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Denim Shaving Cream SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Denim Shaving Cream analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Denim Shaving Cream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Denim Shaving Cream to benchmark its business & performance as compared to the competitors and industry. As of 2020, Denim Shaving Cream is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Denim Shaving Cream competitors and includes Denim Shaving Cream target market, segmentation, positioning & Unique Selling Proposition (USP).

Denim Shaving Cream SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Denim Shaving Cream Brand Analysis
Parent Company

HUL

Category

Personal Care (men)

Sector

FMCG

Tagline/ Slogan

For the man who doesn’t have to try too hard

USP

Easy shaving experience

Denim Shaving Cream STP
Denim Shaving Cream Segmentation

Shaving cream for men

Denim Shaving Cream Target Market

A metrosexual male looking for a high quality shaving experience

Denim Shaving Cream Positioning

A shaving cream which provides a high quality shaving experience with relative ease

Denim Shaving Cream SWOT Analysis
Denim Shaving Cream Strengths

Below are the Strengths in the SWOT Analysis of Denim Shaving Cream:

1. Good quality products and packaging
2. Has a good presence in the market with significant market share
3. Good advertising and packaging
4. Good brand recall due to presence of complementary products

5. Good distribution and availability of the product

6. Strong brand name of the parent company adds value

Denim Shaving Cream Weaknesses

Here are the weaknesses in the Denim Shaving Cream SWOT Analysis:

1. Large number of brands in market ensure limited market share
2.Tough to expand in premium segment and lesser rural penetration

Denim Shaving Cream Opportunities

Following are the Opportunities in Denim Shaving Cream SWOT Analysis:

1.Increase penetration in rural areas
2.Increase frequency of shave in a week
3.High growth market segment
4.Expansion into premium segment through gel and foam formulations

Denim Shaving Cream Threats

The threats in the SWOT Analysis of Denim Shaving Cream are as mentioned:

1.Increasing local and international competitors
2.More sophisticated and innovative products such as gel bases formulation by competitors
3.Cheaper local market variants are available

Denim Shaving Cream Competition
Competitors

Below are the top 8 Denim Shaving Cream competitors:

1.Dettol shaving cream
2.Axe shaving cream
3.Old Spice shaving cream
4.Gillette shaving cream
5.Palmolive shaving cream
6.Vi-John shaving cream
7.Nivea shaving cream
8.Park Avenue shaving cream


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Denim Shaving Cream. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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