Loctite is one of the leading brands in the FMCG sector. Loctite SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Loctite:
It is the World’s no. 1 Brand in Adhesive and sealants
Started in 1953, it has been the leader in technology in adhesives and has excellent R&D facilities and researchers
Loctite has a wide range of popular products for specific needs of both the industrial and home users of adhesives
Newproduct development is possiblethrough an extensive user survey, dedicated research spanning several years and leveraging the latest advances in technology
Loctite has a Global presence in all major markets and has a huge loyal customer base
It has extensive sales & distribution network across 125 countries
Above are the strengths in the SWOT Analysis of Loctite. The strengths of Loctite looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
It is hard for Loctite to change its image from a glue company to that of a high-technologycompany
Loctite cannot sustain price wars with local competitors because of the higher prices of its superior quality products
These were the weaknesses in the Loctite SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Focus on green and sustainable technologies can further enhance the superior image of Loctite and add a socially responsible dimension
Extensive training of industrial customers would provide superior competitive advantage to Loctite and a loyal customer base
It can leverage its superior technology to foray into diverse businesses likeelectronics, automotive, aerospace, machine building and medical devices, as well as many fields of general industry
Significant worldwide growth is anticipated in the technology-intensive area of high performance adhesives and sealants
Above we covered the opportunities in Loctite SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Prospective customers often regarded adhesives or fastenings as the least important components of their products
Environmental as well as health and safety issues have been forcing companies to adopt more sustainable technologies which require heavy R& D investments
Foreign competition in these products is expected to become more intense as companies assume a global business orientation
The threats in the SWOT Analysis of Loctite are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Loctite SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
There’s a Loctite adhesive for every job, including yours
World's #1 brand of engineering adhesives & sealants
All users of adhesives
Industrial users and Hobbyist
Whatever you need to build, create or repair, there’s a Loctite adhesive specially formulated for you
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