Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Fem analyses the brand by its strengths, weaknesses, opportunities & threats. In Fem SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Fem to benchmark its business & performance as compared to the competitors. Fem is one of the leading brands in the FMCG sector.
The table below lists the Fem SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fem competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
A bleach which not only hides hair but also improves the skin tone
Women belonging to age group 18-44
Women wanting reasonably priced, established and herbal skin care products with added features
Women who want lightens that lighten hair and improve the skin tone
SWOT Analysis of Fem
Below are the Strengths in the SWOT Analysis of Fem:
1. Established brand name in skincare brands acquired by Dabur 2. Young and dynamic brand, which relates to the changing needs of the global consumer 3. Herbal bleach cream with trust of Ayurvedic ingredients 4. Strong distribution network and good brand visibility 5. Has a product range including Fem Pink Bleach, Fem Blue Bleach,Fem Gold Bleach, Fem Herbal Bleach, oxybleach, Saka Bleach for men, Hair Removing Cream and Liquid Hand Wash
Here are the weaknesses in the Fem SWOT Analysis:
1. Presence ammonia in the mixture is cause of concern for few customers 2. Skin Sensitivity can be an issue for some customers
Following are the Opportunities in Fem SWOT Analysis:
1. Untapped rural market 2. Export potential 3. Innovation by development of R&D
The threats in the SWOT Analysis of Fem are as mentioned:
1. Strong and established competitors 2. Threat from substitutes 3. Low brand loyalty of customers
Below are the top 3 competitors of Fem:
1.Jolen 2.Oxy bleach 3.Olivia
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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