Cif is one of the leading brands in the FMCG sector. Cif SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cif:
Already an established brand in countries like France, Germany & Russia
Cif is sold in over 50 countries with the names like Jif, Vim, Viss and Handy Andy
Good brand presence in retail stores
Above are the strengths in the SWOT Analysis of Cif. The strengths of Cif looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Small segment as it is only for urban areas primarily
Relevance only to Urban Population
Lesser advertising as compared to other fmcg brands
These were the weaknesses in the Cif SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Rapidly growing niche market segment
Target tier 2 cities with smaller packages
Above we covered the opportunities in Cif SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Small Surface Cleaning Market in India (35 Crores/yr)
Competitors soon to challenge HUL in this segment with similar products with local and international brands
The threats in the SWOT Analysis of Cif are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Tough Cleaning Minimum Effort; The best cleaner to let you shine
The World’s leading cream cleaner
Specialist Surface Cleaner
All households in the urban areas
A specialist surface cleaner that can be used on all types of surfaces - Kitchen tiles, gas stove, kitchen platform, floor, mirror, fridge, taps, bath tub and furniture
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