Denny’s SWOT Analysis
Denny’s SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Denny’s, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Denny’s is one of the leading brands in the food & beverages sector. The article below lists the Denny’s SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Denny’s Strengths
The strengths of Denny’s looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Denny’s :
1. Denny's introduced the still-popular Grand Slam breakfast.
Unlike many other restaurant chains, Denny's does not close on holidays or nights, except where required by law
2. In 1994, Denny's became the largest corporate sponsor of Save the Children, a national charity. It is involved in similar CSR activities.
3. Location of the restaurants make it easily accessible to the customers
4. It operates over 1,700 restaurants across many countries
5. Good consumer engagement programs – like fantastic 4 contests for children ,loyalty programs gift cards
6. Over 60 years of strong brand reputation
Denny’s Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Denny’s SWOT Analysis:
1. Mostly the breakfast items are popular. About half of its business during non-morning hours still comes from breakfast items.
2. Lack of geographical diversification
Denny’s Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Denny’s SWOT Analysis:
1. Better marketing campaigns highlighting wide variety of menu available
2. Opening more outlets
Denny’s Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Denny’s are as mentioned:
1. Increase in number of competitors with similar value proposition
2. Increase in food regulation standards
3 . Seasonality - To drive restaurant sales one has to continuously innovate & offer new exciting products
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Hence this concludes the Denny’s SWOT analysis.
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About Denny’s
| Denny’s Overview | |
|---|---|
| Parent Company |
Denny’s |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
America’s dinner is always open |
| USP |
Delicious hamburgers, handmade sandwiches, fresh salads |
| Denny’s STP | |
| Segmentation |
People who love fast food |
| Target Market |
Mid & high income group |
| Positioning |
Denny's is a full-service pancake house/coffee shop/fast casual family restaurant chain. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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