Fair & Lovely is one of the leading brands in the FMCG sector. Fair & Lovely SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fair & Lovely:
Fair & Lovely brand is World's first and largest Fairness cream brand
Presence in 40 countries and a valueof around Rs.6 billion
Line Extension to premium soap ‘ Fair and Lovely Soap’
Enjoys high levels of Consumer Awareness for the brand
Excellent branding, top-of-the-mind name, and good distribution
Above are the strengths in the SWOT Analysis of Fair & Lovely. The strengths of Fair & Lovely looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fair & Lovely Weaknesses
Categorization of women on the basis of skin color, has led to many issueswith activists and human rights leading to Negative Publicity
Extremely tough competition in skincare market
These were the weaknesses in the Fair & Lovely SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fair & Lovely Opportunities
Fair & Lovely Foundation which aims at empowerment of women
Fair & Lovely Scholarship for underprivileged girls
Introduction of ‘Menz Active’ fairness cream for Men
Above we covered the opportunities in Fair & Lovely SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fair & Lovely Threats
Several competitors in the market
Challenges to deal with consumer choice and buying behavior
Legal issues often hamper the brand image
The threats in the SWOT Analysis of Fair & Lovely are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Beauty cream capable of providing fairness within 8 weeks
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