Active Wheel SWOT Analysis, Competitors & USP
SWOT analysis of Active Wheel analyses the brand by its strengths, weaknesses, opportunities & threats. In Active Wheel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Active Wheel to benchmark its business & performance as compared to the competitors. Active Wheel is one of the leading brands in the FMCG sector.
The table below lists the Active Wheel SWOT (Strengths, Weaknesses, Opportunities, Threats), top Active Wheel competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Active Wheel Brand Analysis | |
|---|---|
| Parent Company |
HUL |
| Category |
Home Care Brands - Detergent |
| Sector | |
| Tagline/ Slogan |
Nimbu ki shakti aur hazaro phoolo ki khushboo; mehangi wali dhulai budget mein samai |
| USP |
Transforming even as tedious a chore as laundry into a delightful experience |
| Active Wheel STP | |
| Segment |
Detergents – Powder & Bars |
| Target Group |
Consumers at the mass end of the detergent segment |
| Positioning |
India’s largest detergent brand, Wheel, aims to bring delight back into the lives of lacs of women across India, by giving them a magical wash experience of lemons and thousands of flowers. |
| SWOT Analysis of Active Wheel | |
| Active Wheel Strengths |
Below are the Strengths in the SWOT Analysis of Active Wheel: 1. Largest selling detergent brand in India 4. Efficient distribution system by HUL |
| Active Wheel Weaknesses |
Here are the weaknesses in the Active Wheel SWOT Analysis: 1. People in rural areas still prefer low frills brands as this is slightly higher priced |
| Active Wheel Opportunities |
Following are the Opportunities in Active Wheel SWOT Analysis: 1. Further promotion campaigns to penetrate into the un-organized rural India market. |
| Active Wheel Threats |
The threats in the SWOT Analysis of Active Wheel are as mentioned: 1. Competition from local players in the market |
| Active Wheel Competition | |
| Active Wheel Competitors |
Below are the top 3 competitors of Active Wheel: 1. Surf Excel |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Active Wheel. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
