SWOT Analysis of Coco's Bakery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Coco's Bakery |
|
Parent Company |
Zensho |
Category |
Restaurants |
Sector |
|
Tagline/ Slogan |
There is no love sincerer than the love of food |
USP |
Along with sandwiches and burgers, it offers its own brand of pies |
Coco's Bakery STP |
|
Segment |
People who like to have fast food regularly |
Target Group |
Middle class and Upper class people |
Positioning |
Casual dining fast food restaurant offering something extra in the form of pies |
Coco's Bakery SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Coco's Bakery : 1. Extension of product line towards pies 5. Presence of the brand for decades through 100+ stores 6. Presence of a “Gluten-free” list in the menu 7. Separate menu for kids |
Weaknesses |
1. Low points of differentiation in the menu |
Opportunities |
1. Scope for expansion is high with respect to menu and locations |
Threats |
1. Stiff competition from competitors offering similar products |
Coco's Bakery Competition |
|
Competitors |
Below are the 3 main Coco's Bakery competitors : |
The brandguide table above concludes the Coco's Bakery SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Coco's Bakery. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!