SWOT analysis of Fair & Lovely analyses the brand by its strengths, weaknesses, opportunities & threats. In Fair & Lovely SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Fair & Lovely to benchmark its business & performance as compared to the competitors. Fair & Lovely is one of the leading brands in the FMCG sector.
The table below lists the Fair & Lovely SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fair & Lovely competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Fair & Lovely Brand Analysis | |
---|---|
Parent Company |
HUL |
Category |
Personal Care – Skin Care |
Sector | |
Tagline/ Slogan |
More than just Fairness, Clear Fairness |
USP |
Power of Beauty / Maximum fairness |
Fair & Lovely STP | |
Segment |
Personal Care – Skin Fairness Cream |
Target Group |
For Women and now a new cream for Men as well |
Positioning |
Beauty cream capable of providing fairness within 8 weeks |
SWOT Analysis of Fair & Lovely | |
Fair & Lovely Strengths |
Below are the Strengths in the SWOT Analysis of Fair & Lovely: 1. Fair & Lovely brand is World's first and largest Fairness cream brand |
Fair & Lovely Weaknesses |
Here are the weaknesses in the Fair & Lovely SWOT Analysis: 1.Categorization of women on the basis of skin color, has led to many issueswith activists and human rights leading to Negative Publicity |
Fair & Lovely Opportunities |
Following are the Opportunities in Fair & Lovely SWOT Analysis: 1. Fair & Lovely Foundation which aims at empowerment of women |
Fair & Lovely Threats |
The threats in the SWOT Analysis of Fair & Lovely are as mentioned: 1. Several competitors in the market |
Fair & Lovely Competition | |
Fair & Lovely Competitors |
Below are the top 3 competitors of Fair & Lovely: 1.Fairever (Cavin Care) |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fair & Lovely. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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