Rejoice SWOT Analysis, Competitors & USP

Rejoice SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Rejoice, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rejoice to benchmark its business & performance as compared to the competitors, and make strategic improvements. Rejoice is one of the leading brands in the FMCG sector.

The article below lists the Rejoice SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Rejoice SWOT Analysis:

SWOT Analysis of Rejoice

For Rejoice, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Rejoice Strengths

The strengths of Rejoice looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Rejoice :

1. Has a patented microsilicone conditioning technology gives it an advantage over others
2. Aggressive launch with heavy advertising and strong distribution
3. Meets the needs of Indian consumers of detangled and smooth hair through its new technology
4.One of the leading brand of P&G  in Asia

Rejoice Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Rejoice SWOT Analysis:

1.Low demand
2.Did not click at the national level
3.Not one of P&G’s focus brands

Rejoice Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Rejoice SWOT Analysis:

1.Middle class product with unique and required benefits
2.Combined shampoo and conditioner requirement is high in today’s market
3.Increase distribution network in tier3 and tier4 cities

Rejoice Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Rejoice are as mentioned:

1. Strong competition with every brand adding innovations in its products
2.Lesser market share compared to HLL’s clinic plus
3.Aggresive advertising and price wars with competitors

Rejoice Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Rejoice:

1. Sunsilk
2.Chik
3.Clinic Plus

Hence this concludes the Rejoice SWOT analysis.

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About Rejoice

Rejoice Overview
Parent Company	Procter and Gamble
Category	Personal Care brands- Haircare
Sector	FMCG
Tagline/ Slogan	Baloon ke har uljhan se suljhan, naya Rejoice shampoo
USP	Meets the need of smooth tangleless hair not met by ordinary shampoos
Rejoice STP
Segmentation	Middle class Indian consumers with unique needs
Target Market	Working women, college going girls, teenagers
Positioning	Provides  smooth, detangled and easy to comb hair

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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