Olive Garden SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Olive Garden analyses the brand by its strengths, weaknesses, opportunities & threats. In Olive Garden SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Olive Garden to benchmark its business & performance as compared to the competitors. Olive Garden is one of the leading brands in the food & beverages sector.

The article below lists the Olive Garden SWOT (Strengths, Weaknesses, Opportunities, Threats), top Olive Garden competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Olive Garden

Olive Garden Overview
Parent Company

Darden Restaurants

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

We’re all family here

USP

Signature breadsticks, unique dishes

Olive Garden STP
Segmentation

Italian food

Target Market

High Income families looking for a place to connect

Positioning

A place to connect with family and friends over unique Italian dishes

SWOT Analysis of Olive Garden

For Olive Garden, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Olive Garden SWOT Analysis:

Olive Garden Strengths

The strengths of Olive Garden looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Olive Garden :

1. Original Italian dining experience

2. Biggest Italian restaurant chain

3. Low prices and high quality

4. Darden Restaurants is no.1 casual dining operator

5. The brand has a significant international presence

6. Over 800 restaurants are in the family

Olive Garden Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Olive Garden SWOT Analysis:

1. Limited to only Italian food

2. Intense competition means limited market share


Olive Garden Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Olive Garden SWOT Analysis:

1. Expansion into new and emerging markets- India and China
2.Greater innovation3.


Olive Garden Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Olive Garden are as mentioned:

1.High competition in mature markets

2.Volatile revenues
3.Entry of international competitors

Olive Garden Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Olive Garden:

1. The Ovalon

2. Scatter’s Restaurant

3. Booty’s restaurant


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Olive Garden. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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