Vicco Turmeric Skin Cream SWOT Analysis, Competitors & USP
SWOT analysis of Vicco Turmeric Skin Cream analyses the brand by its strengths, weaknesses, opportunities & threats. In Vicco Turmeric Skin Cream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Vicco Turmeric Skin Cream to benchmark its business & performance as compared to the competitors. Vicco Turmeric Skin Cream is one of the leading brands in the FMCG sector.
The table below lists the Vicco Turmeric Skin Cream SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vicco Turmeric Skin Cream competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Vicco Turmeric Skin Cream Brand Analysis | |
|---|---|
| Parent Company |
Vicco |
| Category |
Personal care- Skin care |
| Sector | |
| Tagline/ Slogan |
Twacha ki raksha kare vicco turmeric Ayurvedic cream |
| USP |
Combined goodness of Turmeric which protects from UV rays and sandalwood oil which provides coolness |
| Vicco Turmeric Skin Cream STP | |
| Segment |
Herbal skin cream |
| Target Group |
Entire middle class family |
| Positioning |
Being pure and natural, with all the wonderful attributes of turmeric and sandalwood oil, Vicco Turmeric Cream gives the skin a radiance that mere cosmetics can't hold a light to |
| SWOT Analysis of Vicco Turmeric Skin Cream | |
| Vicco Turmeric Skin Cream Strengths |
Below are the Strengths in the SWOT Analysis of Vicco Turmeric Skin Cream: 1. Strong brand recall- it being amongst the first to advertise, sonic branding has been very successful, people still remember it by its jingle 4. Good availability and distribution due to strong parent brand 5. Strong legacy of the brand makes it very popular amongst the consumers |
| Vicco Turmeric Skin Cream Weaknesses |
Here are the weaknesses in the Vicco Turmeric Skin Cream SWOT Analysis: 1. No new advertisements for the product, the effect of old ads have faded away by now 3.The antiseptic proposition is alone not sufficient to compete in mass market skin care category |
| Vicco Turmeric Skin Cream Opportunities |
Following are the Opportunities in Vicco Turmeric Skin Cream SWOT Analysis: 1. Introduce brand extensions to occupy more shelf spaces and increased visibility |
| Vicco Turmeric Skin Cream Threats |
The threats in the SWOT Analysis of Vicco Turmeric Skin Cream are as mentioned: 1. Intense competition leading to frequent value for money deals & discounts 3. Spurious look-alike brands |
| Vicco Turmeric Skin Cream Competition | |
| Vicco Turmeric Skin Cream Competitors |
Below are the top 3 competitors of Vicco Turmeric Skin Cream: 1. Boroline 2. Borosoft |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vicco Turmeric Skin Cream. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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