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Barry Callebaut SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: July 12, 2023Read time:

Here is a detailed SWOT analysis of Barry Callebaut covering strengths, weaknesses, opportunities and threats.

Barry Callebaut Strengths

  1. World’s largest manufacturer of chocolates
  2. An employee strength of about 9000 people
  3. Popular gourmet brands like Callebaut, Cacao, Barry, Carma, Luijckx, Van Leer, Van Houten, Caprimo and Bensdrop
  4. Strong customer base of consumer goods manufacturers, restaurants, chefs, bakeries, caterers, retailers, etc.
  5. Consumer products manufactured under the brand names -Sarotti, Jacques and Alprose
  6. Services provided in the field of product development, processing , marketing, etc.
  7. Innovation in product development like tooth-friendly chocolate, probiotic chocolates, chocolates with antioxidants, etc.
  8. Strong R&D
  9. ’Chocolate academies’ around the world for training chefs, artisans, bakers, caterers, etc.
  10. Organisation of numerous culinary competitions
  11. Numerous awards and accolades
  12. Numerous CSR activities in the field of children protection, environment protection, food safety, cocoa plantation support, etc.

Above are the strengths in the SWOT Analysis of Barry Callebaut. The strengths of Barry Callebaut looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Barry Callebaut Weaknesses

  1. The brand has limited brand awareness in the emerging economies which can be huge markets
  2. Strong competitionfrom big industry players means limited market share growth

These were the weaknesses in the Barry Callebaut SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Barry Callebaut Opportunities

  1. To increase its presence in consumer goods markets with in-house confectionery production
  2. Acquisitions of competition
  3. Continue with its research and innovation

Above we covered the opportunities in Barry Callebaut SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Barry Callebaut Threats

  1. Local chocolate manufacturers around the world
  2. Euro zone crisis and the associated problems
  3. Recession
  4. Increase in cost of sugar, cocoa and other raw materials

The threats in the SWOT Analysis of Barry Callebaut are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Barry Callebaut SWOT analysis.

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About Barry Callebaut

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Barry Callebaut Overview
Parent Company

Barry Callebaut


Chocolate Manufacturer


Food & Beverages

Tagline/ Slogan

The world’s leading manufacturer of high quality cocoa and chocolate products


World’s largest manufacturer of premium quality cocoa and chocolate products

Barry Callebaut STP

Manufacturers and artisans looking for premium quality chocolate

Target Market

Consumer goods manufacturers, restaurants, chefs, bakeries, caterers, retailers, etc.


High quality, premium chocolate brand offering variety of products and services as a result of innovation and research

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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