Loctite SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 7301

SWOT analysis of Loctite analyses the brand/company with its strengths, weaknesses, opportunities & threats. Loctite is one of the leading brands in the FMCG sector. The table below also lists the top Loctite competitors and elaborates Loctite segmentation, targeting, positioning & USP.

Loctite SWOT, Competitors, Marketing STP & Brand analysis Table
Loctite Analysis

Parent Company



Adhesive, Sealants



Tagline/ Slogan

There’s a Loctite adhesive for every job, including yours


World's #1 brand of engineering adhesives & sealants

Loctite STP


All users of adhesives

Target Group

Industrial users and Hobbyist


Whatever you need to build, create or repair, there’s a Loctite adhesive specially formulated for you

Loctite SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Loctite. Strengths are:

1. It is the World’s no. 1 Brand in Adhesive and sealants
2.  Started in 1953, it has been the leader in technology in adhesives and has excellent R&D facilities and researchers
3. Loctite has a wide range of popular products for specific needs of both the industrial and home users of adhesives
4. Newproduct development is possible  through an extensive user survey, dedicated research spanning several years and leveraging the latest advances in technology

5. Loctite has a Global presence in all major markets and has a huge loyal customer base

6. It has extensive sales & distribution network across 125 countries


Here are the weaknesses in the Loctite SWOT Analysis:

1.It is hard for Loctite to change its image from a glue company to that of a high-technologycompany
2. Loctite cannot sustain price wars with local competitors because of the higher prices of its superior quality products


Following are the Opportunities in Loctite SWOT Analysis:

1. Focus on green and sustainable technologies can further enhance the superior image of Loctite and add a socially responsible dimension
2. Extensive training of industrial customers would provide superior competitive advantage to Loctite and a loyal customer base
3. It can leverage its superior technology to foray into diverse businesses likeelectronics, automotive, aerospace, machine building and medical devices, as well as many fields of general industry

4. Significant worldwide growth is anticipated in the technology-intensive area of high performance adhesives and sealants


The threats in the SWOT Analysis of Loctite are as mentioned:

1. Prospective customers often regarded adhesives or fastenings as the least important components of their products
2.Environmental as well as health and safety issues have been forcing companies to adopt more sustainable technologies which require heavy R& D investments
3.Foreign competition in these products is expected to become more intense as companies assume a global business orientation

Loctite Competition


Below are the top 3 Loctite competitors:

1.Permabond-National Starch
2.Krazy Glue
3.Three Bond Corporation

The brandguide table above concludes the Loctite SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Loctite. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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