Published in Food & Beverages category by MBA Skool Team
Folgers is one of the leading brands in the food & beverages sector. Folgers SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Folgers:
Decades of experience in roasting and manufacturing coffee since 1850
High recall value brand in coffee segment
Successful ad campaigns reinforcing brand position
Market leadership in terms of market share
Robust distribution and retailer network
Strong advertising and marketing through TVCs, print ads
Excellent distribution and availability of the brand
Above are the strengths in the SWOT Analysis of Folgers. The strengths of Folgers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited global presence of the brand
Intense competition means limited brand loyalty
These were the weaknesses in the Folgers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Introduction of ready coffee mixes suitable for traveling
Export opportunities in overseas market
Expansion into other related verticals like ice creams and energy drinks
Above we covered the opportunities in Folgers SWOT Analysis. The opportunities for any brand can include prospects of future growth.
On-the-go coffee shops
Shift of trend from self-brewing coffee to readymade coffee
Price of unroasted coffee beans can fluctuate widely in agri-trading markets
The threats in the SWOT Analysis of Folgers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The coffee which is an integral part of your morning
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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