Denim Shaving Cream SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3118

SWOT Analysis of Denim Shaving Cream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Denim Shaving Cream

Parent Company



Personal Care (men)



Tagline/ Slogan

For the man who doesn’t have to try too hard


Easy shaving experience



Shaving cream for men

Target Group

A metrosexual male looking for a high quality shaving experience


A shaving cream which provides a high quality shaving experience with relative ease

SWOT Analysis


1. Good quality products and packaging
2. Has a good presence in the market with significant market share
3. Good advertising and packaging
4. Good brand recall due to presence of complementary products

5. Good distribution and availability of the product

6. Strong brand name of the parent company adds value


1. Large number of brands in market ensure limited market share
2.Tough to expand in premium segment and lesser rural penetration


1.Increase penetration in rural areas
2.Increase frequency of shave in a week
3.High growth market segment
4.Expansion into premium segment through gel and foam formulations


1.Increasing local and international competitors
2.More sophisticated and innovative products such as gel bases formulation by competitors
3.Cheaper local market variants are available



1.Dettol shaving cream
2.Axe shaving cream
3.Old Spice shaving cream
4.Gillette shaving cream
5.Palmolive shaving cream
6.Vi-John shaving cream
7.Nivea shaving cream
8.Park Avenue shaving cream

The table above concludes the Denim Shaving Cream SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Denim Shaving Cream. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: