Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Clinic Plus analyses the brand by its strengths, weaknesses, opportunities & threats. In Clinic Plus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Clinic Plus to benchmark its business & performance as compared to the competitors. Clinic Plus is one of the leading brands in the FMCG sector.
The table below lists the Clinic Plus SWOT (Strengths, Weaknesses, Opportunities, Threats), top Clinic Plus competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Clinic Plus has 'do-good' ingredients which provide constant care like a mother does in every wash.
Clinic Plus STP
Hair Shampoo - Health , Herbal & Anti Dandruff
Family – Health Shampoo
Shampoo offering the five most important hair health benefits: strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy hair, and contains anti-dandruff ingredient
SWOT Analysis of Clinic Plus
Clinic Plus Strengths
Below are the Strengths in the SWOT Analysis of Clinic Plus:
1. The largest selling Shampoo brand in India launched in 1971
2. The most widely distributed Shampoo brand in India 3. Good advertising and brand presence along with celebrity tie-ups
Clinic Plus Weaknesses
Here are the weaknesses in the Clinic Plus SWOT Analysis:
1. Some Consumers are reluctant to use shampoos with chemicals
Clinic Plus Opportunities
Following are the Opportunities in Clinic Plus SWOT Analysis:
1. Aggressive Advertisement in Rural Markets 2.Rural penetration through sale of sachets 3. High untapped market in the rural segment
Clinic Plus Threats
The threats in the SWOT Analysis of Clinic Plus are as mentioned:
1. Brand loyalty in shampoo is very low 2. Frequency of shampoo usage is low 3. Presence of international players and brands
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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