Bajaj Almond Hair Oil SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Bajaj Almond Hair Oil analyses the brand by its strengths, weaknesses, opportunities & threats. In Bajaj Almond Hair Oil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bajaj Almond Hair Oil to benchmark its business & performance as compared to the competitors. Bajaj Almond Hair Oil is one of the leading brands in the FMCG sector.

The table below lists the Bajaj Almond Hair Oil SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bajaj Almond Hair Oil competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Bajaj Almond Hair Oil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bajaj Almond Hair Oil Brand Analysis
Parent Company

Bajaj Corp Ltd

Category

Hair care (Hair oil)

Sector

FMCG

Tagline/ Slogan

Nourished hair. Stylish you.

USP

Provides quality with style

Bajaj Almond Hair Oil STP
Segment

Hair oil segment

Target Group

Women who want their hair to shine and look good, maintaining quality at the same time

Positioning

A hair oil which nourishes your hair and maintains style at the same time

SWOT Analysis of Bajaj Almond Hair Oil
Bajaj Almond Hair Oil Strengths

Below are the Strengths in the SWOT Analysis of Bajaj Almond Hair Oil:

1. Well known brand in India

2. A good distribution network
3. Non-stickiness adds to the product value

4. Packaging ensures its almond oil proposition is well visible

5. Good brand visibility owing to TVCs and print ads

Bajaj Almond Hair Oil Weaknesses

Here are the weaknesses in the Bajaj Almond Hair Oil SWOT Analysis:

1. Has an image of being used by elderly ladies, i.e. not too common amongst urban youth

2. Priced at a premium to other hair oils due to which it loses out on the lower middle class market share

Bajaj Almond Hair Oil Opportunities

Following are the Opportunities in Bajaj Almond Hair Oil SWOT Analysis:

1. To use non-traditional promotional strategies in order to penetrate the market
2. Introduce sachets and other price points which shall help introduce it to the price conscious lower middle class female (market entry)

3. Try to introduce a packaging which not only speaks of its almond oil proposition but also doesn’t break that easily

Bajaj Almond Hair Oil Threats

The threats in the SWOT Analysis of Bajaj Almond Hair Oil are as mentioned:

1. The Indian consumer is moving towards shampoos
2. Foreign players coming up with better hair care products

Bajaj Almond Hair Oil Competition
Bajaj Almond Hair Oil Competitors

Below are the top 4 competitors of Bajaj Almond Hair Oil:

1. Dabur Vatika
2. Dabur India
3. Parachute

4. Schwarzkopf


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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