Bob Evans Restaurant SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Bob Evans Restaurant analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bob Evans Restaurant SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bob Evans Restaurant to benchmark its business & performance as compared to the competitors and industry. Bob Evans Restaurant is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bob Evans Restaurant competitors and includes Bob Evans Restaurant target market, segmentation, positioning & Unique Selling Proposition (USP).

Bob Evans Restaurant SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bob Evans Restaurant Brand Analysis
Parent Company

Bob Evans Farms, Inc.




Food & Beverages

Tagline/ Slogan

Discover Farm-Fresh Goodness


High-quality food and excellent hospitality

Bob Evans Restaurant STP
Bob Evans Restaurant Segmentation

People looking for high-quality breakfast, lunch and dinner

Bob Evans Restaurant Target Market

People willing to have a delicious and fresh sausage dishes at a restaurant

Bob Evans Restaurant Positioning

Known for its signature seasonal favorites

Bob Evans Restaurant SWOT Analysis
Bob Evans Restaurant Strengths

Below are the Strengths in the SWOT Analysis of Bob Evans Restaurant:

1.  Diverse menu containing dishes for all age groups
2.  Fresh meat from their own farms
3. 600+ Bob Evans Restaurants in the East North Central, mid-    Atlantic and Southern United States
4. Various Environmental Sustainability Initiatives

5. Over 45,000+ employees are a part of the brand

6. Strong brand name and presence in the US states

Bob Evans Restaurant Weaknesses

Here are the weaknesses in the Bob Evans Restaurant SWOT Analysis:

1. Meat can’t be stored for more days hence irregular margins
2. High calorie food can sometimes turn people off

Bob Evans Restaurant Opportunities

Following are the Opportunities in Bob Evans Restaurant SWOT Analysis:

1. Expand operations in nearby geographical areas

2. More promotions for farm festivals

3. Advertising and marketing exercises can boost business

Bob Evans Restaurant Threats

The threats in the SWOT Analysis of Bob Evans Restaurant are as mentioned:

1. Threat from new entrants and competitors who can provide meal at lower price

2. Strict regulations from Food departments

3. Fluctuating prices of raw material would affect operations

Bob Evans Restaurant Competition

Below are the top 3 Bob Evans Restaurant competitors:

1. Charley's Grilled Subs

2. Perkins Restaurant & Bakery

3. Wendy's

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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