Active Wheel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

HUL

Home Care Brands - Detergent

FMCG

Nimbu ki shakti aur hazaro phoolo ki khushboo; mehangi wali dhulai budget mein samai

Transforming even as tedious a chore as laundry into a delightful experience

Detergents – Powder & Bars

Consumers at the mass end of the detergent segment

India’s largest detergent brand, Wheel, aims to bring delight back into the lives of lacs of women across India, by giving them a magical wash experience of lemons and thousands of flowers.

Below are the Strengths in the SWOT Analysis of Active Wheel:

1. Largest selling detergent brand in India
2. Bollywood stars as Brand Ambassadors (Salman Khan)
3. Effective Cleaning with least effort

4. Efficient distribution system by HUL

Here are the weaknesses in the Active Wheel SWOT Analysis:

1. People in rural areas still prefer low frills brands as this is slightly higher priced

Following are the Opportunities in Active Wheel SWOT Analysis:

1. Further promotion campaigns to penetrate into the un-organized rural India market.
2. Smaller packages to tap rural areas

The threats in the SWOT Analysis of Active Wheel are as mentioned:

1.  Competition from local players in the market
2.  Price Sensitive Market Segment
3. Presence of international detergent brands

Below are the top 3 Active Wheel competitors:

1.  Surf Excel
2.  Rin
3.  Nirma Ltd