Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Vini Cosmetics analyses the brand by its strengths, weaknesses, opportunities & threats. In Vini Cosmetics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Vini Cosmetics to benchmark its business & performance as compared to the competitors. Vini Cosmetics is one of the leading brands in the FMCG sector.
The table below lists the Vini Cosmetics SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vini Cosmetics competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Middle income group looking for quality cosmetic solutions at affordable prices
To provide quality consumer personal care products at competitive prices
SWOT Analysis of Vini Cosmetics
Vini Cosmetics Strengths
Below are the Strengths in the SWOT Analysis of Vini Cosmetics:
1. Being a local player, it has good understanding of the Indian consumer market and hence better possibilities of exploiting the same 2. Strong branding and advertising very closely aligned with brand positioning 3. Good product variety 4. Operating across multiple categories in personal care in FMCG, showing steady growth in terms of market share
5. Good marketing through TVCs and print ads
Vini Cosmetics Weaknesses
Here are the weaknesses in the Vini Cosmetics SWOT Analysis:
1. In spite of growing top line, still to gain foothold in the FMCG maket across most of the products 2. Market already saturated and occupied by established players, both Indian and foreign
Vini Cosmetics Opportunities
Following are the Opportunities in Vini Cosmetics SWOT Analysis:
1. Use non-traditional promotional activities to increase word of mouth 2. Target the bottom of the pyramid, where the maximum opportunity lies 3. Since the majority of the competitors it has have higher price points, it can market itself both on price and quality
Vini Cosmetics Threats
The threats in the SWOT Analysis of Vini Cosmetics are as mentioned:
1. Competitors might enter into a price war 2. Trying to match up to competitors might lead to weakening bottom line
Vini Cosmetics Competition
Vini Cosmetics Competitors
Below are the top 5 competitors of Vini Cosmetics:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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