Active Wheel SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 18889

SWOT analysis of Active Wheel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Active Wheel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Active Wheel to benchmark its business & performance as compared to the competitors and industry. Active Wheel is one of the leading brands in the FMCG sector. The table below also lists the top Active Wheel competitors and elaborates Active Wheel market segmentation, target group, positioning & Unique Selling Proposition (USP).

Active Wheel SWOT, Competitors, Marketing STP & Brand analysis Table
Active Wheel Brand Analysis
Parent Company



Home Care Brands - Detergent



Tagline/ Slogan

Nimbu ki shakti aur hazaro phoolo ki khushboo; mehangi wali dhulai budget mein samai


Transforming even as tedious a chore as laundry into a delightful experience

Active Wheel STP

Detergents – Powder & Bars

Target Group

Consumers at the mass end of the detergent segment


India’s largest detergent brand, Wheel, aims to bring delight back into the lives of lacs of women across India, by giving them a magical wash experience of lemons and thousands of flowers.

Active Wheel SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Active Wheel. Strengths are:

1. Largest selling detergent brand in India
2. Bollywood stars as Brand Ambassadors (Salman Khan)
3. Effective Cleaning with least effort

4. Efficient distribution system by HUL


Here are the weaknesses in the Active Wheel SWOT Analysis:

1. People in rural areas still prefer low frills brands as this is slightly higher priced


Following are the Opportunities in Active Wheel SWOT Analysis:

1. Further promotion campaigns to penetrate into the un-organized rural India market.
2. Smaller packages to tap rural areas


The threats in the SWOT Analysis of Active Wheel are as mentioned:

1.  Competition from local players in the market
2.  Price Sensitive Market Segment
3. Presence of international detergent brands

Active Wheel Competition

Below are the top 3 Active Wheel competitors:

1.  Surf Excel
2.  Rin
3.  Nirma Ltd

The brandguide table above concludes the Active Wheel SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Active Wheel. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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