Schweppes SWOT Analysis, Competitors & USP

Schweppes SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Schweppes, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Schweppes to benchmark its business & performance as compared to the competitors, and make strategic improvements. Schweppes is one of the leading brands in the food & beverages sector.

The article below lists the Schweppes SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Schweppes SWOT Analysis:

SWOT Analysis of Schweppes

For Schweppes, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Schweppes Strengths

The strengths of Schweppes looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Schweppes :

1. With a strong growth in volume, it is the company’s second biggest volume driven brand
2. More than 40,000 new fountain valves in North America, the biggest market
3. Among the top ginger ale in the US and Canada
4. Have won many awards like Best Customer Satisfaction among soft drink companies, Department of Transportation’s supplier of the year award, was named in The Civic 50 etc.
5. CSR activities include, having raised $6 million for United Way, DPS’ ACTIONeering program and Action Nation Month encourages employees to contribute 50 hours for any NGO, and various environmental initiatives etc. 
6. Used as a base for many cocktails/mocktails
7. Increase in net sales and net profit

8. Strong advertising and marketing makes it a top of the mind brand

Schweppes Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Schweppes SWOT Analysis:

1. Not easily available in many major markets like India, China, Africa etc.
2. Only available in limited flavors and has tremendous competition means limited market share

Schweppes Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Schweppes SWOT Analysis:

1. Emerging economies like India, China etc.
2. Diversify product portfolio

3. More advertising and marketing to increase brand awareness

Schweppes Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Schweppes are as mentioned:

1.  Intense competition
2. Foreign exchange risk, interest rate risk, commodity risks etc.

3. Fluctuating economic conditions

Schweppes Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Schweppes:

1.Coca-Cola

2.Pepsi

3.Polar beverages

Hence this concludes the Schweppes SWOT analysis.

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About Schweppes

Schweppes Overview
Parent Company	Dr. Pepper Snapple (DPS) Group
Category	Beverage
Sector	Food & Beverages
Tagline/ Slogan	Schhh...You know who(1960s),
USP	Manufactured the oldest soft drink (Tonic Water) in the world
Schweppes STP
Segmentation	Soda loving people
Target Market	Bartenders, individual consumers primarily in the age group of 12-35 years
Positioning	Premium product

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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