Bob Evans Restaurant SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Bob Evans Restaurant analyses the brand by its strengths, weaknesses, opportunities & threats. In Bob Evans Restaurant SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bob Evans Restaurant to benchmark its business & performance as compared to the competitors. Bob Evans Restaurant is one of the leading brands in the food & beverages sector.

The table below lists the Bob Evans Restaurant SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bob Evans Restaurant competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Bob Evans Restaurant SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bob Evans Restaurant Brand Analysis
Parent Company

Bob Evans Farms, Inc.

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Discover Farm-Fresh Goodness

USP

High-quality food and excellent hospitality

Bob Evans Restaurant STP
Segment

People looking for high-quality breakfast, lunch and dinner

Target Group

People willing to have a delicious and fresh sausage dishes at a restaurant

Positioning

Known for its signature seasonal favorites

SWOT Analysis of Bob Evans Restaurant
Bob Evans Restaurant Strengths

Below are the Strengths in the SWOT Analysis of Bob Evans Restaurant:

1.  Diverse menu containing dishes for all age groups
2.  Fresh meat from their own farms
3. 600+ Bob Evans Restaurants in the East North Central, mid-    Atlantic and Southern United States
4. Various Environmental Sustainability Initiatives

5. Over 45,000+ employees are a part of the brand

6. Strong brand name and presence in the US states

Bob Evans Restaurant Weaknesses

Here are the weaknesses in the Bob Evans Restaurant SWOT Analysis:

1. Meat can’t be stored for more days hence irregular margins
2. High calorie food can sometimes turn people off

Bob Evans Restaurant Opportunities

Following are the Opportunities in Bob Evans Restaurant SWOT Analysis:

1. Expand operations in nearby geographical areas

2. More promotions for farm festivals

3. Advertising and marketing exercises can boost business

Bob Evans Restaurant Threats

The threats in the SWOT Analysis of Bob Evans Restaurant are as mentioned:

1. Threat from new entrants and competitors who can provide meal at lower price

2. Strict regulations from Food departments

3. Fluctuating prices of raw material would affect operations

Bob Evans Restaurant Competition
Bob Evans Restaurant Competitors

Below are the top 3 competitors of Bob Evans Restaurant:

1. Charley's Grilled Subs

2. Perkins Restaurant & Bakery

3. Wendy's


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bob Evans Restaurant. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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