Published in Food & Beverages category by MBA Skool Team
Coke Zero is one of the leading brands in the food & beverages sector. Coke Zero SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Coke Zero:
No Sugar added(claimed) so preferred by health conscious people.
Tie-ups with health brands like Subway etc for health combos
Availability at par with Classic coke and Diet Coke
Backing of Coca Cola Brand
Helps Coca Cola break their 'bad for health due to sugar' perception.
Above are the strengths in the SWOT Analysis of Coke Zero. The strengths of Coke Zero looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Coke Zero Weaknesses
being a soft drink still if not preferred by lot of people as Sugar is not the only reason claimed by Health Conscious people.
These were the weaknesses in the Coke Zero SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Coke Zero Opportunities
Partnership with more Health based combos
More health based advertising to get the idea across
Above we covered the opportunities in Coke Zero SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Coke Zero Threats
Threat from other aerated drinks competitors
Threat from fruit juices
Other home based drinks like Lime water, Buttermilk, Coconut water etc
The threats in the SWOT Analysis of Coke Zero are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
YOU DON'T KNOW ZERO'TIL YOU'VE TRIED IT;Great Coke Taste, with Zero sugar
Coca Cola with no Sugar
Coke Zero STP
For all people seeking a soft drink for regular occasions, parties
All age groups Lower, middle and upper class health conscious people
Same Classic Coke and taste but no sugar added. Different than Diet Coke though.
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