Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Fair & Lovely analyses the brand by its strengths, weaknesses, opportunities & threats. In Fair & Lovely SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Fair & Lovely to benchmark its business & performance as compared to the competitors. Fair & Lovely is one of the leading brands in the FMCG sector.
The table below lists the Fair & Lovely SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fair & Lovely competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Beauty cream capable of providing fairness within 8 weeks
SWOT Analysis of Fair & Lovely
Fair & Lovely Strengths
Below are the Strengths in the SWOT Analysis of Fair & Lovely:
1. Fair & Lovely brand is World's first and largest Fairness cream brand 2. Presence in 40 countries and a valueof around Rs.6 billion 3. Line Extension to premium soap ‘ Fair and Lovely Soap’ 4. Enjoys high levels of Consumer Awareness for the brand 5. Excellent branding, top-of-the-mind name, and good distribution
Fair & Lovely Weaknesses
Here are the weaknesses in the Fair & Lovely SWOT Analysis:
1.Categorization of women on the basis of skin color, has led to many issueswith activists and human rights leading to Negative Publicity 2.Extremely tough competition in skincare market
Fair & Lovely Opportunities
Following are the Opportunities in Fair & Lovely SWOT Analysis:
1. Fair & Lovely Foundation which aims at empowerment of women 2. Fair & Lovely Scholarship for underprivileged girls 3. Introduction of ‘Menz Active’ fairness cream for Men
Fair & Lovely Threats
The threats in the SWOT Analysis of Fair & Lovely are as mentioned:
1. Several competitors in the market 2. Challenges to deal with consumer choice and buying behavior 3. Legal issues often hamper the brand image
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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