1. BrandGuide
  2. FMCG

Loctite SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Loctite analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Loctite SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Loctite to benchmark its business & performance as compared to the competitors and industry. As of 2020, Loctite is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Loctite competitors and includes Loctite target market, segmentation, positioning & Unique Selling Proposition (USP).

Loctite SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Loctite Brand Analysis
Parent Company

Henkel

Category

Adhesive, Sealants

Sector

FMCG

Tagline/ Slogan

There’s a Loctite adhesive for every job, including yours

USP

World's #1 brand of engineering adhesives & sealants

Loctite STP
Loctite Segmentation

All users of adhesives

Loctite Target Market

Industrial users and Hobbyist

Loctite Positioning

Whatever you need to build, create or repair, there’s a Loctite adhesive specially formulated for you

Loctite SWOT Analysis
Loctite Strengths

Below are the Strengths in the SWOT Analysis of Loctite:

1. It is the World’s no. 1 Brand in Adhesive and sealants
2.  Started in 1953, it has been the leader in technology in adhesives and has excellent R&D facilities and researchers
3. Loctite has a wide range of popular products for specific needs of both the industrial and home users of adhesives
4. Newproduct development is possible  through an extensive user survey, dedicated research spanning several years and leveraging the latest advances in technology

5. Loctite has a Global presence in all major markets and has a huge loyal customer base

6. It has extensive sales & distribution network across 125 countries

Loctite Weaknesses

Here are the weaknesses in the Loctite SWOT Analysis:

1.It is hard for Loctite to change its image from a glue company to that of a high-technologycompany
2. Loctite cannot sustain price wars with local competitors because of the higher prices of its superior quality products

Loctite Opportunities

Following are the Opportunities in Loctite SWOT Analysis:

1. Focus on green and sustainable technologies can further enhance the superior image of Loctite and add a socially responsible dimension
2. Extensive training of industrial customers would provide superior competitive advantage to Loctite and a loyal customer base
3. It can leverage its superior technology to foray into diverse businesses likeelectronics, automotive, aerospace, machine building and medical devices, as well as many fields of general industry

4. Significant worldwide growth is anticipated in the technology-intensive area of high performance adhesives and sealants

Loctite Threats

The threats in the SWOT Analysis of Loctite are as mentioned:

1. Prospective customers often regarded adhesives or fastenings as the least important components of their products
2.Environmental as well as health and safety issues have been forcing companies to adopt more sustainable technologies which require heavy R& D investments
3.Foreign competition in these products is expected to become more intense as companies assume a global business orientation

Loctite Competition
Competitors

Below are the top 3 Loctite competitors:

1.Permabond-National Starch
2.Krazy Glue
3.Three Bond Corporation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Loctite. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin