Published in Food & Beverages category by MBA Skool Team
Coco's Bakery is one of the leading brands in the food & beverages sector. Coco's Bakery SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Coco's Bakery:
Presence of a ‘Reservation’ facility for enabling parties with more than 10 members
‘Gift Cards’ facility enabling people to gift their loved ones
Presence of the brand for decades through 100+ stores
Presence of a “Gluten-free” list in the menu
Separate menu for kids
Above are the strengths in the SWOT Analysis of Coco's Bakery. The strengths of Coco's Bakery looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Coco's Bakery Weaknesses
Low points of differentiation in the menu
Not enough branding and marketing exercises
Operating only in limited areas in the U.S
These were the weaknesses in the Coco's Bakery SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Coco's Bakery Opportunities
Scope for expansion is high with respect to menu and locations
Focus more on branding towards kids for attracting families
Expand beyond North America
Above we covered the opportunities in Coco's Bakery SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Coco's Bakery Threats
Stiff competition from competitors offering similar products
People moving towards health food products
Change in price of raw materials
The threats in the SWOT Analysis of Coco's Bakery are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Coco's Bakery SWOT analysis.
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About Coco's Bakery
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Along with sandwiches and burgers, it offers its own brand of pies
Coco's Bakery STP
People who like to have fast food regularly
Middle class and Upper class people
Casual dining fast food restaurant offering something extra in the form of pies
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