Himani Navratna Oil SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Himani Navratna Oil analyses the brand by its strengths, weaknesses, opportunities & threats. In Himani Navratna Oil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Himani Navratna Oil to benchmark its business & performance as compared to the competitors. Himani Navratna Oil is one of the leading brands in the FMCG sector.

The article below lists the Himani Navratna Oil SWOT (Strengths, Weaknesses, Opportunities, Threats), top Himani Navratna Oil competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Himani Navratna Oil

Himani Navratna Oil Overview
Parent Company

Emami

Category

Haircare

Sector

FMCG

Tagline/ Slogan

‘Sirdard, Tension, Anidra aur Thakan Jao Bhool - Raho Thanda Thanda Cool Cool’

USP

A potent therapeutic oil, prepared from a combination of nine Ayurvedic herbs, provides stress relief, relaxation and a sense of rejuvenation.

Himani Navratna Oil STP
Segmentation

Therapeutic Hair oil

Target Market

Masses, especially young and middle aged men who suffer from a day to day stressful life

Positioning

It can rejuvenate you if stressed

SWOT Analysis of Himani Navratna Oil

For Himani Navratna Oil, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Himani Navratna Oil SWOT Analysis:

Himani Navratna Oil Strengths

The strengths of Himani Navratna Oil looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Himani Navratna Oil :

1. Market leader in its category with around 50% market share
2. Endorsements by Amitabh Bacchan, Shahrukh Khan throughout India and by Chiranjeevi, Surya and Upendra in South India have helped establish a high brand recall

3. Company has invested on product innovations and launched Navratna Oil Lite, Navratna Extra thanda oil. This has benefited the brand immensely.

4. Company has been strong both in ATL as well as BTL activities. Activation programs conducted through rural vans, participation in

rural festivals, congregations, wet sampling initiatives at railway stations, BPOs, religious places, factories, bus terminals, ghats etc to demonstrate efficacy have increased product trials and awareness

Himani Navratna Oil Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Himani Navratna Oil SWOT Analysis:

1. The celebrity presence seems to overshadow the brand proposition, thus the brand message gets lost and only celebrity recall is there.


Himani Navratna Oil Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Himani Navratna Oil SWOT Analysis:

1. Introduction of newer variants would help better penetration in both rural and urban markets

2. The brand can look for additional promotion through extensive wall paintings, dealer boards, hoardings and shop presence especially in the rural markets.


Himani Navratna Oil Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Himani Navratna Oil are as mentioned:

1. The modern day youth prefer taking medicines for headaches and such other ailments and shy away from using oils.
2. With almost all the competitors offering similar benefits, celebrity endorsements alone might not provide competitive edge over a long term

Himani Navratna Oil Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Himani Navratna Oil:

1. Himgange

2. Marico Maha Thanda

3. Dabur Super Thanda

4. Banphool

5. Rahat Rooh


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Himani Navratna Oil. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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