Himani Navratna Oil SWOT Analysis, Competitors & USP
SWOT analysis of Himani Navratna Oil analyses the brand by its strengths, weaknesses, opportunities & threats. In Himani Navratna Oil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Himani Navratna Oil to benchmark its business & performance as compared to the competitors. Himani Navratna Oil is one of the leading brands in the FMCG sector.
The table below lists the Himani Navratna Oil SWOT (Strengths, Weaknesses, Opportunities, Threats), top Himani Navratna Oil competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Himani Navratna Oil Brand Analysis | |
|---|---|
| Parent Company |
Emami |
| Category |
Haircare |
| Sector | |
| Tagline/ Slogan |
‘Sirdard, Tension, Anidra aur Thakan Jao Bhool - Raho Thanda Thanda Cool Cool’ |
| USP |
A potent therapeutic oil, prepared from a combination of nine Ayurvedic herbs, provides stress relief, relaxation and a sense of rejuvenation. |
| Himani Navratna Oil STP | |
| Segment |
Therapeutic Hair oil |
| Target Group |
Masses, especially young and middle aged men who suffer from a day to day stressful life |
| Positioning |
It can rejuvenate you if stressed |
| SWOT Analysis of Himani Navratna Oil | |
| Himani Navratna Oil Strengths |
Below are the Strengths in the SWOT Analysis of Himani Navratna Oil: 1. Market leader in its category with around 50% market share 3. Company has invested on product innovations and launched Navratna Oil Lite, Navratna Extra thanda oil. This has benefited the brand immensely. 4. Company has been strong both in ATL as well as BTL activities. Activation programs conducted through rural vans, participation in rural festivals, congregations, wet sampling initiatives at railway stations, BPOs, religious places, factories, bus terminals, ghats etc to demonstrate efficacy have increased product trials and awareness |
| Himani Navratna Oil Weaknesses |
Here are the weaknesses in the Himani Navratna Oil SWOT Analysis: 1. The celebrity presence seems to overshadow the brand proposition, thus the brand message gets lost and only celebrity recall is there. |
| Himani Navratna Oil Opportunities |
Following are the Opportunities in Himani Navratna Oil SWOT Analysis: 1. Introduction of newer variants would help better penetration in both rural and urban markets 2. The brand can look for additional promotion through extensive wall paintings, dealer boards, hoardings and shop presence especially in the rural markets. |
| Himani Navratna Oil Threats |
The threats in the SWOT Analysis of Himani Navratna Oil are as mentioned: 1. The modern day youth prefer taking medicines for headaches and such other ailments and shy away from using oils. |
| Himani Navratna Oil Competition | |
| Himani Navratna Oil Competitors |
Below are the top 5 competitors of Himani Navratna Oil: 1. Himgange 2. Marico Maha Thanda 3. Dabur Super Thanda 4. Banphool 5. Rahat Rooh |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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