Olive Garden SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5479
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SWOT Analysis of Olive Garden with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Olive Garden

Parent Company

Darden Restaurants

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

We’re all family here

USP

Signature breadsticks, unique dishes

Olive Garden STP

Segment

Italian food

Target Group

High Income families looking for a place to connect

Positioning

A place to connect with family and friends over unique Italian dishes

Olive Garden SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Olive Garden :

1. Original Italian dining experience

2. Biggest Italian restaurant chain

3. Low prices and high quality

4. Darden Restaurants is no.1 casual dining operator

5. The brand has a significant international presence

6. Over 800 restaurants are in the family

Weaknesses

1. Limited to only Italian food

2. Intense competition means limited market share

Opportunities

1. Expansion into new and emerging markets- India and China
2.Greater innovation3.

Threats

1.High competition in mature markets

2.Volatile revenues
3.Entry of international competitors

Olive Garden Competition

Competitors

Below are the 3 main Olive Garden competitors :

1. The Ovalon

2. Scatter’s Restaurant

3. Booty’s restaurant


The brandguide table above concludes the Olive Garden SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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