SWOT analysis of Rejoice analyses the brand by its strengths, weaknesses, opportunities & threats. In Rejoice SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Rejoice to benchmark its business & performance as compared to the competitors. Rejoice is one of the leading brands in the FMCG sector.
The table below lists the Rejoice SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rejoice competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Rejoice Brand Analysis | |
---|---|
Parent Company |
Procter and Gamble |
Category |
Personal Care brands- Haircare |
Sector | |
Tagline/ Slogan |
Baloon ke har uljhan se suljhan, naya Rejoice shampoo |
USP |
Meets the need of smooth tangleless hair not met by ordinary shampoos |
Rejoice STP | |
Segment |
Middle class Indian consumers with unique needs |
Target Group |
Working women, college going girls, teenagers |
Positioning |
Provides smooth, detangled and easy to comb hair |
SWOT Analysis of Rejoice | |
Rejoice Strengths |
Below are the Strengths in the SWOT Analysis of Rejoice: 1. Has a patented microsilicone conditioning technology gives it an advantage over others |
Rejoice Weaknesses |
Here are the weaknesses in the Rejoice SWOT Analysis: 1.Low demand |
Rejoice Opportunities |
Following are the Opportunities in Rejoice SWOT Analysis: 1.Middle class product with unique and required benefits |
Rejoice Threats |
The threats in the SWOT Analysis of Rejoice are as mentioned: 1. Strong competition with every brand adding innovations in its products |
Rejoice Competition | |
Rejoice Competitors |
Below are the top 3 competitors of Rejoice: 1. Sunsilk |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rejoice. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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