Jason's Deli SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Jason's Deli analyses the brand by its strengths, weaknesses, opportunities & threats. In Jason's Deli SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jason's Deli to benchmark its business & performance as compared to the competitors. Jason's Deli is one of the leading brands in the food & beverages sector.

The table below lists the Jason's Deli SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jason's Deli competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Jason's Deli SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Jason's Deli Brand Analysis
Parent Company

Deli Management Inc




Food & Beverages

Tagline/ Slogan

We're for all tastes


Key product offerings include traditional sandwiches such as muffalettas and Po'boys

Jason's Deli STP

Food & beverage restaurants

Target Group

Health conscious People who are aware of the food contaminants


fast casual delicatessen restaurant chain

SWOT Analysis of Jason's Deli
Jason's Deli Strengths

Below are the Strengths in the SWOT Analysis of Jason's Deli:

1. Wide Presence - The company currently has approximately 200+ U.S. locations

2. Brand Highly ranked by reputed magazines - Jason's Deli ranked #1 in annual sales in QSR Magazine’s Top Ten list of restaurant groups

3. Differentiates itself from other delis - Focus on health – the company eliminated trans fat , fructose corn syrup and MSG from all its food and introduced gluten free products

4. Employee development programs – “The Fishing School” in order to empower hourly employees to better themselves professionally by becoming managers and leaders

5. Offers customization – focus on choice - allows customers to invent their own sandwich via “build your own” selections

6. Multiple service formats offered - Jason's outposts provide delivery and catering services, as well as online ordering and lately iphone ordering .

Jason's Deli Weaknesses

Here are the weaknesses in the Jason's Deli SWOT Analysis:

1. Limited customer interaction over social media platforms

2. Low popularity among the younger population – need to target this segment in order to stay relevant in the long term

3. Franchise model leads to issues in service quality, staff training etc.

Jason's Deli Opportunities

Following are the Opportunities in Jason's Deli SWOT Analysis:

1. Increase the no. of social media campaigns to rope in the youth customer

2. Encourage WOM marketing through contests and activities requiring customers to pass on the word through Instagram , twitter and other social media platforms

Jason's Deli Threats

The threats in the SWOT Analysis of Jason's Deli are as mentioned:

1. Rising prices of fuel , and food raw materials could lay stress on the low price model

2. Popular deli’s emerging in the market – popular among the youth

3. Increasing costs of operations can lead to lower profits

Jason's Deli Competition
Jason's Deli Competitors

Below are the top 3 competitors of Jason's Deli:

1. Panera Bread Company



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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