Maltova is one of the leading brands in the FMCG sector. Maltova SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Maltova:
The brand name conveys the malt basis of the formulation and once was synonymous with malt drinks category
Communication aptly targets kids by bringing in cartoon characters like Scooby doo.
It enjoys the strong distribution network of GSK
Above are the strengths in the SWOT Analysis of Maltova. The strengths of Maltova looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
GSK has not paid much attention to the brand and treated it as a flanker brand for Boost and Horlicks
Maltova, once a very popular brand, has lost significant brand equity due to lack of advertising and promotion.
These were the weaknesses in the Maltova SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Demographic trends like increasing population and purchasing power favor the consumer healthcare market, thus opportunities for growth.
Increasing penetration in rural markets
Above we covered the opportunities in Maltova SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Aggressive marketing and promotion by competition
FDI in retail thereby allowing international brands and increasing bargaining power of big retailers which could negotiate for better margins
The threats in the SWOT Analysis of Maltova are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
A tasty malt drink that contains essential vitamins, minerals and carbohydrates
Health food drinks
Tasty drink with energy
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Maltova. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute