Coco's Bakery SWOT Analysis, USP & Competitors

Coco's Bakery

Parent Company

Zensho

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

There is no love sincerer than the love of food

USP

Along with sandwiches and burgers, it offers its own brand of pies

Coco's Bakery STP

Segment

People who like to have fast food regularly

Target Group

Middle class and Upper class people

Positioning

Casual dining fast food restaurant offering something extra in the form of pies

Coco's Bakery SWOT Analysis

Strengths

1. Extension of product line towards pies
2. Presence of an online ordering facility
3. Presence of a ‘Reservation’ facility for enabling parties with more than 10 members
4. ‘Gift Cards’ facility enabling people to gift their loved ones

5. Presence of the brand for decades through 100+ stores

6. Presence of a “Gluten-free” list in the menu

7. Separate menu for kids

Weaknesses

1. Low points of differentiation in the menu
2. Not enough branding and marketing exercises
3. Operating only in limited areas in the U.S

Opportunities

1. Scope for expansion is high with respect to menu and locations
2. Focus more on branding towards kids for attracting families
3. Expand beyond North America

Threats

1. Stiff competition from competitors offering similar products
2. People moving towards health food products
3. Change in price of raw materials

Coco's Bakery Competition

Competitors

1. Marie Callender’s
2. Bakers Square

3. Atlanta Bread Company