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Himani Navratna Oil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Himani Navratna Oil analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Himani Navratna Oil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Himani Navratna Oil to benchmark its business & performance as compared to the competitors and industry. As of 2020, Himani Navratna Oil is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Himani Navratna Oil competitors and includes Himani Navratna Oil target market, segmentation, positioning & Unique Selling Proposition (USP).

Himani Navratna Oil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Himani Navratna Oil Brand Analysis
Parent Company






Tagline/ Slogan

‘Sirdard, Tension, Anidra aur Thakan Jao Bhool - Raho Thanda Thanda Cool Cool’


A potent therapeutic oil, prepared from a combination of nine Ayurvedic herbs, provides stress relief, relaxation and a sense of rejuvenation.

Himani Navratna Oil STP
Himani Navratna Oil Segmentation

Therapeutic Hair oil

Himani Navratna Oil Target Market

Masses, especially young and middle aged men who suffer from a day to day stressful life

Himani Navratna Oil Positioning

It can rejuvenate you if stressed

Himani Navratna Oil SWOT Analysis
Himani Navratna Oil Strengths

Below are the Strengths in the SWOT Analysis of Himani Navratna Oil:

1. Market leader in its category with around 50% market share
2. Endorsements by Amitabh Bacchan, Shahrukh Khan throughout India and by Chiranjeevi, Surya and Upendra in South India have helped establish a high brand recall

3. Company has invested on product innovations and launched Navratna Oil Lite, Navratna Extra thanda oil. This has benefited the brand immensely.

4. Company has been strong both in ATL as well as BTL activities. Activation programs conducted through rural vans, participation in

rural festivals, congregations, wet sampling initiatives at railway stations, BPOs, religious places, factories, bus terminals, ghats etc to demonstrate efficacy have increased product trials and awareness

Himani Navratna Oil Weaknesses

Here are the weaknesses in the Himani Navratna Oil SWOT Analysis:

1. The celebrity presence seems to overshadow the brand proposition, thus the brand message gets lost and only celebrity recall is there.

Himani Navratna Oil Opportunities

Following are the Opportunities in Himani Navratna Oil SWOT Analysis:

1. Introduction of newer variants would help better penetration in both rural and urban markets

2. The brand can look for additional promotion through extensive wall paintings, dealer boards, hoardings and shop presence especially in the rural markets.

Himani Navratna Oil Threats

The threats in the SWOT Analysis of Himani Navratna Oil are as mentioned:

1. The modern day youth prefer taking medicines for headaches and such other ailments and shy away from using oils.
2. With almost all the competitors offering similar benefits, celebrity endorsements alone might not provide competitive edge over a long term

Himani Navratna Oil Competition

Below are the top 5 Himani Navratna Oil competitors:

1. Himgange

2. Marico Maha Thanda

3. Dabur Super Thanda

4. Banphool

5. Rahat Rooh

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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