SWOT Analysis of Active Wheel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Active Wheel |
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Parent Company |
HUL |
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Category |
Home Care Brands - Detergent |
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Sector |
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Tagline/ Slogan |
Nimbu ki shakti aur hazaro phoolo ki khushboo; mehangi wali dhulai budget mein samai |
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USP |
Transforming even as tedious a chore as laundry into a delightful experience |
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Active Wheel STP |
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Segment |
Detergents – Powder & Bars |
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Target Group |
Consumers at the mass end of the detergent segment |
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Positioning |
India’s largest detergent brand, Wheel, aims to bring delight back into the lives of lacs of women across India, by giving them a magical wash experience of lemons and thousands of flowers. |
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Active Wheel SWOT Analysis |
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Strengths |
1. Largest selling detergent brand in India 4. Efficient distribution system by HUL |
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Weaknesses |
1. People in rural areas still prefer low frills brands as this is slightly higher priced |
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Opportunities |
1. Further promotion campaigns to penetrate into the un-organized rural India market. |
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Threats |
1. Competition from local players in the market |
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Active Wheel Competition |
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Competitors |
1. Surf Excel |
The brandguide table above concludes the Active Wheel SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Active Wheel. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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