Vim SWOT Analysis

Published by MBA Skool Team, Last Updated: April 20, 2020

Vim SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Vim, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Vim is one of the leading brands in the FMCG sector. The article below lists the Vim SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Vim

For Vim, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Vim Strengths

The strengths of Vim looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Vim :

1. Market leader in dish washing products in India
2. Use of natural ingredients like lemon
3. Cleans all bacteria from utensils
4. Stain Cutter’ technology cleans even the toughest greases on utensils
5. Good advertising, brand visibility and excellent distribution
6. Vim is sold in four continents, is the leading hand dishwashing brand in 20 countries, and is available to more than 2 billion people around the world

Vim Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Vim SWOT Analysis:

1.Liquid dish wash still dominant only in urban areas
2. Unable to tap rural areas since slightly higher priced as compared to local brands

Read more about Vim

Vim Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Vim SWOT Analysis:

1. Rural India provides a tremendous Market potential
2.Poly coated Vim Bar prevents the bar getting soggy
3.Market trend shifted from powder to bar and now towards liquid dish wash

Vim Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Vim are as mentioned:

1. Price Sensitive and Volume Driven Market Segment
2. Regular re-launches of the product to gain market share
3. Continuous product development essential

Vim Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Vim:

1.Pril (Henkel)
3.Godrej Dish Wash

Hence this concludes the Vim SWOT analysis.

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About Vim

Vim Overview
Parent Company

HUL (Unilever)


Home Care Brands - Dishwashing



Tagline/ Slogan

‘Khar Khar ka moh tod jawab’;


Using natural ingredients for cleansing


Hand Dishwashing – Powder, Bar, Liquid

Target Market

Powder & Bar for the mass market and Liquid dish wash for urban upper middle class homes


Dishwashing branding using natural ingredients like lemon, giving Stain Removing benefits to the consumer

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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