Vim SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 8544
Advertisements

SWOT Analysis of Vim with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vim

Parent Company

HUL (Unilever)

Category

Home Care Brands - Dishwashing

Sector

FMCG

Tagline/ Slogan

‘Khar Khar ka moh tod jawab’;

USP

Using natural ingredients for cleansing

Vim STP

Segment

Hand Dishwashing – Powder, Bar, Liquid

Target Group

Powder & Bar for the mass market and Liquid dish wash for urban upper middle class homes

Positioning

Dishwashing branding using natural ingredients like lemon, giving Stain Removing benefits to the consumer

Vim SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vim :

1. Market leader in dish washing products in India
2. Use of natural ingredients like lemon
3. Cleans all bacteria from utensils
4. Stain Cutter’ technology cleans even the toughest greases on utensils
5. Good advertising, brand visibility and excellent distribution
6. Vim is sold in four continents, is the leading hand dishwashing brand in 20 countries, and is available to more than 2 billion people around the world

Weaknesses

1.Liquid dish wash still dominant only in urban areas
2. Unable to tap rural areas since slightly higher priced as compared to local brands

Opportunities

1. Rural India provides a tremendous Market potential
2.Poly coated Vim Bar prevents the bar getting soggy
3.Market trend shifted from powder to bar and now towards liquid dish wash

Threats

1. Price Sensitive and Volume Driven Market Segment
2. Regular re-launches of the product to gain market share
3. Continuous product development essential

Vim Competition

Competitors

Below are the 3 main Vim competitors :

1.Pril (Henkel)
2.Odopic
3.Godrej Dish Wash


The brandguide table above concludes the Vim SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Vim. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: