete in mass market skin care category

Vicco Turmeric Skin Cream Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Vicco Turmeric Skin Cream SWOT Analysis:

1. Introduce brand extensions to occupy more shelf spaces and increased visibility
2. Start fresh advertisements with the same jingle to establish its position back into consumer minds
3. Making it available in smaller SKUs and at varied price points will help increasing the consumer base

Vicco Turmeric Skin Cream Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Vicco Turmeric Skin Cream are as mentioned:

1.  Intense competition leading to frequent value for money deals & discounts
2. Distribution problems due to the cluttered segment & scattered market

3. Spurious look-alike brands

Vicco Turmeric Skin Cream Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Vicco Turmeric Skin Cream:

1. Boroline

2. Borosoft

3. Himani Boro Plus Antiseptic Cream

Hence this concludes the Vicco Turmeric Skin Cream SWOT analysis.

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About Vicco Turmeric Skin Cream

Vicco Turmeric Skin Cream Overview
Parent Company



Personal care- Skin care



Tagline/ Slogan

Twacha ki raksha kare vicco turmeric Ayurvedic cream


Combined goodness of Turmeric which protects from UV rays and sandalwood oil which provides coolness

Vicco Turmeric Skin Cream STP

Herbal skin cream

Target Market

Entire middle class family


Being pure and natural, with all the wonderful attributes of turmeric and sandalwood oil, Vicco Turmeric Cream gives the skin a radiance that mere cosmetics can't hold a light to

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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