Denim Shaving Cream SWOT Analysis
Denim Shaving Cream is one of the leading brands in the FMCG sector. Denim Shaving Cream SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Denim Shaving Cream:
Quick Glance:
Denim Shaving Cream Strengths
- Good quality products and packaging
- Has a good presence in the market with significant market share
- Good advertising and packaging
- Good brand recall due to presence of complementary products
- Good distribution and availability of the product
- Strong brand name of the parent company adds value
Above are the strengths in the SWOT Analysis of Denim Shaving Cream. The strengths of Denim Shaving Cream looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Denim Shaving Cream Weaknesses
- Large number of brands in market ensure limited market share
- Tough to expand in premium segment and lesser rural penetration
These were the weaknesses in the Denim Shaving Cream SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Denim Shaving Cream Opportunities
- Increase penetration in rural areas
- Increase frequency of shave in a week
- High growth market segment
- Expansion into premium segment through gel and foam formulations
Above we covered the opportunities in Denim Shaving Cream SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Denim Shaving Cream Threats
- Increasing local and international competitors
- More sophisticated and innovative products such as gel bases formulation by competitors
- Cheaper local market variants are available
The threats in the SWOT Analysis of Denim Shaving Cream are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Denim Shaving Cream SWOT analysis.
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About Denim Shaving Cream
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Denim Shaving Cream Overview | |
|---|---|
| Parent Company |
HUL |
| Category |
Personal Care (men) |
| Sector | |
| Tagline/ Slogan |
For the man who doesn’t have to try too hard |
| USP |
Easy shaving experience |
| Denim Shaving Cream STP | |
| Segmentation |
Shaving cream for men |
| Target Market |
A metrosexual male looking for a high quality shaving experience |
| Positioning |
A shaving cream which provides a high quality shaving experience with relative ease |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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