Firehouse Subs SWOT Analysis, Competitors & USP

Firehouse Subs SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Firehouse Subs, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Firehouse Subs to benchmark its business & performance as compared to the competitors, and make strategic improvements. Firehouse Subs is one of the leading brands in the food & beverages sector.

The article below lists the Firehouse Subs SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Firehouse Subs SWOT Analysis:

SWOT Analysis of Firehouse Subs

For Firehouse Subs, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Firehouse Subs Strengths

The strengths of Firehouse Subs looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Firehouse Subs :

1. Unique recipe added along with steamed cheese and meat
2. Online ordering facility available
3. Presence in more than 800 locations
4. Having a different menu for kids and funds local firefighters

5. Additional Nutrition menu to attract health-conscious people

6. Having a ‘Firehouse Subs Public Safety Foundation’ for promoting public safety

7. The brand has been recognized by many awards and prizes

Firehouse Subs Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Firehouse Subs SWOT Analysis:

1. The brand has very limited international presence
2. Limited customer-centric programs available

Firehouse Subs Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Firehouse Subs SWOT Analysis:

1. Inclusion of customer-centric programs life ‘Gift cards’ and ‘Happy Hours’
2. Adding more variety in the subs/sandwiches menu
3. Inclusion of desserts in the menu

Firehouse Subs Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Firehouse Subs are as mentioned:

1. Well-established players like Subway dominating the market
2. People moving away from fast foods and looking for more variety
3. Increase in variety of fast food offered by similar players

Firehouse Subs Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Firehouse Subs:

1. Subway
2. Jimmy John’s
3. Jersey Mike’s
4. Jason’s Deli

5. McAlister’s Deli

Hence this concludes the Firehouse Subs SWOT analysis.

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About Firehouse Subs

Firehouse Subs Overview
Parent Company	Firehouse Restaurant Group Inc.
Category	Restaurants
Sector	Food & Beverages
Tagline/ Slogan	Founded by Firemen
USP	Steamed Cheese and meat providing a unique rich flavour
Firehouse Subs STP
Segmentation	People with high appetite and value conscious people
Target Market	Middle and upper class urban families
Positioning	Casual restaurant providing hot subs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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