Pampers SWOT Analysis, Competitors & USP

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SWOT Analysis of Pampers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Procter and Gamble


Personal Care brands- Baby Care



Tagline/ Slogan

Give your child the gift of guaranteed dryness


Leading player in the diaper market

Pampers STP


Upper class society

Target Group

Regular buyers of diapers ready to pay a premium


Guaranteed dryness and care of baby’s sensitive skin

Pampers SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pampers :

1. Highest market share among its competitors
2. Higher brand interest of consumers in Pampers than others
3. Aggressive advertising by P&G
4. Strong distribution network of P&G


1. High cost
2. Aggresive competitors


1. Regular innovations in the product to maintain customers’  high involvement
2.Good CSR activities to promote the product
3.Innovative ways to connect with mothers


1. Pricewars with competitors
2. Sensitive product, any small mishap can hurt the image of the product and will lose the support of mothers
3.Easy substitutes

Pampers Competition


Below are the 2 main Pampers competitors :

2.Johnson & Johnson

The brandguide table above concludes the Pampers SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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