Coke Zero SWOT Analysis
Coke Zero is one of the leading brands in the food & beverages sector. Coke Zero SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Coke Zero:
Quick Glance:
Coke Zero Strengths
- Same Coca Coa taste whih is popular worldwide
- No Sugar added(claimed) so preferred by health conscious people.
- Excellent packaging
- Tie-ups with health brands like Subway etc for health combos
- Availability at par with Classic coke and Diet Coke
- Backing of Coca Cola Brand
- Helps Coca Cola break their 'bad for health due to sugar' perception.
Above are the strengths in the SWOT Analysis of Coke Zero. The strengths of Coke Zero looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Coke Zero Weaknesses
- being a soft drink still if not preferred by lot of people as Sugar is not the only reason claimed by Health Conscious people.
These were the weaknesses in the Coke Zero SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Coke Zero Opportunities
- Partnership with more Health based combos
- More health based advertising to get the idea across
Above we covered the opportunities in Coke Zero SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Coke Zero Threats
- Threat from other aerated drinks competitors
- Threat from fruit juices
- Other home based drinks like Lime water, Buttermilk, Coconut water etc
The threats in the SWOT Analysis of Coke Zero are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
- Diet Pepsi SWOT Analysis
- 3. Diet Coke(Internal Competition)
- 4 Juice Brands
Hence this concludes the Coke Zero SWOT analysis.
Continue reading more about the brand/company.
About Coke Zero
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Coke Zero Overview | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
YOU DON'T KNOW ZERO'TIL YOU'VE TRIED IT;Great Coke Taste, with Zero sugar |
| USP |
Coca Cola with no Sugar |
| Coke Zero STP | |
| Segmentation |
For all people seeking a soft drink for regular occasions, parties |
| Target Market |
All age groups Lower, middle and upper class health conscious people |
| Positioning |
Same Classic Coke and taste but no sugar added. Different than Diet Coke though. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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