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Rejoice SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Rejoice analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Rejoice SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rejoice to benchmark its business & performance as compared to the competitors and industry. As of 2020, Rejoice is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rejoice competitors and includes Rejoice target market, segmentation, positioning & Unique Selling Proposition (USP).

Rejoice SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Rejoice Brand Analysis
Parent Company

Procter and Gamble

Category

Personal Care brands- Haircare

Sector

FMCG

Tagline/ Slogan

Baloon ke har uljhan se suljhan, naya Rejoice shampoo

USP

Meets the need of smooth tangleless hair not met by ordinary shampoos

Rejoice STP
Rejoice Segmentation

Middle class Indian consumers with unique needs

Rejoice Target Market

Working women, college going girls, teenagers

Rejoice Positioning

Provides  smooth, detangled and easy to comb hair

Rejoice SWOT Analysis
Rejoice Strengths

Below are the Strengths in the SWOT Analysis of Rejoice:

1. Has a patented microsilicone conditioning technology gives it an advantage over others
2. Aggressive launch with heavy advertising and strong distribution
3. Meets the needs of Indian consumers of detangled and smooth hair through its new technology
4.One of the leading brand of P&G  in Asia

Rejoice Weaknesses

Here are the weaknesses in the Rejoice SWOT Analysis:

1.Low demand
2.Did not click at the national level
3.Not one of P&G’s focus brands

Rejoice Opportunities

Following are the Opportunities in Rejoice SWOT Analysis:

1.Middle class product with unique and required benefits
2.Combined shampoo and conditioner requirement is high in today’s market
3.Increase distribution network in tier3 and tier4 cities

Rejoice Threats

The threats in the SWOT Analysis of Rejoice are as mentioned:

1. Strong competition with every brand adding innovations in its products
2.Lesser market share compared to HLL’s clinic plus
3.Aggresive advertising and price wars with competitors

Rejoice Competition
Competitors

Below are the top 3 Rejoice competitors:

1. Sunsilk
2.Chik
3.Clinic Plus


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rejoice. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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