Wingstop SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5520

SWOT analysis of Wingstop analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wingstop SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wingstop to benchmark its business & performance as compared to the competitors and industry. Wingstop is one of the leading brands in the food & beverages sector. The table below also lists the top Wingstop competitors and elaborates Wingstop market segmentation, target group, positioning & Unique Selling Proposition (USP).

Wingstop SWOT, Competitors, Marketing STP & Brand analysis Table
Wingstop Brand Analysis
Parent Company

Roark Capital Group




Food & Beverages

Tagline/ Slogan

The Wing Experts


Buffalo-style chicken wings

Wingstop STP

Food and beverages for Adults with Kids , Yout

Target Group

Working Adults , Students who who have a taste for Chicken – and focus on taste over health


Nostalgic, aviation-themed restaurants

Wingstop SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wingstop. Strengths are:

1. Offer a variety of house-made sides including Wingstop’s award winning hand-cut seasoned fries.

2. Focussed positioning - original concept that our fresh, made-to-order wings and chicken remain the only center of the plate item on the menu.

3. Diverse customer base - menu attractive to the vast majority of consumers. proprietary sauces and seasonings – offer a variety of flavor selections for a single entrée buffalo style wings

4. Widespread geographical presence -more than 660 restaurants open across the United States, Mexico, Russia, Singapore, the Philippines and Indonesia, with locations coming soon to the United Arab Emirates.

5. Differentiated from competition through  proprietary recipes and superior customer service offerings

6. some locations offer some of the highest sales per square foot in the industry

7. Majority carryout business  -requires less space per location – lower costs

8. A chain with  650 restaurants either open or in development


Here are the weaknesses in the Wingstop SWOT Analysis:

1. Limited Advertising Spend and lacks a well developed marketing strategy

2. Not much focus on promotional activities to keep customers engaged


Following are the Opportunities in Wingstop SWOT Analysis:

1. Innovation on the menu front to include healthy food options for the weight - watchers

2. Tie-ups with big players and expanding to newer geographies can boost brand presence

3. More spend on advertising and online marketing to enhance brand image


The threats in the SWOT Analysis of Wingstop are as mentioned:

1. Franchise model – makes it difficult to implement strict quality control and standardization practices

2. The company has to bare the increasing operational costs

3. Higher competitor activity can also reduce the market share

Wingstop Competition

Below are the top 3 Wingstop competitors:

1. Buffalo Wild Wings

2. Bojangles' Restaurants, Inc.

3. Zaxby's Franchising, Inc.

The brandguide table above concludes the Wingstop SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wingstop. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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