Rejoice is one of the leading brands in the FMCG sector. Rejoice SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Rejoice:
Has a patented microsilicone conditioning technology gives it an advantage over others
Aggressive launch with heavy advertising and strong distribution
Meets the needs of Indian consumers of detangled and smooth hair through its new technology
One of the leading brand of P&G in Asia
Above are the strengths in the SWOT Analysis of Rejoice. The strengths of Rejoice looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Did not click at the national level
Not one of P&G’s focus brands
These were the weaknesses in the Rejoice SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Middle class product with unique and required benefits
Combined shampoo and conditioner requirement is high in today’s market
Increase distribution network in tier3 and tier4 cities
Above we covered the opportunities in Rejoice SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Strong competition with every brand adding innovations in its products
Lesser market share compared to HLL’s clinic plus
Aggresive advertising and price wars with competitors
The threats in the SWOT Analysis of Rejoice are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Baloon ke har uljhan se suljhan, naya Rejoice shampoo
Meets the need of smooth tangleless hair not met by ordinary shampoos
Middle class Indian consumers with unique needs
Working women, college going girls, teenagers
Provides smooth, detangled and easy to comb hair
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