Active Wheel SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 18261

SWOT analysis of Active Wheel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Active Wheel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Active Wheel to benchmark its business & performance as compared to the competitors and industry. Active Wheel is one of the leading brands in the FMCG sector. The table below also lists the top Active Wheel competitors and elaborates Active Wheel market segmentation, target group, positioning & Unique Selling Proposition (USP).

Active Wheel SWOT, Competitors, Marketing STP & Brand analysis Table
Active Wheel Brand Analysis
Parent Company

HUL

Category

Home Care Brands - Detergent

Sector

FMCG

Tagline/ Slogan

Nimbu ki shakti aur hazaro phoolo ki khushboo; mehangi wali dhulai budget mein samai

USP

Transforming even as tedious a chore as laundry into a delightful experience

Active Wheel STP
Segment

Detergents – Powder & Bars

Target Group

Consumers at the mass end of the detergent segment

Positioning

India’s largest detergent brand, Wheel, aims to bring delight back into the lives of lacs of women across India, by giving them a magical wash experience of lemons and thousands of flowers.

Active Wheel SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Active Wheel. Strengths are:

1. Largest selling detergent brand in India
2. Bollywood stars as Brand Ambassadors (Salman Khan)
3. Effective Cleaning with least effort

4. Efficient distribution system by HUL

Weaknesses

Here are the weaknesses in the Active Wheel SWOT Analysis:

1. People in rural areas still prefer low frills brands as this is slightly higher priced

Opportunities

Following are the Opportunities in Active Wheel SWOT Analysis:

1. Further promotion campaigns to penetrate into the un-organized rural India market.
2. Smaller packages to tap rural areas

Threats

The threats in the SWOT Analysis of Active Wheel are as mentioned:

1.  Competition from local players in the market
2.  Price Sensitive Market Segment
3. Presence of international detergent brands

Active Wheel Competition
Competitors

Below are the top 3 Active Wheel competitors:

1.  Surf Excel
2.  Rin
3.  Nirma Ltd

The brandguide table above concludes the Active Wheel SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Active Wheel. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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