Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Dermicool analyses the brand by its strengths, weaknesses, opportunities & threats. In Dermicool SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dermicool to benchmark its business & performance as compared to the competitors. Dermicool is one of the leading brands in the FMCG sector.
The table below lists the Dermicool SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dermicool competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Aaya mausam thande thande Dermicool ka, Ghamoriyaan chhoomantar
Dual action – Bacteriostatic formula plus cooling effect
Prickly heat talc powder
People who sweat a lot during summers but want to evade the side-effects of the same (body odor problems)
As a prickly heat powder which provides instant relief and a cooling effect removing irritation and also kills the bacteria, thus providing both a healthy and an convenient option
SWOT Analysis of Dermicool
Below are the Strengths in the SWOT Analysis of Dermicool:
1. Paras pharmaceuticals’ strong distribution network 2. Good advertising and visibility through ads 3. Many variants and SKUs help reach wider consumer base 4. Good product quality and packaging
5. Brand recall is high due to good marketing exercises involving celebrity brand ambassadors
Here are the weaknesses in the Dermicool SWOT Analysis:
1. Intense competition means limited market share and limited margins 2.A seasonal product, hence sales goes down significantly during winters
Following are the Opportunities in Dermicool SWOT Analysis:
1. Tie-ups with beauty clinics, gymnasiums, sports academies etc 2. Explore the untapped rural market
The threats in the SWOT Analysis of Dermicool are as mentioned:
1. Increasing competition as many companies trying to enter into this segment 2. Cheap imitation products
Below are the top 4 competitors of Dermicool:
1. Nycil 2. Shower to Shower 3. Boro plus prickly heat powder
4. Sundeo summer powder
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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