Bob Evans Restaurant SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2366

SWOT Analysis of Bob Evans Restaurant with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bob Evans Restaurant

Parent Company

Bob Evans Farms, Inc.




Food services and processing

Tagline/ Slogan

Discover Farm-Fresh Goodness


High-quality food and excellent hospitality



People looking for high-quality breakfast, lunch and dinner

Target Group

People willing to have a delicious and fresh sausage dishes at a restaurant


Known for its signature seasonal favorites

SWOT Analysis


1.  Diverse menu containing dishes for all age groups
2.  Fresh meat from their own farms
3. 600+ Bob Evans Restaurants in the East North Central, mid-    Atlantic and Southern United States
4. Various Environmental Sustainability Initiatives

5. Over 45,000+ employees are a part of the brand

6. Strong brand name and presence in the US states


1. Meat can’t be stored for more days hence irregular margins
2. High calorie food can sometimes turn people off


1. Expand operations in nearby geographical areas

2. More promotions for farm festivals

3. Advertising and marketing exercises can boost business


1. Threat from new entrants and competitors who can provide meal at lower price

2. Strict regulations from Food departments

3. Fluctuating prices of raw material would affect operations



1. Charley's Grilled Subs

2. Perkins Restaurant & Bakery

3. Wendy's

The table above concludes the Bob Evans Restaurant SWOT analysis along with its marketing and brand parameters.


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