Clinic Plus SWOT Analysis, Competitors & USP

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SWOT Analysis of Clinic Plus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Clinic Plus

Parent Company



Personal Care brands- Hair Care



Tagline/ Slogan

Strong and Long


Clinic Plus has 'do-good' ingredients which provide constant care like a mother does in every wash.

Clinic Plus STP


Hair Shampoo  - Health , Herbal & Anti Dandruff

Target Group

Family – Health Shampoo


Shampoo offering the five most important hair health benefits: strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy hair, and contains anti-dandruff ingredient

Clinic Plus SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Clinic Plus. Strengths are:

1. The largest selling Shampoo brand in India launched in 1971

2. The most widely distributed Shampoo brand in India
3. Good advertising and brand presence along with celebrity tie-ups


Here are the weaknesses of Clinic Plus :

1. Some Consumers are reluctant to use shampoos with chemicals


Following are the Opportunities of Clinic Plus :

1. Aggressive Advertisement in Rural Markets
2.Rural penetration through sale of sachets
3. High untapped market in the rural segment


The threats of Clinic Plus are as mentioned :

1. Brand loyalty in shampoo is very low
2. Frequency of shampoo usage is low
3. Presence of international players and brands

Clinic Plus Competition


Below are the 4 main Clinic Plus competitors :

1.Rejoice Shampoo (P&G)
2. Chic Shampoo (Cavin Care)
3.Clinic All Clear

4. Sunsilk

The brandguide table above concludes the Clinic Plus SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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