Rejoice SWOT Analysis, Competitors & USP

Procter and Gamble

Personal Care brands- Haircare

FMCG

Baloon ke har uljhan se suljhan, naya Rejoice shampoo

Meets the need of smooth tangleless hair not met by ordinary shampoos

Middle class Indian consumers with unique needs

Working women, college going girls, teenagers

Provides  smooth, detangled and easy to comb hair

Below are the Strengths in the SWOT Analysis of Rejoice:

1. Has a patented microsilicone conditioning technology gives it an advantage over others
2. Aggressive launch with heavy advertising and strong distribution
3. Meets the needs of Indian consumers of detangled and smooth hair through its new technology
4.One of the leading brand of P&G  in Asia

Here are the weaknesses in the Rejoice SWOT Analysis:

1.Low demand
2.Did not click at the national level
3.Not one of P&G’s focus brands

Following are the Opportunities in Rejoice SWOT Analysis:

1.Middle class product with unique and required benefits
2.Combined shampoo and conditioner requirement is high in today’s market
3.Increase distribution network in tier3 and tier4 cities

The threats in the SWOT Analysis of Rejoice are as mentioned:

1. Strong competition with every brand adding innovations in its products
2.Lesser market share compared to HLL’s clinic plus
3.Aggresive advertising and price wars with competitors

Below are the top 3 competitors of Rejoice:

1. Sunsilk
2.Chik
3.Clinic Plus