Coco's Bakery SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2505

SWOT Analysis of Coco's Bakery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Coco's Bakery

Parent Company





Food & Beverages

Tagline/ Slogan

There is no love sincerer than the love of food


Along with sandwiches and burgers, it offers its own brand of pies

Coco's Bakery STP


People who like to have fast food regularly

Target Group

Middle class and Upper class people


Casual dining fast food restaurant offering something extra in the form of pies

Coco's Bakery SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Coco's Bakery :

1. Extension of product line towards pies
2. Presence of an online ordering facility
3. Presence of a ‘Reservation’ facility for enabling parties with more than 10 members
4. ‘Gift Cards’ facility enabling people to gift their loved ones

5. Presence of the brand for decades through 100+ stores

6. Presence of a “Gluten-free” list in the menu

7. Separate menu for kids


1. Low points of differentiation in the menu
2. Not enough branding and marketing exercises
3. Operating only in limited areas in the U.S


1. Scope for expansion is high with respect to menu and locations
2. Focus more on branding towards kids for attracting families
3. Expand beyond North America


1. Stiff competition from competitors offering similar products
2. People moving towards health food products
3. Change in price of raw materials

Coco's Bakery Competition


Below are the 3 main Coco's Bakery competitors :

1. Marie Callender’s
2. Bakers Square

3. Atlanta Bread Company

The brandguide table above concludes the Coco's Bakery SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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