Schweppes SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Schweppes analyses the brand by its strengths, weaknesses, opportunities & threats. In Schweppes SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Schweppes to benchmark its business & performance as compared to the competitors. Schweppes is one of the leading brands in the food & beverages sector.

The table below lists the Schweppes SWOT (Strengths, Weaknesses, Opportunities, Threats), top Schweppes competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Schweppes SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Schweppes Brand Analysis
Parent Company

Dr. Pepper Snapple (DPS) Group

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Schhh...You know who(1960s), 

USP

Manufactured the oldest soft drink (Tonic Water) in the world

Schweppes STP
Segment

Soda loving people

Target Group

Bartenders, individual consumers primarily in the age group of 12-35 years

Positioning

Premium product

SWOT Analysis of Schweppes
Schweppes Strengths

Below are the Strengths in the SWOT Analysis of Schweppes:

1. With a strong growth in volume, it is the company’s second biggest volume driven brand
2. More than 40,000 new fountain valves in North America, the biggest market
3. Among the top ginger ale in the US and Canada
4. Have won many awards like Best Customer Satisfaction among soft drink companies, Department of Transportation’s supplier of the year award, was named in The Civic 50 etc.
5. CSR activities include, having raised $6 million for United Way, DPS’ ACTIONeering program and Action Nation Month encourages employees to contribute 50 hours for any NGO, and various environmental initiatives etc. 
6. Used as a base for many cocktails/mocktails
7. Increase in net sales and net profit

8. Strong advertising and marketing makes it a top of the mind brand

Schweppes Weaknesses

Here are the weaknesses in the Schweppes SWOT Analysis:

1. Not easily available in many major markets like India, China, Africa etc.
2. Only available in limited flavors and has tremendous competition means limited market share

Schweppes Opportunities

Following are the Opportunities in Schweppes SWOT Analysis:

1. Emerging economies like India, China etc.
2. Diversify product portfolio

3. More advertising and marketing to increase brand awareness

Schweppes Threats

The threats in the SWOT Analysis of Schweppes are as mentioned:

1.  Intense competition
2. Foreign exchange risk, interest rate risk, commodity risks etc.

3. Fluctuating economic conditions

Schweppes Competition
Schweppes Competitors

Below are the top 3 competitors of Schweppes:

1.Coca-Cola

2.Pepsi

3.Polar beverages


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Schweppes. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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