SWOT Analysis of Folgers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Folgers |
|
|
Parent Company |
The J.M. Smucker Company |
|
Category |
Coffee - Food and Beverage |
|
Sector |
|
|
Tagline/ Slogan |
The Best Part of Wakin' Up is Folgers in Your Cup |
|
USP |
Iconic coffee manufacturer since 1850 |
|
Folgers STP |
|
|
Segment |
Ground coffee, Instant coffee, Ready-to-drink packed coffee |
|
Target Group |
Housewives, office-going middle-aged population |
|
Positioning |
The coffee which is an integral part of your morning |
|
Folgers SWOT Analysis |
|
|
Strengths |
1. Decades of experience in roasting and manufacturing coffee since 1850 2. High recall value brand in coffee segment 5. Robust distribution and retailer network 6. Strong advertising and marketing through TVCs, print ads 7. Excellent distribution and availability of the brand |
|
Weaknesses |
1. Limited global presence of the brand 2. Intense competition means limited brand loyalty |
|
Opportunities |
1. Introduction of ready coffee mixes suitable for traveling |
|
Threats |
1. On-the-go coffee shops 3. Price of unroasted coffee beans can fluctuate widely in agri-trading markets |
|
Folgers Competition |
|
|
Competitors |
1. Maxwell House 3. Eight O’Clock Coffee 4. Dunkin’ Donuts 5.Nescafe |
The brandguide table above concludes the Folgers SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Folgers. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!
