Five Guys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Five Guys analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Five Guys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Five Guys to benchmark its business & performance as compared to the competitors and industry. As of 2020, Five Guys is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Five Guys competitors and includes Five Guys target market, segmentation, positioning & Unique Selling Proposition (USP).

Five Guys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Five Guys Brand Analysis
Parent Company

Five Guys Holdings

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Always fresh. Never frozen; Famous Burgers and Fries

USP

Burgers & Fries & pure casual, laid-back style

Five Guys STP
Five Guys Segmentation

Food & beverages restaurants

Five Guys Target Market

Workers, employees looking for fresh, inexpensive lunch

Five Guys Positioning

Simple, fresh food prepared fast and served at affordable prices.

Five Guys SWOT Analysis
Five Guys Strengths

Below are the Strengths in the SWOT Analysis of Five Guys:

1. Five Guys Reputation - The restaurant is a top pick among burger joints in the Washington, D.C. area

2. The company is one of the fastest-growing fast food chain in the United States with over 1000+ locations

3. Provides Value For money, affordable meals
4. full-time seasonal hours of 11 a.m. to 10 p.m., enable targeting late-night snackers

5. Online ordering as well as home delivery services offer convenience to patrons

6. Popularity due to quality, fresh, made-to-order food that sells the restaurant to its customers

Five Guys Weaknesses

Here are the weaknesses in the Five Guys SWOT Analysis:

1. Low advertising spend on mainstream media

2. The brand has no global presence and low market share compared to giant players

Five Guys Opportunities

Following are the Opportunities in Five Guys SWOT Analysis:

1. Innovation in the menu and service offerings

2. Focus on healthy meal options – salads , light burgers etc to adapt to changing lifestyles

3. Geographical expansion to emerging economies to counter saturation in developed economies

Five Guys Threats

The threats in the SWOT Analysis of Five Guys are as mentioned:

1. Health concerns arising from bird flu epidemic could adversely affect business
2. Franchise model could lead to dilution of quality standard and consistency in service

3. Increasing competitor activity can affect market share

Five Guys Competition
Competitors

Below are the top 3 Five Guys competitors:

1. McDonalds

2. IN N OUT burgers

3. SmashBurger Master LLC


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Five Guys. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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