Clinic Plus SWOT Analysis

Published in FMCG category by MBA Skool Team

Here is a detailed SWOT analysis of Clinic Plus covering strengths, weaknesses, opportunities and threats.

Clinic Plus Strengths

  1. The largest selling Shampoo brand in India launched in 1971
  2. The most widely distributed Shampoo brand in India
  3. Good advertising and brand presence along with celebrity tie-ups

Above are the strengths in the SWOT Analysis of Clinic Plus. The strengths of Clinic Plus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Clinic Plus Weaknesses

  1. Some Consumers are reluctant to use shampoos with chemicals

These were the weaknesses in the Clinic Plus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Clinic Plus Opportunities

  1. Aggressive Advertisement in Rural Markets
  2. Rural penetration through sale of sachets
  3. High untapped market in the rural segment

Above we covered the opportunities in Clinic Plus SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Clinic Plus Threats

  1. Brand loyalty in shampoo is very low
  2. Frequency of shampoo usage is low
  3. Presence of international players and brands

The threats in the SWOT Analysis of Clinic Plus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Clinic Plus SWOT analysis.

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About Clinic Plus

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Clinic Plus Overview
Parent Company

HUL

Category

Personal Care brands- Hair Care

Sector

FMCG

Tagline/ Slogan

Strong and Long

USP

Clinic Plus has 'do-good' ingredients which provide constant care like a mother does in every wash.

Clinic Plus STP
Segmentation

Hair Shampoo  - Health , Herbal & Anti Dandruff

Target Market

Family – Health Shampoo

Positioning

Shampoo offering the five most important hair health benefits: strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy hair, and contains anti-dandruff ingredient


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Clinic Plus. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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