Coco's Bakery SWOT Analysis, Competitors & USP

Zensho

Restaurants

Food & Beverages

There is no love sincerer than the love of food

Along with sandwiches and burgers, it offers its own brand of pies

People who like to have fast food regularly

Middle class and Upper class people

Casual dining fast food restaurant offering something extra in the form of pies

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Coco's Bakery. Strengths are:

1. Extension of product line towards pies
2. Presence of an online ordering facility
3. Presence of a ‘Reservation’ facility for enabling parties with more than 10 members
4. ‘Gift Cards’ facility enabling people to gift their loved ones

5. Presence of the brand for decades through 100+ stores

6. Presence of a “Gluten-free” list in the menu

7. Separate menu for kids

Here are the weaknesses in the Coco's Bakery SWOT Analysis:

1. Low points of differentiation in the menu
2. Not enough branding and marketing exercises
3. Operating only in limited areas in the U.S

Following are the Opportunities in Coco's Bakery SWOT Analysis:

1. Scope for expansion is high with respect to menu and locations
2. Focus more on branding towards kids for attracting families
3. Expand beyond North America

The threats in the SWOT Analysis of Coco's Bakery are as mentioned:

1. Stiff competition from competitors offering similar products
2. People moving towards health food products
3. Change in price of raw materials

Below are the top 3 Coco's Bakery competitors:

1. Marie Callender’s
2. Bakers Square

3. Atlanta Bread Company