Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Cif analyses the brand by its strengths, weaknesses, opportunities & threats. In Cif SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cif to benchmark its business & performance as compared to the competitors. Cif is one of the leading brands in the FMCG sector.
The table below lists the Cif SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cif competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Tough Cleaning Minimum Effort; The best cleaner to let you shine
The World’s leading cream cleaner
Specialist Surface Cleaner
All households in the urban areas
A specialist surface cleaner that can be used on all types of surfaces - Kitchen tiles, gas stove, kitchen platform, floor, mirror, fridge, taps, bath tub and furniture
SWOT Analysis of Cif
Below are the Strengths in the SWOT Analysis of Cif:
1. No. 1 cream cleaner in the world 2. Already an established brand in countries like France, Germany & Russia 3. Cif is sold in over 50 countries with the names like Jif, Vim, Viss and Handy Andy 4.Good brand presence in retail stores
Here are the weaknesses in the Cif SWOT Analysis:
1. Small segment as it is only for urban areas primarily 2. Relevance only to Urban Population 3. Lesser advertising as compared to other fmcg brands
Following are the Opportunities in Cif SWOT Analysis:
The threats in the SWOT Analysis of Cif are as mentioned:
1. Small Surface Cleaning Market in India (35 Crores/yr) 2. Competitors soon to challenge HUL in this segment with similar products with local and international brands
Below are the top 3 competitors of Cif:
1. Dazzl 2. Easy Off Bang (Reckitt Benckiser) 3. Mr Muscle (SC Johnson)
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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