Dial Soap SWOT Analysis, Competitors & USP
SWOT analysis of Dial Soap analyses the brand by its strengths, weaknesses, opportunities & threats. In Dial Soap SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dial Soap to benchmark its business & performance as compared to the competitors. Dial Soap is one of the leading brands in the FMCG sector.
The table below lists the Dial Soap SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dial Soap competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Dial Soap Brand Analysis | |
|---|---|
| Parent Company |
Henkel Ltd |
| Category |
Home Care |
| Sector | |
| Tagline/ Slogan |
Aren't You Glad You Use Dial? |
| USP |
A Leading brand in the world of personal cleansing |
|
STP |
|
| Segment |
All users of Personal care products |
| Target Group |
Every user of body care products including children(Hello Kitty) and adults (both male & female) |
| Positioning |
Your Perfect Product |
|
SWOT Analysis |
|
| Dial Soap Strengths |
Below are the Strengths in the SWOT Analysis of Dial Soap: 1.Dial was the first antibacterial soap introduced in the United States and gained the first mover advantage 2. Dial is one of the top-selling soaps in the US with a loyal customer base |
| Dial Soap Weaknesses |
Here are the weaknesses in the Dial Soap SWOT Analysis: 1. Overexposure to USA and Canada under unfavourable economic conditions 2. Dial Corporation has looked to reposition their brands in order to capitalize on the changing buying patterns, which has confused the end consumers |
| Dial Soap Opportunities |
Following are the Opportunities in Dial Soap SWOT Analysis: 1. Growing personal care products market & positive market outlook for the laundry and home care division 2. Dial can leverage the superior R&D skills of Henkel to develop better products in its category 3. Recent Lawsuit filed by Dial against News Corp. for malpractices may lead to a positive brand equity for Dial both industry wide and with end consumers |
| Dial Soap Threats |
The threats in the SWOT Analysis of Dial Soap are as mentioned: 1. Excessive competition in the FMCG sector with many major players reduces the profit margins and sales prospects for Dial 4. Global recession has led to shoppers switching to cheaper alternatives or looking to make consumption of existing brands more cost-effective, which increases threat for Dial corp. competing on quality products |
| Dial Soap Competition | |
| Dial Soap Competitors |
Below are the top 3 competitors of Dial Soap: 1. Colgate Palmolive |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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