Coke Zero SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Coke Zero analyses the brand by its strengths, weaknesses, opportunities & threats. In Coke Zero SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Coke Zero to benchmark its business & performance as compared to the competitors. Coke Zero is one of the leading brands in the food & beverages sector.

The article below lists the Coke Zero SWOT (Strengths, Weaknesses, Opportunities, Threats), top Coke Zero competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Coke Zero

Coke Zero Overview
Parent Company

Coca Cola

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

YOU DON'T KNOW ZERO'TIL YOU'VE TRIED IT;Great Coke Taste, with Zero sugar

USP

Coca Cola with no Sugar

Coke Zero STP
Segmentation

For all people seeking a soft drink for regular occasions, parties

Target Market

All age groups Lower, middle and upper class health conscious people

Positioning

Same Classic Coke and taste but no sugar added. Different than Diet Coke though.

SWOT Analysis of Coke Zero

For Coke Zero, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Coke Zero SWOT Analysis:

Coke Zero Strengths

The strengths of Coke Zero looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Coke Zero :

1.Same Coca Coa taste whih is popular worldwide

2.No Sugar added(claimed) so preferred by health conscious people.

3.Excellent packaging

4.Tie-ups with health brands like Subway etc for health combos

5.Availability at par with Classic coke and Diet Coke

6.Backing of Coca Cola Brand

7.Helps Coca Cola break their 'bad for health due to sugar' perception.

Coke Zero Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Coke Zero SWOT Analysis:

1.being a soft drink still if not preferred by lot of people as Sugar is not the only reason claimed by Health Conscious people.


Coke Zero Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Coke Zero SWOT Analysis:

1.Partnership with more Health based combos

2.More health based advertising to get the idea across


Coke Zero Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Coke Zero are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from fruit juices

3.Other home based drinks like Lime water, Buttermilk, Coconut water etc

Coke Zero Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Coke Zero:

1. Diet Pepsi

2. Pepsi Max

3. Diet Coke(Internal Competition)

4 Juice Brands


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Coke Zero. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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