Dermicool SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 6360

SWOT Analysis of Dermicool with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Paras Pharmaceuticals


Prickly heat powder



Tagline/ Slogan

Aaya mausam thande thande Dermicool ka, Ghamoriyaan chhoomantar


Dual action – Bacteriostatic formula plus cooling effect

Dermicool STP


Prickly heat talc powder

Target Group

People who sweat a lot during summers but want to evade the side-effects of the same (body odor problems)


As a prickly heat powder which provides instant relief and a cooling effect removing irritation and also kills the bacteria, thus providing both a healthy and an convenient option

Dermicool SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dermicool :

1. Paras pharmaceuticals’ strong distribution network
2. Good advertising and visibility through ads
3. Many variants and SKUs help reach wider consumer base
4. Good product quality and packaging

5. Brand recall is high due to good marketing exercises involving celebrity brand ambassadors


1. Intense competition means limited market share and limited margins
2.A seasonal product, hence sales goes down significantly during winters


1. Tie-ups with beauty clinics, gymnasiums, sports academies etc
2. Explore the untapped rural market


1. Increasing competition as many companies trying to enter into this segment
2. Cheap imitation products

Dermicool Competition


Below are the 4 main Dermicool competitors :

1. Nycil
2. Shower to Shower
3. Boro plus prickly heat powder

4. Sundeo summer powder

The brandguide table above concludes the Dermicool SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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