Zandu Balm SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Zandu Balm analyses the brand by its strengths, weaknesses, opportunities & threats. In Zandu Balm SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Zandu Balm to benchmark its business & performance as compared to the competitors. Zandu Balm is one of the leading brands in the FMCG sector.

The table below lists the Zandu Balm SWOT (Strengths, Weaknesses, Opportunities, Threats), top Zandu Balm competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Zandu Balm SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Zandu Balm Brand Analysis
Parent Company

Emami

Category

FMCG

Sector

FMCG

Tagline/ Slogan

Desh ka balm-Ek balm teen kaam

USP

Unique Ayurvedic formulation that gives relief from three kind of pains-headaches, colds and body pains

Zandu Balm STP
Segment

Pain relief brand

Target Group

With already established presence in the middle aged and old, company now targets youth

Positioning

A unique formulation, arrived at after thousands of versions

SWOT Analysis of Zandu Balm
Zandu Balm Strengths

Below are the Strengths in the SWOT Analysis of Zandu Balm:

1. Present in the market for last 100 years, thus has a kind of legacy and Indianness associated with it and very well accepted in the market.
2. One of the power brands of Emami and assumes the leadership position in the product category, it ranked no. 3 in the OTC personal care category as per brand equity most trusted brands.
3. Availability in smaller containers of 1.2 ml ensures customer affordability and wider reach.
4. Celebrity endorsements by people from diverse fields further strengthen the brand

5. Good availability and distribution due to strong parent brand

Zandu Balm Weaknesses

Here are the weaknesses in the Zandu Balm SWOT Analysis:

1. It does not have any differentiating ingredients; all of its competitors claim to have the same methyl salicylate and herbal ingredients as Zandu.
2. Involvement in controversies over copyright violation of Zandu balm with Dabangg though gave it publicity but negatively affected the brand image.
3. Emami’s own brand Mentho plus also caters to the same segment giving rise to cannibalization.

Zandu Balm Opportunities

Following are the Opportunities in Zandu Balm SWOT Analysis:

1. It has such intense emotional bonding with its users that every consumer research on packaging throws back a design that is closest to the original pack.
2. By Munni( malaika arora) doing a special ad for zandu, the brand would benefit from the success of movie Dabangg too.
3. Sedentary lifestyles will create a fresh demand for pain relievers

Zandu Balm Threats

The threats in the SWOT Analysis of Zandu Balm are as mentioned:

1.  The Brand is moving towards becoming generic with such long years of existence in the market. In 2010, the name being used in a movie song caused a lot of furore.
2. Pain relief sprays might act as substitutes and hurt the entire category
3. Cheap imitation products

Zandu Balm Competition
Zandu Balm Competitors

Below are the top 3 competitors of Zandu Balm:

1. Amrutanjan balm
2. Mentho Plus balm
3.Tiger balm


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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