Jason's Deli SWOT Analysis

Jason's Deli SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Jason's Deli, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Jason's Deli is one of the leading brands in the food & beverages sector. The article below lists the Jason's Deli SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Jason's Deli Strengths

The strengths of Jason's Deli looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Jason's Deli :

1. Wide Presence - The company currently has approximately 200+ U.S. locations

2. Brand Highly ranked by reputed magazines - Jason's Deli ranked #1 in annual sales in QSR Magazine’s Top Ten list of restaurant groups

3. Differentiates itself from other delis - Focus on health – the company eliminated trans fat , fructose corn syrup and MSG from all its food and introduced gluten free products

4. Employee development programs – “The Fishing School” in order to empower hourly employees to better themselves professionally by becoming managers and leaders

5. Offers customization – focus on choice - allows customers to invent their own sandwich via “build your own” selections

6. Multiple service formats offered - Jason's outposts provide delivery and catering services, as well as online ordering and lately iphone ordering .

Jason's Deli Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Jason's Deli SWOT Analysis:

1. Limited customer interaction over social media platforms

2. Low popularity among the younger population – need to target this segment in order to stay relevant in the long term

3. Franchise model leads to issues in service quality, staff training etc.

Jason's Deli Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Jason's Deli SWOT Analysis:

1. Increase the no. of social media campaigns to rope in the youth customer

2. Encourage WOM marketing through contests and activities requiring customers to pass on the word through Instagram , twitter and other social media platforms

Jason's Deli Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Jason's Deli are as mentioned:

1. Rising prices of fuel , and food raw materials could lay stress on the low price model

2. Popular deli’s emerging in the market – popular among the youth

3. Increasing costs of operations can lead to lower profits

Hence this concludes the Jason's Deli SWOT analysis.

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About Jason's Deli

Jason's Deli Overview
Parent Company	Deli Management Inc
Category	Restaurants
Sector	Food & Beverages
Tagline/ Slogan	We're for all tastes
USP	Key product offerings include traditional sandwiches such as muffalettas and Po'boys
Jason's Deli STP
Segmentation	Food & beverage restaurants
Target Market	Health conscious People who are aware of the food contaminants
Positioning	fast casual delicatessen restaurant chain

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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