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Clinic Plus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Clinic Plus analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Clinic Plus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Clinic Plus to benchmark its business & performance as compared to the competitors and industry. As of 2020, Clinic Plus is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Clinic Plus competitors and includes Clinic Plus target market, segmentation, positioning & Unique Selling Proposition (USP).

Clinic Plus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Clinic Plus Brand Analysis
Parent Company

HUL

Category

Personal Care brands- Hair Care

Sector

FMCG

Tagline/ Slogan

Strong and Long

USP

Clinic Plus has 'do-good' ingredients which provide constant care like a mother does in every wash.

Clinic Plus STP
Clinic Plus Segmentation

Hair Shampoo  - Health , Herbal & Anti Dandruff

Clinic Plus Target Market

Family – Health Shampoo

Clinic Plus Positioning

Shampoo offering the five most important hair health benefits: strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy hair, and contains anti-dandruff ingredient

Clinic Plus SWOT Analysis
Clinic Plus Strengths

Below are the Strengths in the SWOT Analysis of Clinic Plus:

1. The largest selling Shampoo brand in India launched in 1971

2. The most widely distributed Shampoo brand in India
3. Good advertising and brand presence along with celebrity tie-ups

Clinic Plus Weaknesses

Here are the weaknesses in the Clinic Plus SWOT Analysis:

1. Some Consumers are reluctant to use shampoos with chemicals

Clinic Plus Opportunities

Following are the Opportunities in Clinic Plus SWOT Analysis:

1. Aggressive Advertisement in Rural Markets
2.Rural penetration through sale of sachets
3. High untapped market in the rural segment

Clinic Plus Threats

The threats in the SWOT Analysis of Clinic Plus are as mentioned:

1. Brand loyalty in shampoo is very low
2. Frequency of shampoo usage is low
3. Presence of international players and brands

Clinic Plus Competition
Competitors

Below are the top 4 Clinic Plus competitors:

1.Rejoice Shampoo (P&G)
2. Chic Shampoo (Cavin Care)
3.Clinic All Clear

4. Sunsilk


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Clinic Plus. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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