Rejoice SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 7527

SWOT Analysis of Rejoice with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Procter and Gamble


Personal Care brands- Haircare



Tagline/ Slogan

Baloon ke har uljhan se suljhan, naya Rejoice shampoo


Meets the need of smooth tangleless hair not met by ordinary shampoos

Rejoice STP


Middle class Indian consumers with unique needs

Target Group

Working women, college going girls, teenagers


Provides  smooth, detangled and easy to comb hair

Rejoice SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rejoice :

1. Has a patented microsilicone conditioning technology gives it an advantage over others
2. Aggressive launch with heavy advertising and strong distribution
3. Meets the needs of Indian consumers of detangled and smooth hair through its new technology
4.One of the leading brand of P&G  in Asia


1.Low demand
2.Did not click at the national level
3.Not one of P&G’s focus brands


1.Middle class product with unique and required benefits
2.Combined shampoo and conditioner requirement is high in today’s market
3.Increase distribution network in tier3 and tier4 cities


1. Strong competition with every brand adding innovations in its products
2.Lesser market share compared to HLL’s clinic plus
3.Aggresive advertising and price wars with competitors

Rejoice Competition


Below are the 3 main Rejoice competitors :

1. Sunsilk
3.Clinic Plus

The brandguide table above concludes the Rejoice SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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