Published in Food & Beverages category by MBA Skool Team
Firehouse Subs is one of the leading brands in the food & beverages sector. Firehouse Subs SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Firehouse Subs:
Unique recipe added along with steamed cheese and meat
Online ordering facility available
Presence in more than 800 locations
Having a different menu for kids and funds local firefighters
Additional Nutrition menu to attract health-conscious people
Having a ‘Firehouse Subs Public Safety Foundation’ for promoting public safety
The brand has been recognized by many awards and prizes
Above are the strengths in the SWOT Analysis of Firehouse Subs. The strengths of Firehouse Subs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Firehouse Subs Weaknesses
The brand has very limited international presence
Limited customer-centric programs available
These were the weaknesses in the Firehouse Subs SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Firehouse Subs Opportunities
Inclusion of customer-centric programs life ‘Gift cards’ and ‘Happy Hours’
Adding more variety in the subs/sandwiches menu
Inclusion of desserts in the menu
Above we covered the opportunities in Firehouse Subs SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Firehouse Subs Threats
Well-established players like Subway dominating the market
People moving away from fast foods and looking for more variety
Increase in variety of fast food offered by similar players
The threats in the SWOT Analysis of Firehouse Subs are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Steamed Cheese and meat providing a unique rich flavour
Firehouse Subs STP
People with high appetite and value conscious people
Middle and upper class urban families
Casual restaurant providing hot subs
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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