Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Rejoice analyses the brand by its strengths, weaknesses, opportunities & threats. In Rejoice SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Rejoice to benchmark its business & performance as compared to the competitors. Rejoice is one of the leading brands in the FMCG sector.
The table below lists the Rejoice SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rejoice competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Baloon ke har uljhan se suljhan, naya Rejoice shampoo
Meets the need of smooth tangleless hair not met by ordinary shampoos
Middle class Indian consumers with unique needs
Working women, college going girls, teenagers
Provides smooth, detangled and easy to comb hair
SWOT Analysis of Rejoice
Below are the Strengths in the SWOT Analysis of Rejoice:
1. Has a patented microsilicone conditioning technology gives it an advantage over others 2. Aggressive launch with heavy advertising and strong distribution 3. Meets the needs of Indian consumers of detangled and smooth hair through its new technology 4.One of the leading brand of P&G in Asia
Here are the weaknesses in the Rejoice SWOT Analysis:
1.Low demand 2.Did not click at the national level 3.Not one of P&G’s focus brands
Following are the Opportunities in Rejoice SWOT Analysis:
1.Middle class product with unique and required benefits 2.Combined shampoo and conditioner requirement is high in today’s market 3.Increase distribution network in tier3 and tier4 cities
The threats in the SWOT Analysis of Rejoice are as mentioned:
1. Strong competition with every brand adding innovations in its products 2.Lesser market share compared to HLL’s clinic plus 3.Aggresive advertising and price wars with competitors
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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