Denim Shaving Cream SWOT Analysis, Competitors & USP

Denim Shaving Cream SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Denim Shaving Cream, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Denim Shaving Cream to benchmark its business & performance as compared to the competitors, and make strategic improvements. Denim Shaving Cream is one of the leading brands in the FMCG sector.

The article below lists the Denim Shaving Cream SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Denim Shaving Cream SWOT Analysis:

SWOT Analysis of Denim Shaving Cream

For Denim Shaving Cream, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Denim Shaving Cream Strengths

The strengths of Denim Shaving Cream looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Denim Shaving Cream :

1. Good quality products and packaging
2. Has a good presence in the market with significant market share
3. Good advertising and packaging
4. Good brand recall due to presence of complementary products

5. Good distribution and availability of the product

6. Strong brand name of the parent company adds value

Denim Shaving Cream Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Denim Shaving Cream SWOT Analysis:

1. Large number of brands in market ensure limited market share
2.Tough to expand in premium segment and lesser rural penetration

Denim Shaving Cream Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Denim Shaving Cream SWOT Analysis:

1.Increase penetration in rural areas
2.Increase frequency of shave in a week
3.High growth market segment
4.Expansion into premium segment through gel and foam formulations

Denim Shaving Cream Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Denim Shaving Cream are as mentioned:

1.Increasing local and international competitors
2.More sophisticated and innovative products such as gel bases formulation by competitors
3.Cheaper local market variants are available

Denim Shaving Cream Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of Denim Shaving Cream:

1.Dettol shaving cream
2.Axe shaving cream
3.Old Spice shaving cream
4.Gillette shaving cream
5.Palmolive shaving cream
6.Vi-John shaving cream
7.Nivea shaving cream
8.Park Avenue shaving cream

Hence this concludes the Denim Shaving Cream SWOT analysis.

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About Denim Shaving Cream

Denim Shaving Cream Overview
Parent Company	HUL
Category	Personal Care (men)
Sector	FMCG
Tagline/ Slogan	For the man who doesn’t have to try too hard
USP	Easy shaving experience
Denim Shaving Cream STP
Segmentation	Shaving cream for men
Target Market	A metrosexual male looking for a high quality shaving experience
Positioning	A shaving cream which provides a high quality shaving experience with relative ease

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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