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Boomer Chewing Gum SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: August 19, 2023Read time:

Here is a detailed SWOT analysis of Boomer Chewing Gum covering strengths, weaknesses, opportunities and threats.

Boomer Chewing Gum Strengths

  1. Advertising which has a good recall value
  2. Attractive packaging
  3. Wrigley products have a good quality perception
  4. Good distribution and availability of the product
  5. Strong brand name of the parent company adds value

Above are the strengths in the SWOT Analysis of Boomer Chewing Gum. The strengths of Boomer Chewing Gum looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Boomer Chewing Gum Weaknesses

  1. Advertising has weakened across years
  2. Bubble gum market has a very niche target segment (kids) as compared to chewing gums
  3. Jellies have eaten into the share of chewing gums

These were the weaknesses in the Boomer Chewing Gum SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Boomer Chewing Gum Opportunities

  1. Try more of non-traditional marketing procedures like center fresh
  2. Try introducing a chewing gum (flanking variant).

Above we covered the opportunities in Boomer Chewing Gum SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Boomer Chewing Gum Threats

  1. Too many smaller players coming up with their products
  2. Complementary offers don’t really work as much as they did earlier

The threats in the SWOT Analysis of Boomer Chewing Gum are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Boomer Chewing Gum SWOT analysis.

About Boomer Chewing Gum

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Boomer Chewing Gum Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Boom Boom Boomer


Bubble gum

Boomer Chewing Gum STP

Chewing gum for children

Target Market

Young kids who want to have a flavored chewing experience


A bubble gum which swells like no other

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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