Five Guys SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Five Guys analyses the brand by its strengths, weaknesses, opportunities & threats. In Five Guys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Five Guys to benchmark its business & performance as compared to the competitors. Five Guys is one of the leading brands in the food & beverages sector.

The article below lists the Five Guys SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Five Guys SWOT Analysis:

SWOT Analysis of Five Guys

For Five Guys, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Five Guys Strengths

The strengths of Five Guys looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Five Guys :

1. Five Guys Reputation - The restaurant is a top pick among burger joints in the Washington, D.C. area

2. The company is one of the fastest-growing fast food chain in the United States with over 1000+ locations

3. Provides Value For money, affordable meals
4. full-time seasonal hours of 11 a.m. to 10 p.m., enable targeting late-night snackers

5. Online ordering as well as home delivery services offer convenience to patrons

6. Popularity due to quality, fresh, made-to-order food that sells the restaurant to its customers

Five Guys Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Five Guys SWOT Analysis:

1. Low advertising spend on mainstream media

2. The brand has no global presence and low market share compared to giant players

Five Guys Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Five Guys SWOT Analysis:

1. Innovation in the menu and service offerings

2. Focus on healthy meal options – salads , light burgers etc to adapt to changing lifestyles

3. Geographical expansion to emerging economies to counter saturation in developed economies

Five Guys Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Five Guys are as mentioned:

1. Health concerns arising from bird flu epidemic could adversely affect business
2. Franchise model could lead to dilution of quality standard and consistency in service

3. Increasing competitor activity can affect market share

Five Guys Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Five Guys:

1. McDonalds

2. IN N OUT burgers

3. SmashBurger Master LLC

Hence this concludes the Five Guys SWOT analysis.

Continue reading more about the brand/company.

About Five Guys

Five Guys Overview
Parent Company

Five Guys Holdings




Food & Beverages

Tagline/ Slogan

Always fresh. Never frozen; Famous Burgers and Fries


Burgers & Fries & pure casual, laid-back style

Five Guys STP

Food & beverages restaurants

Target Market

Workers, employees looking for fresh, inexpensive lunch


Simple, fresh food prepared fast and served at affordable prices.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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