Dermicool SWOT Analysis, Competitors & USP

Dermicool SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Dermicool, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dermicool to benchmark its business & performance as compared to the competitors, and make strategic improvements. Dermicool is one of the leading brands in the FMCG sector.

The article below lists the Dermicool SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Dermicool SWOT Analysis:

SWOT Analysis of Dermicool

For Dermicool, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Dermicool Strengths

The strengths of Dermicool looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Dermicool :

1. Paras pharmaceuticals’ strong distribution network
2. Good advertising and visibility through ads
3. Many variants and SKUs help reach wider consumer base
4. Good product quality and packaging

5. Brand recall is high due to good marketing exercises involving celebrity brand ambassadors

Dermicool Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dermicool SWOT Analysis:

1. Intense competition means limited market share and limited margins
2.A seasonal product, hence sales goes down significantly during winters

Dermicool Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dermicool SWOT Analysis:

1. Tie-ups with beauty clinics, gymnasiums, sports academies etc
2. Explore the untapped rural market

Dermicool Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dermicool are as mentioned:

1. Increasing competition as many companies trying to enter into this segment
2. Cheap imitation products

Dermicool Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Dermicool:

1. Nycil
2. Shower to Shower
3. Boro plus prickly heat powder

4. Sundeo summer powder

Hence this concludes the Dermicool SWOT analysis.

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About Dermicool

Dermicool Overview
Parent Company	Paras Pharmaceuticals
Category	Prickly heat powder
Sector	FMCG
Tagline/ Slogan	Aaya mausam thande thande Dermicool ka, Ghamoriyaan chhoomantar
USP	Dual action – Bacteriostatic formula plus cooling effect
Dermicool STP
Segmentation	Prickly heat talc powder
Target Market	People who sweat a lot during summers but want to evade the side-effects of the same (body odor problems)
Positioning	As a prickly heat powder which provides instant relief and a cooling effect removing irritation and also kills the bacteria, thus providing both a healthy and an convenient option

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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