Vini Cosmetics SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Vini Cosmetics analyses the brand by its strengths, weaknesses, opportunities & threats. In Vini Cosmetics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vini Cosmetics to benchmark its business & performance as compared to the competitors. Vini Cosmetics is one of the leading brands in the FMCG sector.

The table below lists the Vini Cosmetics SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vini Cosmetics competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Vini Cosmetics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Vini Cosmetics Brand Analysis
Parent Company

Vini Cosmetics


Personal Care



Tagline/ Slogan



Advertisements well aligned with positioning

Vini Cosmetics STP

Personal care products

Target Group

Middle income group looking for quality cosmetic solutions at affordable prices


To provide quality consumer personal care products at competitive prices

SWOT Analysis of Vini Cosmetics
Vini Cosmetics Strengths

Below are the Strengths in the SWOT Analysis of Vini Cosmetics:

1. Being a local player, it has good understanding of the Indian consumer market and hence better possibilities of exploiting the same
2. Strong branding and advertising very closely aligned with brand positioning
3. Good product variety
4. Operating across multiple categories in personal care in FMCG, showing steady growth in terms of market share

5. Good marketing through TVCs and print ads

Vini Cosmetics Weaknesses

Here are the weaknesses in the Vini Cosmetics SWOT Analysis:

1. In spite of growing top line, still to gain foothold in the FMCG maket across most of the products
2. Market already saturated and occupied by established players, both Indian and foreign

Vini Cosmetics Opportunities

Following are the Opportunities in Vini Cosmetics SWOT Analysis:

1. Use non-traditional promotional activities to increase word of mouth
2. Target the bottom of the pyramid, where the maximum opportunity lies
3. Since the majority of the competitors it has have higher price points, it can market itself both on price and quality

Vini Cosmetics Threats

The threats in the SWOT Analysis of Vini Cosmetics are as mentioned:

1. Competitors might enter into a price war
2. Trying to match up to competitors might lead to weakening bottom line

Vini Cosmetics Competition
Vini Cosmetics Competitors

Below are the top 5 competitors of Vini Cosmetics:

1. Paras pharmaceuticals
2. Revlon
3. P&G

4. ITC

5. Unilever

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vini Cosmetics. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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