Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Vim analyses the brand by its strengths, weaknesses, opportunities & threats. In Vim SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Vim to benchmark its business & performance as compared to the competitors. Vim is one of the leading brands in the FMCG sector.
The article below lists the Vim SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Vim SWOT Analysis:
For Vim, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Vim looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Vim :
1. Market leader in dish washing products in India 2. Use of natural ingredients like lemon 3. Cleans all bacteria from utensils 4. Stain Cutter’ technology cleans even the toughest greases on utensils 5. Good advertising, brand visibility and excellent distribution 6. Vim is sold in four continents, is the leading hand dishwashing brand in 20 countries, and is available to more than 2 billion people around the world
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Vim SWOT Analysis:
1.Liquid dish wash still dominant only in urban areas 2. Unable to tap rural areas since slightly higher priced as compared to local brands
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Vim SWOT Analysis:
1. Rural India provides a tremendous Market potential 2.Poly coated Vim Bar prevents the bar getting soggy 3.Market trend shifted from powder to bar and now towards liquid dish wash
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Vim are as mentioned:
1. Price Sensitive and Volume Driven Market Segment 2. Regular re-launches of the product to gain market share 3. Continuous product development essential
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Vim:
Powder & Bar for the mass market and Liquid dish wash for urban upper middle class homes
Dishwashing branding using natural ingredients like lemon, giving Stain Removing benefits to the consumer
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Vim. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute