Fem SWOT Analysis
Fem is one of the leading brands in the FMCG sector. Fem SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fem:
Quick Glance:
Fem Strengths
- Established brand name in skincare brands acquired by Dabur
- Young and dynamic brand, which relates to the changing needs of the global consumer
- Herbal bleach cream with trust of Ayurvedic ingredients
- Strong distribution network and good brand visibility
- Has a product range including Fem Pink Bleach, Fem Blue Bleach,Fem Gold Bleach, Fem Herbal Bleach, oxybleach, Saka Bleach for men, Hair Removing Cream and Liquid Hand Wash
Above are the strengths in the SWOT Analysis of Fem. The strengths of Fem looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fem Weaknesses
- Presence ammonia in the mixture is cause of concern for few customers
- Skin Sensitivity can be an issue for some customers
These were the weaknesses in the Fem SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fem Opportunities
- Untapped rural market
- Export potential
- Innovation by development of R&D
Above we covered the opportunities in Fem SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fem Threats
- Strong and established competitors
- Threat from substitutes
- Low brand loyalty of customers
The threats in the SWOT Analysis of Fem are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Fem SWOT analysis.
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About Fem
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Fem Overview | |
|---|---|
| Parent Company |
Dabur |
| Category |
Personal Care brands- soaps |
| Sector | |
| Tagline/ Slogan |
Beauty with care; Karo skin se pyaar ; |
| USP |
A bleach which not only hides hair but also improves the skin tone |
| Fem STP | |
| Segmentation |
Women belonging to age group 18-44 |
| Target Market |
Women wanting reasonably priced, established and herbal skin care products with added features |
| Positioning |
Women who want lightens that lighten hair and improve the skin tone |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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