Church’s Chicken SWOT Analysis

Church’s Chicken is one of the leading brands in the food & beverages sector. Church’s Chicken SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Church’s Chicken:

Church’s Chicken Strengths

1. Strong brand recall - Church's became the second-largest chicken restaurant chain in 1989, when it merged with Popeyes Chicken & Biscuits
2. Widespread Presence - Church's Chicken owns and franchises more than 1,500+ fast food chicken restaurants in approx 25+ countries
3. The menu for Church's has greatly expanded with newer entree choices emerging constantly
4. Has been in the market for decades – grown through new looks, products, new advertising campaigns
5. Brand Mascot : Churchie the brand's loveable mascot.
6. Multichannel network - It opened kiosks and operations in convenience stores and co-branded with the White Castle hamburger chain in several dozen locations.
7. Promotional activities - Collaboration with Coca-Cola on a promotion called Be Heard, which uses mobile technology to engage and interact with a younger segment of Church’s target audience.

Above are the strengths in the SWOT Analysis of Church’s Chicken. The strengths of Church’s Chicken looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Church’s Chicken Weaknesses

1. The brand is yet to explore opportunities abroad compared to other leading food joints especially in emerging economies
2. Vast franchise network – leading to inconsistencies in offering quality

These were the weaknesses in the Church’s Chicken SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Church’s Chicken Opportunities

1. Introduce a low cal / Healthy range for health conscious customers
2. Expand menu to include Breakfast options
3. Introducing the brand in newer geographies would help increase business

Above we covered the opportunities in Church’s Chicken SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Church’s Chicken Threats

1. Increasing focus of customers towards healthy food
2. Seasonal fluctuations in demand due to bird flu and other such epidemics
3. Several big fried chicken franchise players – making it a highly competitive business segment

The threats in the SWOT Analysis of Church’s Chicken are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Church’s Chicken SWOT analysis.

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About Church’s Chicken

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Church’s Chicken. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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