Dermicool is one of the leading brands in the FMCG sector. Dermicool SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dermicool:
Paras pharmaceuticals’ strong distribution network
Good advertising and visibility through ads
Many variants and SKUs help reach wider consumer base
Good product quality and packaging
Brand recall is high due to good marketing exercises involving celebrity brand ambassadors
Above are the strengths in the SWOT Analysis of Dermicool. The strengths of Dermicool looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition means limited market share and limited margins
A seasonal product, hence sales goes down significantly during winters
These were the weaknesses in the Dermicool SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tie-ups with beauty clinics, gymnasiums, sports academies etc
Explore the untapped rural market
Above we covered the opportunities in Dermicool SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Increasing competition as many companies trying to enter into this segment
Cheap imitation products
The threats in the SWOT Analysis of Dermicool are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Aaya mausam thande thande Dermicool ka, Ghamoriyaan chhoomantar
Dual action – Bacteriostatic formula plus cooling effect
Prickly heat talc powder
People who sweat a lot during summers but want to evade the side-effects of the same (body odor problems)
As a prickly heat powder which provides instant relief and a cooling effect removing irritation and also kills the bacteria, thus providing both a healthy and an convenient option
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Dermicool. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute