Bajaj Almond Hair Oil SWOT Analysis

Published in FMCG category by MBA Skool Team

Here is a detailed SWOT analysis of Bajaj Almond Hair Oil covering strengths, weaknesses, opportunities and threats.

Bajaj Almond Hair Oil Strengths

  1. Well known brand in India
  2. A good distribution network
  3. Non-stickiness adds to the product value
  4. Packaging ensures its almond oil proposition is well visible
  5. Good brand visibility owing to TVCs and print ads

Above are the strengths in the SWOT Analysis of Bajaj Almond Hair Oil. The strengths of Bajaj Almond Hair Oil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bajaj Almond Hair Oil Weaknesses

  1. Has an image of being used by elderly ladies, i.e. not too common amongst urban youth
  2. Priced at a premium to other hair oils due to which it loses out on the lower middle class market share

These were the weaknesses in the Bajaj Almond Hair Oil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bajaj Almond Hair Oil Opportunities

  1. To use non-traditional promotional strategies in order to penetrate the market
  2. Introduce sachets and other price points which shall help introduce it to the price conscious lower middle class female (market entry)
  3. Try to introduce a packaging which not only speaks of its almond oil proposition but also doesn’t break that easily

Above we covered the opportunities in Bajaj Almond Hair Oil SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bajaj Almond Hair Oil Threats

  1. The Indian consumer is moving towards shampoos
  2. Foreign players coming up with better hair care products

The threats in the SWOT Analysis of Bajaj Almond Hair Oil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bajaj Almond Hair Oil SWOT analysis.

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About Bajaj Almond Hair Oil

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bajaj Almond Hair Oil Overview
Parent Company

Bajaj Corp Ltd

Category

Hair care (Hair oil)

Sector

FMCG

Tagline/ Slogan

Nourished hair. Stylish you.

USP

Provides quality with style

Bajaj Almond Hair Oil STP
Segmentation

Hair oil segment

Target Market

Women who want their hair to shine and look good, maintaining quality at the same time

Positioning

A hair oil which nourishes your hair and maintains style at the same time


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bajaj Almond Hair Oil. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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