Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Coco's Bakery analyses the brand by its strengths, weaknesses, opportunities & threats. In Coco's Bakery SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Coco's Bakery to benchmark its business & performance as compared to the competitors. Coco's Bakery is one of the leading brands in the food & beverages sector.
The table below lists the Coco's Bakery SWOT (Strengths, Weaknesses, Opportunities, Threats), top Coco's Bakery competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Along with sandwiches and burgers, it offers its own brand of pies
Coco's Bakery STP
People who like to have fast food regularly
Middle class and Upper class people
Casual dining fast food restaurant offering something extra in the form of pies
SWOT Analysis of Coco's Bakery
Coco's Bakery Strengths
Below are the Strengths in the SWOT Analysis of Coco's Bakery:
1. Extension of product line towards pies 2. Presence of an online ordering facility 3. Presence of a ‘Reservation’ facility for enabling parties with more than 10 members 4. ‘Gift Cards’ facility enabling people to gift their loved ones
5. Presence of the brand for decades through 100+ stores
6. Presence of a “Gluten-free” list in the menu
7. Separate menu for kids
Coco's Bakery Weaknesses
Here are the weaknesses in the Coco's Bakery SWOT Analysis:
1. Low points of differentiation in the menu 2. Not enough branding and marketing exercises 3. Operating only in limited areas in the U.S
Coco's Bakery Opportunities
Following are the Opportunities in Coco's Bakery SWOT Analysis:
1. Scope for expansion is high with respect to menu and locations 2. Focus more on branding towards kids for attracting families 3. Expand beyond North America
Coco's Bakery Threats
The threats in the SWOT Analysis of Coco's Bakery are as mentioned:
1. Stiff competition from competitors offering similar products 2. People moving towards health food products 3. Change in price of raw materials
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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