Clinic Plus SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 17358

SWOT Analysis of Clinic Plus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Clinic Plus

Parent Company



Personal Care brands- Hair Care



Tagline/ Slogan

Strong and Long


Clinic Plus has 'do-good' ingredients which provide constant care like a mother does in every wash.



Hair Shampoo  - Health , Herbal & Anti Dandruff

Target Group

Family – Health Shampoo


Shampoo offering the five most important hair health benefits: strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy hair, and contains anti-dandruff ingredient

SWOT Analysis


1. The largest selling Shampoo brand in India launched in 1971

2. The most widely distributed Shampoo brand in India
3. Good advertising and brand presence along with celebrity tie-ups


1. Some Consumers are reluctant to use shampoos with chemicals


1. Aggressive Advertisement in Rural Markets
2.Rural penetration through sale of sachets
3. High untapped market in the rural segment


1. Brand loyalty in shampoo is very low
2. Frequency of shampoo usage is low
3. Presence of international players and brands



1.Rejoice Shampoo (P&G)
2. Chic Shampoo (Cavin Care)
3.Clinic All Clear

4. Sunsilk

The table above concludes the Clinic Plus SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Clinic Plus. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: