Active Wheel SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Active Wheel analyses the brand by its strengths, weaknesses, opportunities & threats. In Active Wheel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Active Wheel to benchmark its business & performance as compared to the competitors. Active Wheel is one of the leading brands in the FMCG sector.

The table below lists the Active Wheel SWOT (Strengths, Weaknesses, Opportunities, Threats), top Active Wheel competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Active Wheel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Active Wheel Brand Analysis
Parent Company



Home Care Brands - Detergent



Tagline/ Slogan

Nimbu ki shakti aur hazaro phoolo ki khushboo; mehangi wali dhulai budget mein samai


Transforming even as tedious a chore as laundry into a delightful experience

Active Wheel STP

Detergents – Powder & Bars

Target Group

Consumers at the mass end of the detergent segment


India’s largest detergent brand, Wheel, aims to bring delight back into the lives of lacs of women across India, by giving them a magical wash experience of lemons and thousands of flowers.

SWOT Analysis of Active Wheel
Active Wheel Strengths

Below are the Strengths in the SWOT Analysis of Active Wheel:

1. Largest selling detergent brand in India
2. Bollywood stars as Brand Ambassadors (Salman Khan)
3. Effective Cleaning with least effort

4. Efficient distribution system by HUL

Active Wheel Weaknesses

Here are the weaknesses in the Active Wheel SWOT Analysis:

1. People in rural areas still prefer low frills brands as this is slightly higher priced

Active Wheel Opportunities

Following are the Opportunities in Active Wheel SWOT Analysis:

1. Further promotion campaigns to penetrate into the un-organized rural India market.
2. Smaller packages to tap rural areas

Active Wheel Threats

The threats in the SWOT Analysis of Active Wheel are as mentioned:

1.  Competition from local players in the market
2.  Price Sensitive Market Segment
3. Presence of international detergent brands

Active Wheel Competition
Active Wheel Competitors

Below are the top 3 competitors of Active Wheel:

1.  Surf Excel
2.  Rin
3.  Nirma Ltd

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Active Wheel. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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