Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Surf Excel analyses the brand by its strengths, weaknesses, opportunities & threats. In Surf Excel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Surf Excel to benchmark its business & performance as compared to the competitors. Surf Excel is one of the leading brands in the FMCG sector.
The table below lists the Surf Excel SWOT (Strengths, Weaknesses, Opportunities, Threats), top Surf Excel competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Surf Excel offers outstanding stain removal ability on a wide range of stains
Surf Excel STP
Home Care – Premium Detergent – Bar, Powder, Matic
Every Indian Household – for washing purposes
Surf Excel has constantly upgraded itself over the years, to answer the constantly changing washing needs of the Indian homemaker
SWOT Analysis of Surf Excel
Surf Excel Strengths
Below are the Strengths in the SWOT Analysis of Surf Excel:
1. Premium Detergent Brand for HUL introduced in 1959 2. Surf Excel quick wash is powered with a path-breaking technology- it reduces water consumption and time taken for rinsing by 50% 3. Strong distribution network by HUL, which is beneficial for the product 4. Good brand visibility and advertising with new ad campaigns to keep brand top-of-the-mind
Surf Excel Weaknesses
Here are the weaknesses in the Surf Excel SWOT Analysis:
1. Slightly Higher price prevents it from reaching to the mass of customers 2. Product awareness not high among rural markets 3. Legal issues due to brand wars
Surf Excel Opportunities
Following are the Opportunities in Surf Excel SWOT Analysis:
1. Rapid market growth with further rural penetration 2. Adapting to changing customer needs & improving life styles
Surf Excel Threats
The threats in the SWOT Analysis of Surf Excel are as mentioned:
1. Low profit margins in detergent sector 2.Threat from existing and new players in the market
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Surf Excel. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute