Fem SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Fem SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Fem, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fem to benchmark its business & performance as compared to the competitors, and make strategic improvements. Fem is one of the leading brands in the FMCG sector.

The article below lists the Fem SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Fem SWOT Analysis:

SWOT Analysis of Fem

For Fem, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Fem Strengths

The strengths of Fem looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Fem :

1. Established brand name in skincare brands acquired by Dabur
2.  Young and dynamic brand, which relates to the changing needs of the global consumer
3. Herbal bleach cream with trust of Ayurvedic ingredients
4. Strong distribution network and good brand visibility
5. Has a product range including Fem Pink Bleach, Fem Blue Bleach,Fem Gold Bleach, Fem Herbal Bleach, oxybleach, Saka Bleach for men, Hair Removing Cream and Liquid Hand Wash

Fem Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Fem SWOT Analysis:

1. Presence ammonia in the mixture is cause of concern for few customers
2. Skin Sensitivity can be an issue for some customers

Fem Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Fem SWOT Analysis:

1. Untapped rural market
2. Export potential
3. Innovation by development of R&D

Fem Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Fem are as mentioned:

1. Strong and established competitors
2. Threat from substitutes
3. Low brand loyalty of customers

Fem Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Fem:

2.Oxy bleach

Hence this concludes the Fem SWOT analysis.

Continue reading more about the brand/company.

About Fem

Fem Overview
Parent Company



Personal Care brands- soaps



Tagline/ Slogan

Beauty with care; Karo skin se pyaar ;


A bleach which not only hides hair but also improves the skin tone


Women belonging to age group 18-44

Target Market

Women wanting reasonably priced, established and herbal skin care products with added features


Women who want lightens that lighten hair and improve the skin tone

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Fem. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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