Aquafresh(Binaca) SWOT Analysis

Published in FMCG category by MBA Skool Team

Aquafresh(Binaca) is one of the leading brands in the FMCG sector. Aquafresh(Binaca) SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Aquafresh(Binaca):

Aquafresh(Binaca) Strengths

  1. A well established sports drink in UK with a presence in several other international markets
  2. It enjoys the strong distribution network of GSK
  3. Expanded to a range of products to cater to specific needs of different consumers
  4. A dedicated website provides a stronger online presence with engaging content for its target group

Above are the strengths in the SWOT Analysis of Aquafresh(Binaca). The strengths of Aquafresh(Binaca) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Aquafresh(Binaca) Weaknesses

  1. Brand recall and awareness is not very high; not a strong brand in India
  2. GSK had decided to phase it out from the Indian markets in 2003 as it was not performing up to the expectations and later launched Sensodyne
  3. Little more expensive than competitors

These were the weaknesses in the Aquafresh(Binaca) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Aquafresh(Binaca) Opportunities

  1. Demographic trends like increasing population and purchasing power favor the consumer healthcare market, thus opportunities for growth.
  2. Increasing penetration in rural markets

Above we covered the opportunities in Aquafresh(Binaca) SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Aquafresh(Binaca) Threats

  1. Aggressive marketing and promotion by competition
  2. The toothpaste industry is witnessing strong competition and brand commoditization.

The threats in the SWOT Analysis of Aquafresh(Binaca) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Aquafresh(Binaca) SWOT analysis.

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About Aquafresh(Binaca)

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Aquafresh(Binaca) Overview
Parent Company

GSK CH

Category

Oral care

Sector

FMCG

Tagline/ Slogan

“Three in one protection for your family”

USP

The three stripes- red for healthy gums, white for cavity protection and aqua for fresh breath

Aquafresh(Binaca) STP
Segmentation

Oral care products-toothpastes, toothbrushes and mouthwash

Target Market

Upper class

Positioning

As a brand that provides oral care to the entire family


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Aquafresh(Binaca). This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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