Firehouse Subs SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Firehouse Subs analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Firehouse Subs SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Firehouse Subs to benchmark its business & performance as compared to the competitors and industry. As of 2020, Firehouse Subs is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Firehouse Subs competitors and includes Firehouse Subs target market, segmentation, positioning & Unique Selling Proposition (USP).

Firehouse Subs SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Firehouse Subs Brand Analysis
Parent Company

Firehouse Restaurant Group Inc.

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Founded by Firemen

USP

Steamed Cheese and meat providing a unique rich flavour

Firehouse Subs STP
Firehouse Subs Segmentation

People with high appetite and value conscious people

Firehouse Subs Target Market

Middle and upper class urban families

Firehouse Subs Positioning

Casual restaurant providing hot subs

Firehouse Subs SWOT Analysis
Firehouse Subs Strengths

Below are the Strengths in the SWOT Analysis of Firehouse Subs:

1. Unique recipe added along with steamed cheese and meat
2. Online ordering facility available
3. Presence in more than 800 locations
4. Having a different menu for kids and funds local firefighters

5. Additional Nutrition menu to attract health-conscious people

6. Having a ‘Firehouse Subs Public Safety Foundation’ for promoting public safety

7. The brand has been recognized by many awards and prizes

Firehouse Subs Weaknesses

Here are the weaknesses in the Firehouse Subs SWOT Analysis:

1. The brand has very limited international presence
2. Limited customer-centric programs available

Firehouse Subs Opportunities

Following are the Opportunities in Firehouse Subs SWOT Analysis:

1. Inclusion of customer-centric programs life ‘Gift cards’ and ‘Happy Hours’
2. Adding more variety in the subs/sandwiches menu
3. Inclusion of desserts in the menu

Firehouse Subs Threats

The threats in the SWOT Analysis of Firehouse Subs are as mentioned:

1. Well-established players like Subway dominating the market
2. People moving away from fast foods and looking for more variety
3. Increase in variety of fast food offered by similar players

Firehouse Subs Competition
Competitors

Below are the top 5 Firehouse Subs competitors:

1. Subway
2. Jimmy John’s
3. Jersey Mike’s
4. Jason’s Deli

5. McAlister’s Deli


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Firehouse Subs. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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