Fem is one of the leading brands in the FMCG sector. Fem SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fem:
Established brand name in skincare brands acquired by Dabur
Young and dynamic brand, which relates to the changing needs of the global consumer
Herbal bleach cream with trust of Ayurvedic ingredients
Strong distribution network and good brand visibility
Has a product range including Fem Pink Bleach, Fem Blue Bleach,Fem Gold Bleach, Fem Herbal Bleach, oxybleach, Saka Bleach for men, Hair Removing Cream and Liquid Hand Wash
Above are the strengths in the SWOT Analysis of Fem. The strengths of Fem looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Presence ammonia in the mixture is cause of concern for few customers
Skin Sensitivity can be an issue for some customers
These were the weaknesses in the Fem SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Untapped rural market
Innovation by development of R&D
Above we covered the opportunities in Fem SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Strong and established competitors
Threat from substitutes
Low brand loyalty of customers
The threats in the SWOT Analysis of Fem are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Fem SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
A bleach which not only hides hair but also improves the skin tone
Women belonging to age group 18-44
Women wanting reasonably priced, established and herbal skin care products with added features
Women who want lightens that lighten hair and improve the skin tone
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