Firehouse Subs SWOT Analysis, Competitors & USP
SWOT analysis of Firehouse Subs analyses the brand by its strengths, weaknesses, opportunities & threats. In Firehouse Subs SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Firehouse Subs to benchmark its business & performance as compared to the competitors. Firehouse Subs is one of the leading brands in the food & beverages sector.
The table below lists the Firehouse Subs SWOT (Strengths, Weaknesses, Opportunities, Threats), top Firehouse Subs competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Firehouse Subs Brand Analysis | |
|---|---|
| Parent Company |
Firehouse Restaurant Group Inc. |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
Founded by Firemen |
| USP |
Steamed Cheese and meat providing a unique rich flavour |
| Firehouse Subs STP | |
| Segment |
People with high appetite and value conscious people |
| Target Group |
Middle and upper class urban families |
| Positioning |
Casual restaurant providing hot subs |
| SWOT Analysis of Firehouse Subs | |
| Firehouse Subs Strengths |
Below are the Strengths in the SWOT Analysis of Firehouse Subs: 1. Unique recipe added along with steamed cheese and meat 5. Additional Nutrition menu to attract health-conscious people 6. Having a ‘Firehouse Subs Public Safety Foundation’ for promoting public safety 7. The brand has been recognized by many awards and prizes |
| Firehouse Subs Weaknesses |
Here are the weaknesses in the Firehouse Subs SWOT Analysis: 1. The brand has very limited international presence |
| Firehouse Subs Opportunities |
Following are the Opportunities in Firehouse Subs SWOT Analysis: 1. Inclusion of customer-centric programs life ‘Gift cards’ and ‘Happy Hours’ |
| Firehouse Subs Threats |
The threats in the SWOT Analysis of Firehouse Subs are as mentioned: 1. Well-established players like Subway dominating the market |
| Firehouse Subs Competition | |
| Firehouse Subs Competitors |
Below are the top 5 competitors of Firehouse Subs: 1. Subway 5. McAlister’s Deli |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Firehouse Subs. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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