Fair & Lovely SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

HUL

Personal Care – Skin Care

FMCG

More than just Fairness, Clear Fairness

Power of Beauty /  Maximum fairness

Personal Care – Skin Fairness Cream

For Women and now a new cream for Men as well

Beauty cream capable of providing fairness within 8 weeks

Below are the Strengths in the SWOT Analysis of Fair & Lovely:

1. Fair & Lovely brand is World's first and largest Fairness cream brand
2. Presence in 40 countries and a valueof around Rs.6 billion
3. Line Extension to premium soap ‘ Fair and Lovely Soap’
4. Enjoys high levels of Consumer Awareness for the brand
5. Excellent branding, top-of-the-mind name, and good distribution

Here are the weaknesses in the Fair & Lovely SWOT Analysis:

1.Categorization of women on the basis of skin color, has led to many issueswith activists and human rights leading to Negative Publicity
2.Extremely tough competition in skincare market

Following are the Opportunities in Fair & Lovely SWOT Analysis:

1. Fair & Lovely Foundation which aims at empowerment of women
2. Fair & Lovely Scholarship for underprivileged girls
3. Introduction of ‘Menz Active’ fairness cream for Men

The threats in the SWOT Analysis of Fair & Lovely are as mentioned:

1. Several competitors in the market
2. Challenges to deal with consumer choice and buying behavior
3. Legal issues often hamper the brand image

Below are the top 3 Fair & Lovely competitors:

1.Fairever (Cavin Care)
2.No Marks(Ozone Ayurvedics)
3.Vicco Laboratories