Vim is one of the leading brands in the FMCG sector. Vim SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Vim:
Stain Cutter’ technology cleans even the toughest greases on utensils
Good advertising, brand visibility and excellent distribution
Vim is sold in four continents, is the leading hand dishwashing brand in 20 countries, and is available to more than 2 billion people around the world
Above are the strengths in the SWOT Analysis of Vim. The strengths of Vim looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Liquid dish wash still dominant only in urban areas
Unable to tap rural areas since slightly higher priced as compared to local brands
These were the weaknesses in the Vim SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Powder & Bar for the mass market and Liquid dish wash for urban upper middle class homes
Dishwashing branding using natural ingredients like lemon, giving Stain Removing benefits to the consumer
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