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Maltova SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Maltova analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maltova SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maltova to benchmark its business & performance as compared to the competitors and industry. Maltova is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maltova competitors and includes Maltova target market, segmentation, positioning & Unique Selling Proposition (USP).

Maltova SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Maltova Brand Analysis
Parent Company

GSK CH

Category

Healthcare

Sector

FMCG

Tagline/ Slogan

‘The yummy choco malt drink’

USP

A tasty malt drink that contains essential vitamins, minerals and carbohydrates

Maltova STP
Maltova Segmentation

Health food drinks

Maltova Target Market

Kids

Maltova Positioning

Tasty drink with energy

Maltova SWOT Analysis
Maltova Strengths

Below are the Strengths in the SWOT Analysis of Maltova:

1. The brand name conveys the malt basis of the formulation and once was synonymous with malt drinks category

2. Communication aptly targets kids by bringing in cartoon characters like Scooby doo.

3. It enjoys the strong distribution network of GSK

Maltova Weaknesses

Here are the weaknesses in the Maltova SWOT Analysis:

1. GSK has not paid much attention to the brand and treated it as a flanker brand for Boost and Horlicks

2. Maltova, once a very popular brand, has lost significant brand equity due to lack of advertising and promotion.

Maltova Opportunities

Following are the Opportunities in Maltova SWOT Analysis:

1. Demographic trends like increasing population and purchasing power favor the consumer healthcare market, thus opportunities for growth.

2. Increasing penetration in rural markets

Maltova Threats

The threats in the SWOT Analysis of Maltova are as mentioned:

1. Aggressive marketing and promotion by competition
2. FDI in retail thereby allowing international brands and increasing bargaining power of big retailers which could negotiate for better margins

Maltova Competition
Competitors

Below are the top 4 Maltova competitors:

1. Cadbury Bournvita

2. Heinz Complan

3. Boost

4. Horlicks


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maltova. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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