Dial Soap SWOT Analysis
Here is a detailed SWOT analysis of Dial Soap covering strengths, weaknesses, opportunities and threats.
Dial Soap Strengths
- Dial was the first antibacterial soap introduced in the United States and gained the first mover advantage
- Dial is one of the top-selling soaps in the US with a loyal customer base
- Its acquisition by Henkel Ltd. allows Dial to enter Global market rather than just United States and Canada
- Dial has a wide range of products from Body Wash, Hand Soap, Sanitizer, Lotion to serve all requirements of body care segment
Above are the strengths in the SWOT Analysis of Dial Soap. The strengths of Dial Soap looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dial Soap Weaknesses
- Overexposure to USA and Canada under unfavourable economic conditions
- Dial Corporation has looked to reposition their brands in order to capitalize on the changing buying patterns, which has confused the end consumers
These were the weaknesses in the Dial Soap SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dial Soap Opportunities
- Growing personal care products market & positive market outlook for the laundry and home care division
- Dial can leverage the superior R&D skills of Henkel to develop better products in its category
- Recent Lawsuit filed by Dial against News Corp. for malpractices may lead to a positive brand equity for Dial both industry wide and with end consumers
Above we covered the opportunities in Dial Soap SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dial Soap Threats
- Excessive competition in the FMCG sector with many major players reduces the profit margins and sales prospects for Dial
- High inflation could cause substantial rise in the operating cost
- Changing global retail scenario and increasing dependence on key retailers may adversely affect its revenues
- Global recession has led to shoppers switching to cheaper alternatives or looking to make consumption of existing brands more cost-effective, which increases threat for Dial corp. competing on quality products
The threats in the SWOT Analysis of Dial Soap are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Dial Soap SWOT analysis.
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About Dial Soap
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Dial Soap Overview | |
|---|---|
| Parent Company |
Henkel Ltd |
| Category |
Home Care |
| Sector | |
| Tagline/ Slogan |
Aren't You Glad You Use Dial? |
| USP |
A Leading brand in the world of personal cleansing |
|
STP |
|
| Segmentation |
All users of Personal care products |
| Target Market |
Every user of body care products including children(Hello Kitty) and adults (both male & female) |
| Positioning |
Your Perfect Product |
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