Dermicool SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 5252

SWOT Analysis of Dermicool with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Paras Pharmaceuticals


Prickly heat powder



Tagline/ Slogan

Aaya mausam thande thande Dermicool ka, Ghamoriyaan chhoomantar


Dual action – Bacteriostatic formula plus cooling effect



Prickly heat talc powder

Target Group

People who sweat a lot during summers but want to evade the side-effects of the same (body odor problems)


As a prickly heat powder which provides instant relief and a cooling effect removing irritation and also kills the bacteria, thus providing both a healthy and an convenient option

SWOT Analysis


1. Paras pharmaceuticals’ strong distribution network
2. Good advertising and visibility through ads
3. Many variants and SKUs help reach wider consumer base
4. Good product quality and packaging

5. Brand recall is high due to good marketing exercises involving celebrity brand ambassadors


1. Intense competition means limited market share and limited margins
2.A seasonal product, hence sales goes down significantly during winters


1. Tie-ups with beauty clinics, gymnasiums, sports academies etc
2. Explore the untapped rural market


1. Increasing competition as many companies trying to enter into this segment
2. Cheap imitation products



1. Nycil
2. Shower to Shower
3. Boro plus prickly heat powder

4. Sundeo summer powder

The table above concludes the Dermicool SWOT analysis along with its marketing and brand parameters.


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