Vim SWOT Analysis
Here is a detailed SWOT analysis of Vim covering strengths, weaknesses, opportunities and threats.
Vim Strengths
- Market leader in dish washing products in India
- Use of natural ingredients like lemon
- Cleans all bacteria from utensils
- Stain Cutter’ technology cleans even the toughest greases on utensils
- Good advertising, brand visibility and excellent distribution
- Vim is sold in four continents, is the leading hand dishwashing brand in 20 countries, and is available to more than 2 billion people around the world
Above are the strengths in the SWOT Analysis of Vim. The strengths of Vim looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Vim Weaknesses
- Liquid dish wash still dominant only in urban areas
- Unable to tap rural areas since slightly higher priced as compared to local brands
These were the weaknesses in the Vim SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Vim Opportunities
- Rural India provides a tremendous Market potential
- Poly coated Vim Bar prevents the bar getting soggy
- Market trend shifted from powder to bar and now towards liquid dish wash
Above we covered the opportunities in Vim SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Vim
Vim Threats
- Price Sensitive and Volume Driven Market Segment
- Regular re-launches of the product to gain market share
- Continuous product development essential
The threats in the SWOT Analysis of Vim are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Vim SWOT analysis.
About Vim
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Vim Overview | |
|---|---|
| Parent Company |
HUL (Unilever) |
| Category |
Home Care Brands - Dishwashing |
| Sector | |
| Tagline/ Slogan |
‘Khar Khar ka moh tod jawab’; |
| USP |
Using natural ingredients for cleansing |
| Vim STP | |
| Segmentation |
Hand Dishwashing – Powder, Bar, Liquid |
| Target Market |
Powder & Bar for the mass market and Liquid dish wash for urban upper middle class homes |
| Positioning |
Dishwashing branding using natural ingredients like lemon, giving Stain Removing benefits to the consumer |
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