Five Guys SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3677

SWOT Analysis of Five Guys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Five Guys

Parent Company

Five Guys Holdings




Food and Beverages

Tagline/ Slogan

Always fresh. Never frozen; Famous Burgers and Fries


Burgers & Fries & pure casual, laid-back style



Food & beverages restaurants

Target Group

Workers, employees looking for fresh, inexpensive lunch


Simple, fresh food prepared fast and served at affordable prices.

SWOT Analysis


1. Five Guys Reputation - The restaurant is a top pick among burger joints in the Washington, D.C. area

2. The company is one of the fastest-growing fast food chain in the United States with over 1000+ locations

3. Provides Value For money, affordable meals
4. full-time seasonal hours of 11 a.m. to 10 p.m., enable targeting late-night snackers

5. Online ordering as well as home delivery services offer convenience to patrons

6. Popularity due to quality, fresh, made-to-order food that sells the restaurant to its customers


1. Low advertising spend on mainstream media

2. The brand has no global presence and low market share compared to giant players


1. Innovation in the menu and service offerings

2. Focus on healthy meal options – salads , light burgers etc to adapt to changing lifestyles

3. Geographical expansion to emerging economies to counter saturation in developed economies


1. Health concerns arising from bird flu epidemic could adversely affect business
2. Franchise model could lead to dilution of quality standard and consistency in service

3. Increasing competitor activity can affect market share



1. McDonalds

2. IN N OUT burgers

3. SmashBurger Master LLC

The table above concludes the Five Guys SWOT analysis along with its marketing and brand parameters.


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