SWOT analysis of Vim analyses the brand by its strengths, weaknesses, opportunities & threats. In Vim SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Vim to benchmark its business & performance as compared to the competitors. Vim is one of the leading brands in the FMCG sector.
The table below lists the Vim SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vim competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Vim Brand Analysis | |
---|---|
Parent Company |
HUL (Unilever) |
Category |
Home Care Brands - Dishwashing |
Sector | |
Tagline/ Slogan |
‘Khar Khar ka moh tod jawab’; |
USP |
Using natural ingredients for cleansing |
Vim STP | |
Segment |
Hand Dishwashing – Powder, Bar, Liquid |
Target Group |
Powder & Bar for the mass market and Liquid dish wash for urban upper middle class homes |
Positioning |
Dishwashing branding using natural ingredients like lemon, giving Stain Removing benefits to the consumer |
SWOT Analysis of Vim | |
Vim Strengths |
Below are the Strengths in the SWOT Analysis of Vim: 1. Market leader in dish washing products in India |
Vim Weaknesses |
Here are the weaknesses in the Vim SWOT Analysis: 1.Liquid dish wash still dominant only in urban areas |
Vim Opportunities |
Following are the Opportunities in Vim SWOT Analysis: 1. Rural India provides a tremendous Market potential |
Vim Threats |
The threats in the SWOT Analysis of Vim are as mentioned: 1. Price Sensitive and Volume Driven Market Segment |
Vim Competition | |
Vim Competitors |
Below are the top 3 competitors of Vim: 1.Pril (Henkel) |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vim. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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