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Pampers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Pampers analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pampers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pampers to benchmark its business & performance as compared to the competitors and industry. As of 2020, Pampers is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pampers competitors and includes Pampers target market, segmentation, positioning & Unique Selling Proposition (USP).

Pampers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pampers Brand Analysis
Parent Company

Procter and Gamble


Personal Care brands- Baby Care



Tagline/ Slogan

Give your child the gift of guaranteed dryness


Leading player in the diaper market

Pampers STP
Pampers Segmentation

Upper class society

Pampers Target Market

Regular buyers of diapers ready to pay a premium

Pampers Positioning

Guaranteed dryness and care of baby’s sensitive skin

Pampers SWOT Analysis
Pampers Strengths

Below are the Strengths in the SWOT Analysis of Pampers:

1. Highest market share among its competitors
2. Higher brand interest of consumers in Pampers than others
3. Aggressive advertising by P&G
4. Strong distribution network of P&G

Pampers Weaknesses

Here are the weaknesses in the Pampers SWOT Analysis:

1. High cost
2. Aggresive competitors

Pampers Opportunities

Following are the Opportunities in Pampers SWOT Analysis:

1. Regular innovations in the product to maintain customers’  high involvement
2.Good CSR activities to promote the product
3.Innovative ways to connect with mothers

Pampers Threats

The threats in the SWOT Analysis of Pampers are as mentioned:

1. Pricewars with competitors
2. Sensitive product, any small mishap can hurt the image of the product and will lose the support of mothers
3.Easy substitutes

Pampers Competition

Below are the top 2 Pampers competitors:

2.Johnson & Johnson

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pampers. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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