Aquafresh(Binaca) SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Aquafresh(Binaca) analyses the brand by its strengths, weaknesses, opportunities & threats. In Aquafresh(Binaca) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aquafresh(Binaca) to benchmark its business & performance as compared to the competitors. Aquafresh(Binaca) is one of the leading brands in the FMCG sector.

The table below lists the Aquafresh(Binaca) SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aquafresh(Binaca) competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Aquafresh(Binaca) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aquafresh(Binaca) Brand Analysis
Parent Company

GSK CH

Category

Oral care

Sector

FMCG

Tagline/ Slogan

“Three in one protection for your family”

USP

The three stripes- red for healthy gums, white for cavity protection and aqua for fresh breath

Aquafresh(Binaca) STP
Segment

Oral care products-toothpastes, toothbrushes and mouthwash

Target Group

Upper class

Positioning

As a brand that provides oral care to the entire family

SWOT Analysis of Aquafresh(Binaca)
Aquafresh(Binaca) Strengths

Below are the Strengths in the SWOT Analysis of Aquafresh(Binaca):

1. A well established sports drink in UK with a presence in several other international markets

2. It enjoys the strong distribution network of GSK

3. Expanded to a range of products to cater to specific needs of different consumers

4. A dedicated website provides a stronger online presence with engaging content for its target group

Aquafresh(Binaca) Weaknesses

Here are the weaknesses in the Aquafresh(Binaca) SWOT Analysis:

1. Brand recall and awareness is not very high; not a strong brand in India

2. GSK had decided to phase it out from the Indian markets in 2003 as it was not performing up to the expectations and later launched Sensodyne

3. Little more expensive than competitors

Aquafresh(Binaca) Opportunities

Following are the Opportunities in Aquafresh(Binaca) SWOT Analysis:

1. Demographic trends like increasing population and purchasing power favor the consumer healthcare market, thus opportunities for growth.

2. Increasing penetration in rural markets

Aquafresh(Binaca) Threats

The threats in the SWOT Analysis of Aquafresh(Binaca) are as mentioned:

1. Aggressive marketing and promotion by competition
2. The toothpaste industry is witnessing strong competition and brand commoditization.

Aquafresh(Binaca) Competition
Aquafresh(Binaca) Competitors

Below are the top 3 competitors of Aquafresh(Binaca):

1. Closeup

2. Colgate

3. Pepsodent


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aquafresh(Binaca). This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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