Folgers SWOT Analysis, Competitors & USP
SWOT analysis of Folgers analyses the brand by its strengths, weaknesses, opportunities & threats. In Folgers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Folgers to benchmark its business & performance as compared to the competitors. Folgers is one of the leading brands in the food & beverages sector.
The table below lists the Folgers SWOT (Strengths, Weaknesses, Opportunities, Threats), top Folgers competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Folgers Brand Analysis | |
|---|---|
| Parent Company |
The J.M. Smucker Company |
| Category |
Coffee - Food and Beverage |
| Sector | |
| Tagline/ Slogan |
The Best Part of Wakin' Up is Folgers in Your Cup |
| USP |
Iconic coffee manufacturer since 1850 |
| Folgers STP | |
| Segment |
Ground coffee, Instant coffee, Ready-to-drink packed coffee |
| Target Group |
Housewives, office-going middle-aged population |
| Positioning |
The coffee which is an integral part of your morning |
| SWOT Analysis of Folgers | |
| Folgers Strengths |
Below are the Strengths in the SWOT Analysis of Folgers: 1. Decades of experience in roasting and manufacturing coffee since 1850 2. High recall value brand in coffee segment 5. Robust distribution and retailer network 6. Strong advertising and marketing through TVCs, print ads 7. Excellent distribution and availability of the brand |
| Folgers Weaknesses |
Here are the weaknesses in the Folgers SWOT Analysis: 1. Limited global presence of the brand 2. Intense competition means limited brand loyalty |
| Folgers Opportunities |
Following are the Opportunities in Folgers SWOT Analysis: 1. Introduction of ready coffee mixes suitable for traveling |
| Folgers Threats |
The threats in the SWOT Analysis of Folgers are as mentioned: 1. On-the-go coffee shops 3. Price of unroasted coffee beans can fluctuate widely in agri-trading markets |
| Folgers Competition | |
| Folgers Competitors |
Below are the top 5 competitors of Folgers: 1. Maxwell House 3. Eight O’Clock Coffee 4. Dunkin’ Donuts 5.Nescafe |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Folgers. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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