SWOT analysis of Surf Excel analyses the brand by its strengths, weaknesses, opportunities & threats. In Surf Excel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Surf Excel to benchmark its business & performance as compared to the competitors. Surf Excel is one of the leading brands in the FMCG sector.
The table below lists the Surf Excel SWOT (Strengths, Weaknesses, Opportunities, Threats), top Surf Excel competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Surf Excel Brand Analysis | |
---|---|
Parent Company |
HUL |
Category |
Home Care – Detergents |
Sector | |
Tagline/ Slogan |
Dirt is Good; Surf Excel Hai Na |
USP |
Surf Excel offers outstanding stain removal ability on a wide range of stains |
Surf Excel STP | |
Segment |
Home Care – Premium Detergent – Bar, Powder, Matic |
Target Group |
Every Indian Household – for washing purposes |
Positioning |
Surf Excel has constantly upgraded itself over the years, to answer the constantly changing washing needs of the Indian homemaker |
SWOT Analysis of Surf Excel | |
Surf Excel Strengths |
Below are the Strengths in the SWOT Analysis of Surf Excel: 1. Premium Detergent Brand for HUL introduced in 1959 |
Surf Excel Weaknesses |
Here are the weaknesses in the Surf Excel SWOT Analysis: 1. Slightly Higher price prevents it from reaching to the mass of customers |
Surf Excel Opportunities |
Following are the Opportunities in Surf Excel SWOT Analysis: 1. Rapid market growth with further rural penetration |
Surf Excel Threats |
The threats in the SWOT Analysis of Surf Excel are as mentioned: 1. Low profit margins in detergent sector |
Surf Excel Competition | |
Surf Excel Competitors |
Below are the top 3 competitors of Surf Excel: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Surf Excel. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us