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Bajaj Almond Hair Oil SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 19122

SWOT analysis of Bajaj Almond Hair Oil analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bajaj Almond Hair Oil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bajaj Almond Hair Oil to benchmark its business & performance as compared to the competitors and industry. Bajaj Almond Hair Oil is one of the leading brands in the FMCG sector. The table below also lists the top Bajaj Almond Hair Oil competitors and elaborates Bajaj Almond Hair Oil market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bajaj Almond Hair Oil SWOT, Competitors, Marketing STP & Brand analysis Table
Bajaj Almond Hair Oil Brand Analysis
Parent Company

Bajaj Corp Ltd

Category

Hair care (Hair oil)

Sector

FMCG

Tagline/ Slogan

Nourished hair. Stylish you.

USP

Provides quality with style

Bajaj Almond Hair Oil STP
Segment

Hair oil segment

Target Group

Women who want their hair to shine and look good, maintaining quality at the same time

Positioning

A hair oil which nourishes your hair and maintains style at the same time

Bajaj Almond Hair Oil SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bajaj Almond Hair Oil. Strengths are:

1. Well known brand in India

2. A good distribution network
3. Non-stickiness adds to the product value

4. Packaging ensures its almond oil proposition is well visible

5. Good brand visibility owing to TVCs and print ads

Weaknesses

Here are the weaknesses in the Bajaj Almond Hair Oil SWOT Analysis:

1. Has an image of being used by elderly ladies, i.e. not too common amongst urban youth

2. Priced at a premium to other hair oils due to which it loses out on the lower middle class market share

Opportunities

Following are the Opportunities in Bajaj Almond Hair Oil SWOT Analysis:

1. To use non-traditional promotional strategies in order to penetrate the market
2. Introduce sachets and other price points which shall help introduce it to the price conscious lower middle class female (market entry)

3. Try to introduce a packaging which not only speaks of its almond oil proposition but also doesn’t break that easily

Threats

The threats in the SWOT Analysis of Bajaj Almond Hair Oil are as mentioned:

1. The Indian consumer is moving towards shampoos
2. Foreign players coming up with better hair care products

Bajaj Almond Hair Oil Competition
Competitors

Below are the top 4 Bajaj Almond Hair Oil competitors:

1. Dabur Vatika
2. Dabur India
3. Parachute

4. Schwarzkopf

The brandguide table above concludes the Bajaj Almond Hair Oil SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bajaj Almond Hair Oil. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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