Church’s Chicken SWOT Analysis
Here is a detailed SWOT analysis of Church’s Chicken covering strengths, weaknesses, opportunities and threats.
Church’s Chicken Strengths
- Strong brand recall - Church's became the second-largest chicken restaurant chain in 1989, when it merged with Popeyes Chicken & Biscuits
- Widespread Presence - Church's Chicken owns and franchises more than 1,500+ fast food chicken restaurants in approx 25+ countries
- The menu for Church's has greatly expanded with newer entree choices emerging constantly
- Has been in the market for decades – grown through new looks, products, new advertising campaigns
- Brand Mascot : Churchie the brand's loveable mascot.
- Multichannel network - It opened kiosks and operations in convenience stores and co-branded with the White Castle hamburger chain in several dozen locations.
- Promotional activities - Collaboration with Coca-Cola on a promotion called Be Heard, which uses mobile technology to engage and interact with a younger segment of Church’s target audience.
Above are the strengths in the SWOT Analysis of Church’s Chicken. The strengths of Church’s Chicken looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Church’s Chicken Weaknesses
- The brand is yet to explore opportunities abroad compared to other leading food joints especially in emerging economies
- Vast franchise network – leading to inconsistencies in offering quality
These were the weaknesses in the Church’s Chicken SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Church’s Chicken Opportunities
- Introduce a low cal / Healthy range for health conscious customers
- Expand menu to include Breakfast options
- Introducing the brand in newer geographies would help increase business
Above we covered the opportunities in Church’s Chicken SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Church’s Chicken Threats
- Increasing focus of customers towards healthy food
- Seasonal fluctuations in demand due to bird flu and other such epidemics
- Several big fried chicken franchise players – making it a highly competitive business segment
The threats in the SWOT Analysis of Church’s Chicken are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Church’s Chicken SWOT analysis.
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About Church’s Chicken
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Church’s Chicken Overview | |
|---|---|
| Parent Company |
Friedman Fleischer & Lowe |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
A whole lot of Chicken Genius, Full Flavor, Full Pockets, Full Life |
| USP |
Specializing in fried chicken |
| Church’s Chicken STP | |
| Segmentation |
People who eat chicken |
| Target Market |
Targets the young, Chicken enthusiast but also appeals to the family consumer. |
| Positioning |
Quick service restaurant specializing in fried chicken |
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