Clinic Plus SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Clinic Plus, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Clinic Plus is one of the leading brands in the FMCG sector. The article below lists the Clinic Plus SWOT, competitors and includes its target market, segmentation, positioning & USP.
In this article:
For Clinic Plus, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Clinic Plus looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.
A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Clinic Plus :
1. The largest selling Shampoo brand in India launched in 1971
2. The most widely distributed Shampoo brand in India
3. Good advertising and brand presence along with celebrity tie-ups
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Clinic Plus SWOT Analysis:
1. Some Consumers are reluctant to use shampoos with chemicals
Read more about Clinic Plus
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Clinic Plus SWOT Analysis:
1. Aggressive Advertisement in Rural Markets
2.Rural penetration through sale of sachets
3. High untapped market in the rural segment
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Clinic Plus are as mentioned:
1. Brand loyalty in shampoo is very low
2. Frequency of shampoo usage is low
3. Presence of international players and brands
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Clinic Plus:
1.Rejoice Shampoo (P&G)
2. Chic Shampoo (Cavin Care)
3.Clinic All Clear
Hence this concludes the Clinic Plus SWOT analysis.
Continue reading more about the brand/company.
|Clinic Plus Overview|
Personal Care brands- Hair Care
Strong and Long
Clinic Plus has 'do-good' ingredients which provide constant care like a mother does in every wash.
|Clinic Plus STP|
Hair Shampoo - Health , Herbal & Anti Dandruff
Family – Health Shampoo
Shampoo offering the five most important hair health benefits: strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy hair, and contains anti-dandruff ingredient
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Clinic Plus. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
All Business Sections
Write for Us