Coco's Bakery SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Coco's Bakery analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Coco's Bakery SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Coco's Bakery to benchmark its business & performance as compared to the competitors and industry. As of 2020, Coco's Bakery is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Coco's Bakery competitors and includes Coco's Bakery target market, segmentation, positioning & Unique Selling Proposition (USP).

Coco's Bakery SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Coco's Bakery Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

There is no love sincerer than the love of food


Along with sandwiches and burgers, it offers its own brand of pies

Coco's Bakery STP
Coco's Bakery Segmentation

People who like to have fast food regularly

Coco's Bakery Target Market

Middle class and Upper class people

Coco's Bakery Positioning

Casual dining fast food restaurant offering something extra in the form of pies

Coco's Bakery SWOT Analysis
Coco's Bakery Strengths

Below are the Strengths in the SWOT Analysis of Coco's Bakery:

1. Extension of product line towards pies
2. Presence of an online ordering facility
3. Presence of a ‘Reservation’ facility for enabling parties with more than 10 members
4. ‘Gift Cards’ facility enabling people to gift their loved ones

5. Presence of the brand for decades through 100+ stores

6. Presence of a “Gluten-free” list in the menu

7. Separate menu for kids

Coco's Bakery Weaknesses

Here are the weaknesses in the Coco's Bakery SWOT Analysis:

1. Low points of differentiation in the menu
2. Not enough branding and marketing exercises
3. Operating only in limited areas in the U.S

Coco's Bakery Opportunities

Following are the Opportunities in Coco's Bakery SWOT Analysis:

1. Scope for expansion is high with respect to menu and locations
2. Focus more on branding towards kids for attracting families
3. Expand beyond North America

Coco's Bakery Threats

The threats in the SWOT Analysis of Coco's Bakery are as mentioned:

1. Stiff competition from competitors offering similar products
2. People moving towards health food products
3. Change in price of raw materials

Coco's Bakery Competition

Below are the top 3 Coco's Bakery competitors:

1. Marie Callender’s
2. Bakers Square

3. Atlanta Bread Company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Coco's Bakery. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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