Maltova SWOT Analysis, Competitors & USP
SWOT analysis of Maltova analyses the brand by its strengths, weaknesses, opportunities & threats. In Maltova SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Maltova to benchmark its business & performance as compared to the competitors. Maltova is one of the leading brands in the FMCG sector.
The table below lists the Maltova SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maltova competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Maltova Brand Analysis | |
|---|---|
| Parent Company |
GSK CH |
| Category |
Healthcare |
| Sector | |
| Tagline/ Slogan |
‘The yummy choco malt drink’ |
| USP |
A tasty malt drink that contains essential vitamins, minerals and carbohydrates |
| Maltova STP | |
| Segment |
Health food drinks |
| Target Group |
Kids |
| Positioning |
Tasty drink with energy |
| SWOT Analysis of Maltova | |
| Maltova Strengths |
Below are the Strengths in the SWOT Analysis of Maltova: 1. The brand name conveys the malt basis of the formulation and once was synonymous with malt drinks category 2. Communication aptly targets kids by bringing in cartoon characters like Scooby doo. 3. It enjoys the strong distribution network of GSK |
| Maltova Weaknesses |
Here are the weaknesses in the Maltova SWOT Analysis: 1. GSK has not paid much attention to the brand and treated it as a flanker brand for Boost and Horlicks 2. Maltova, once a very popular brand, has lost significant brand equity due to lack of advertising and promotion. |
| Maltova Opportunities |
Following are the Opportunities in Maltova SWOT Analysis: 1. Demographic trends like increasing population and purchasing power favor the consumer healthcare market, thus opportunities for growth. 2. Increasing penetration in rural markets |
| Maltova Threats |
The threats in the SWOT Analysis of Maltova are as mentioned: 1. Aggressive marketing and promotion by competition |
| Maltova Competition | |
| Maltova Competitors |
Below are the top 4 competitors of Maltova: 1. Cadbury Bournvita 2. Heinz Complan 3. Boost 4. Horlicks |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maltova. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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