Cif SWOT Analysis
Cif is one of the leading brands in the FMCG sector. Cif SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cif:
Quick Glance:
Cif Strengths
- No. 1 cream cleaner in the world
- Already an established brand in countries like France, Germany & Russia
- Cif is sold in over 50 countries with the names like Jif, Vim, Viss and Handy Andy
- Good brand presence in retail stores
Above are the strengths in the SWOT Analysis of Cif. The strengths of Cif looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cif Weaknesses
- Small segment as it is only for urban areas primarily
- Relevance only to Urban Population
- Lesser advertising as compared to other fmcg brands
These were the weaknesses in the Cif SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cif Opportunities
- Rapidly growing niche market segment
- Target tier 2 cities with smaller packages
Above we covered the opportunities in Cif SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cif Threats
- Small Surface Cleaning Market in India (35 Crores/yr)
- Competitors soon to challenge HUL in this segment with similar products with local and international brands
The threats in the SWOT Analysis of Cif are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Cif SWOT analysis.
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About Cif
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cif Overview | |
|---|---|
| Parent Company |
HUL (Unilever) |
| Category |
Home Care - Detergent |
| Sector | |
| Tagline/ Slogan |
Tough Cleaning Minimum Effort; The best cleaner to let you shine |
| USP |
The World’s leading cream cleaner |
| Cif STP | |
| Segmentation |
Specialist Surface Cleaner |
| Target Market |
All households in the urban areas |
| Positioning |
A specialist surface cleaner that can be used on all types of surfaces - Kitchen tiles, gas stove, kitchen platform, floor, mirror, fridge, taps, bath tub and furniture |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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