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Dermicool SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Dermicool analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dermicool SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dermicool to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dermicool is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dermicool competitors and includes Dermicool target market, segmentation, positioning & Unique Selling Proposition (USP).

Dermicool SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dermicool Brand Analysis
Parent Company

Paras Pharmaceuticals

Category

Prickly heat powder

Sector

FMCG

Tagline/ Slogan

Aaya mausam thande thande Dermicool ka, Ghamoriyaan chhoomantar

USP

Dual action – Bacteriostatic formula plus cooling effect

Dermicool STP
Dermicool Segmentation

Prickly heat talc powder

Dermicool Target Market

People who sweat a lot during summers but want to evade the side-effects of the same (body odor problems)

Dermicool Positioning

As a prickly heat powder which provides instant relief and a cooling effect removing irritation and also kills the bacteria, thus providing both a healthy and an convenient option

Dermicool SWOT Analysis
Dermicool Strengths

Below are the Strengths in the SWOT Analysis of Dermicool:

1. Paras pharmaceuticals’ strong distribution network
2. Good advertising and visibility through ads
3. Many variants and SKUs help reach wider consumer base
4. Good product quality and packaging

5. Brand recall is high due to good marketing exercises involving celebrity brand ambassadors

Dermicool Weaknesses

Here are the weaknesses in the Dermicool SWOT Analysis:

1. Intense competition means limited market share and limited margins
2.A seasonal product, hence sales goes down significantly during winters

Dermicool Opportunities

Following are the Opportunities in Dermicool SWOT Analysis:

1. Tie-ups with beauty clinics, gymnasiums, sports academies etc
2. Explore the untapped rural market

Dermicool Threats

The threats in the SWOT Analysis of Dermicool are as mentioned:

1. Increasing competition as many companies trying to enter into this segment
2. Cheap imitation products

Dermicool Competition
Competitors

Below are the top 4 Dermicool competitors:

1. Nycil
2. Shower to Shower
3. Boro plus prickly heat powder

4. Sundeo summer powder


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dermicool. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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