Lux is one of the leading brands in the FMCG sector. Lux SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lux:
Strong market research (Door to door sampling – once in a year – Rural and Urban area)
Many variants (Almond oil, Orchid extracts, Milk cream, Fruit extracts, Saffron sandalwood oil and Honey)
Dynamically continuous innovations – New variants and innovative promotions (22 carat gold coin promotion – “Chance Hai”)
Strong brand promotion but relatively lower prices – Winning combination
Lux soap brand is sold in over 100 countries
Above are the strengths in the SWOT Analysis of Lux. The strengths of Lux looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mainly positioned as beauty soap targeted towards women, lack unisex appeal
Some variation like the sunscreen, international variant did not do well in the market
Not much popular in rural areas
These were the weaknesses in the Lux SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Not Just Soap Its Skin Care; ab khubsuriti se darr kaisa; Lux brings out the star in you
Lux stands for the promise of beauty and glamour as one of India's most trusted personal care brands.
Personal Health – Soap for
Urban & Semi Urban – Upper and middle class
Affordable Luxury Soap for the upper and middle class people
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