Coke Zero SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Coke Zero analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Coke Zero SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Coke Zero to benchmark its business & performance as compared to the competitors and industry. As of 2020, Coke Zero is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Coke Zero competitors and includes Coke Zero target market, segmentation, positioning & Unique Selling Proposition (USP).

Coke Zero SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Coke Zero Brand Analysis
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

YOU DON'T KNOW ZERO'TIL YOU'VE TRIED IT;Great Coke Taste, with Zero sugar


Coca Cola with no Sugar

Coke Zero STP
Coke Zero Segmentation

For all people seeking a soft drink for regular occasions, parties

Coke Zero Target Market

All age groups Lower, middle and upper class health conscious people

Coke Zero Positioning

Same Classic Coke and taste but no sugar added. Different than Diet Coke though.

Coke Zero SWOT Analysis
Coke Zero Strengths

Below are the Strengths in the SWOT Analysis of Coke Zero:

1.Same Coca Coa taste whih is popular worldwide

2.No Sugar added(claimed) so preferred by health conscious people.

3.Excellent packaging

4.Tie-ups with health brands like Subway etc for health combos

5.Availability at par with Classic coke and Diet Coke

6.Backing of Coca Cola Brand

7.Helps Coca Cola break their 'bad for health due to sugar' perception.

Coke Zero Weaknesses

Here are the weaknesses in the Coke Zero SWOT Analysis:

1.being a soft drink still if not preferred by lot of people as Sugar is not the only reason claimed by Health Conscious people.

Coke Zero Opportunities

Following are the Opportunities in Coke Zero SWOT Analysis:

1.Partnership with more Health based combos

2.More health based advertising to get the idea across

Coke Zero Threats

The threats in the SWOT Analysis of Coke Zero are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from fruit juices

3.Other home based drinks like Lime water, Buttermilk, Coconut water etc

Coke Zero Competition

Below are the top 3 Coke Zero competitors:

1. Diet Pepsi

2. Pepsi Max

3. Diet Coke(Internal Competition)

4 Juice Brands

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Coke Zero. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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