Active Wheel is one of the leading brands in the FMCG sector. Active Wheel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Active Wheel:
Bollywood stars as Brand Ambassadors (Salman Khan)
Effective Cleaning with least effort
Efficient distribution system by HUL
Above are the strengths in the SWOT Analysis of Active Wheel. The strengths of Active Wheel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Active Wheel Weaknesses
People in rural areas still prefer low frills brands as this is slightly higher priced
These were the weaknesses in the Active Wheel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Active Wheel Opportunities
Further promotion campaigns to penetrate into the un-organized rural India market.
Smaller packages to tap rural areas
Above we covered the opportunities in Active Wheel SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Active Wheel Threats
Competition from local players in the market
Price Sensitive Market Segment
Presence of international detergent brands
The threats in the SWOT Analysis of Active Wheel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Active Wheel SWOT analysis.
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About Active Wheel
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Nimbu ki shakti aur hazaro phoolo ki khushboo; mehangi wali dhulai budget mein samai
Transforming even as tedious a chore as laundry into a delightful experience
Active Wheel STP
Detergents – Powder & Bars
Consumers at the mass end of the detergent segment
India’s largest detergent brand, Wheel, aims to bring delight back into the lives of lacs of women across India, by giving them a magical wash experience of lemons and thousands of flowers.
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