Surf Excel is one of the leading brands in the FMCG sector. Surf Excel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Surf Excel:
Premium Detergent Brand for HUL introduced in 1959
Surf Excel quick wash is powered with a path-breaking technology- it reduces water consumption and time taken for rinsing by 50%
Strong distribution network by HUL, which is beneficial for the product
Good brand visibility and advertising with new ad campaigns to keep brand top-of-the-mind
Above are the strengths in the SWOT Analysis of Surf Excel. The strengths of Surf Excel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Surf Excel Weaknesses
Slightly Higher price prevents it from reaching to the mass of customers
Product awareness not high among rural markets
Legal issues due to brand wars
These were the weaknesses in the Surf Excel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Surf Excel offers outstanding stain removal ability on a wide range of stains
Surf Excel STP
Home Care – Premium Detergent – Bar, Powder, Matic
Every Indian Household – for washing purposes
Surf Excel has constantly upgraded itself over the years, to answer the constantly changing washing needs of the Indian homemaker
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