SWOT analysis of Fem analyses the brand by its strengths, weaknesses, opportunities & threats. In Fem SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Fem to benchmark its business & performance as compared to the competitors. Fem is one of the leading brands in the FMCG sector.
The table below lists the Fem SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fem competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Fem Brand Analysis | |
---|---|
Parent Company |
Dabur |
Category |
Personal Care brands- soaps |
Sector | |
Tagline/ Slogan |
Beauty with care; Karo skin se pyaar ; |
USP |
A bleach which not only hides hair but also improves the skin tone |
Fem STP | |
Segment |
Women belonging to age group 18-44 |
Target Group |
Women wanting reasonably priced, established and herbal skin care products with added features |
Positioning |
Women who want lightens that lighten hair and improve the skin tone |
SWOT Analysis of Fem | |
Fem Strengths |
Below are the Strengths in the SWOT Analysis of Fem: 1. Established brand name in skincare brands acquired by Dabur |
Fem Weaknesses |
Here are the weaknesses in the Fem SWOT Analysis: 1. Presence ammonia in the mixture is cause of concern for few customers |
Fem Opportunities |
Following are the Opportunities in Fem SWOT Analysis: 1. Untapped rural market |
Fem Threats |
The threats in the SWOT Analysis of Fem are as mentioned: 1. Strong and established competitors |
Fem Competition | |
Fem Competitors |
Below are the top 3 competitors of Fem: 1.Jolen |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fem. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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