Olive Garden SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Olive Garden analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Olive Garden SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Olive Garden to benchmark its business & performance as compared to the competitors and industry. As of 2020, Olive Garden is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Olive Garden competitors and includes Olive Garden target market, segmentation, positioning & Unique Selling Proposition (USP).

Olive Garden SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Olive Garden Brand Analysis
Parent Company

Darden Restaurants

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

We’re all family here

USP

Signature breadsticks, unique dishes

Olive Garden STP
Olive Garden Segmentation

Italian food

Olive Garden Target Market

High Income families looking for a place to connect

Olive Garden Positioning

A place to connect with family and friends over unique Italian dishes

Olive Garden SWOT Analysis
Olive Garden Strengths

Below are the Strengths in the SWOT Analysis of Olive Garden:

1. Original Italian dining experience

2. Biggest Italian restaurant chain

3. Low prices and high quality

4. Darden Restaurants is no.1 casual dining operator

5. The brand has a significant international presence

6. Over 800 restaurants are in the family

Olive Garden Weaknesses

Here are the weaknesses in the Olive Garden SWOT Analysis:

1. Limited to only Italian food

2. Intense competition means limited market share

Olive Garden Opportunities

Following are the Opportunities in Olive Garden SWOT Analysis:

1. Expansion into new and emerging markets- India and China
2.Greater innovation3.

Olive Garden Threats

The threats in the SWOT Analysis of Olive Garden are as mentioned:

1.High competition in mature markets

2.Volatile revenues
3.Entry of international competitors

Olive Garden Competition
Competitors

Below are the top 3 Olive Garden competitors:

1. The Ovalon

2. Scatter’s Restaurant

3. Booty’s restaurant


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Olive Garden. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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