SWOT analysis of Schweppes analyses the brand by its strengths, weaknesses, opportunities & threats. In Schweppes SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Schweppes to benchmark its business & performance as compared to the competitors. Schweppes is one of the leading brands in the food & beverages sector.
The table below lists the Schweppes SWOT (Strengths, Weaknesses, Opportunities, Threats), top Schweppes competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Schweppes Brand Analysis | |
---|---|
Parent Company |
Dr. Pepper Snapple (DPS) Group |
Category |
Beverage |
Sector | |
Tagline/ Slogan |
Schhh...You know who(1960s), |
USP |
Manufactured the oldest soft drink (Tonic Water) in the world |
Schweppes STP | |
Segment |
Soda loving people |
Target Group |
Bartenders, individual consumers primarily in the age group of 12-35 years |
Positioning |
Premium product |
SWOT Analysis of Schweppes | |
Schweppes Strengths |
Below are the Strengths in the SWOT Analysis of Schweppes: 1. With a strong growth in volume, it is the company’s second biggest volume driven brand 8. Strong advertising and marketing makes it a top of the mind brand |
Schweppes Weaknesses |
Here are the weaknesses in the Schweppes SWOT Analysis: 1. Not easily available in many major markets like India, China, Africa etc. |
Schweppes Opportunities |
Following are the Opportunities in Schweppes SWOT Analysis: 1. Emerging economies like India, China etc. 3. More advertising and marketing to increase brand awareness |
Schweppes Threats |
The threats in the SWOT Analysis of Schweppes are as mentioned: 1. Intense competition 3. Fluctuating economic conditions |
Schweppes Competition | |
Schweppes Competitors |
Below are the top 3 competitors of Schweppes: 1.Coca-Cola 2.Pepsi 3.Polar beverages |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Schweppes. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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