Rejoice SWOT Analysis
Rejoice is one of the leading brands in the FMCG sector. Rejoice SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Rejoice:
Quick Glance:
Rejoice Strengths
- Has a patented microsilicone conditioning technology gives it an advantage over others
- Aggressive launch with heavy advertising and strong distribution
- Meets the needs of Indian consumers of detangled and smooth hair through its new technology
- One of the leading brand of P&G in Asia
Above are the strengths in the SWOT Analysis of Rejoice. The strengths of Rejoice looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Rejoice Weaknesses
- Low demand
- Did not click at the national level
- Not one of P&G’s focus brands
These were the weaknesses in the Rejoice SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Rejoice Opportunities
- Middle class product with unique and required benefits
- Combined shampoo and conditioner requirement is high in today’s market
- Increase distribution network in tier3 and tier4 cities
Above we covered the opportunities in Rejoice SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Rejoice Threats
- Strong competition with every brand adding innovations in its products
- Lesser market share compared to HLL’s clinic plus
- Aggresive advertising and price wars with competitors
The threats in the SWOT Analysis of Rejoice are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Rejoice SWOT analysis.
Continue reading more about the brand/company.
About Rejoice
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Rejoice Overview | |
|---|---|
| Parent Company |
Procter and Gamble |
| Category |
Personal Care brands- Haircare |
| Sector | |
| Tagline/ Slogan |
Baloon ke har uljhan se suljhan, naya Rejoice shampoo |
| USP |
Meets the need of smooth tangleless hair not met by ordinary shampoos |
| Rejoice STP | |
| Segmentation |
Middle class Indian consumers with unique needs |
| Target Market |
Working women, college going girls, teenagers |
| Positioning |
Provides smooth, detangled and easy to comb hair |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Rejoice. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
