Aquafresh(Binaca) is one of the leading brands in the FMCG sector. Aquafresh(Binaca) SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Aquafresh(Binaca):
A well established sports drink in UK with a presence in several other international markets
It enjoys the strong distribution network of GSK
Expanded to a range of products to cater to specific needs of different consumers
A dedicated website provides a stronger online presence with engaging content for its target group
Above are the strengths in the SWOT Analysis of Aquafresh(Binaca). The strengths of Aquafresh(Binaca) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Brand recall and awareness is not very high; not a strong brand in India
GSK had decided to phase it out from the Indian markets in 2003 as it was not performing up to the expectations and later launched Sensodyne
Little more expensive than competitors
These were the weaknesses in the Aquafresh(Binaca) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Demographic trends like increasing population and purchasing power favor the consumer healthcare market, thus opportunities for growth.
Increasing penetration in rural markets
Above we covered the opportunities in Aquafresh(Binaca) SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Aggressive marketing and promotion by competition
The toothpaste industry is witnessing strong competition and brand commoditization.
The threats in the SWOT Analysis of Aquafresh(Binaca) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The three stripes- red for healthy gums, white for cavity protection and aqua for fresh breath
Oral care products-toothpastes, toothbrushes and mouthwash
As a brand that provides oral care to the entire family
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