Denny’s SWOT Analysis, Competitors, STP & USP
SWOT analysis of Denny’s analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Denny’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Denny’s to benchmark its business & performance as compared to the competitors and industry. Denny’s is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Denny’s competitors and includes Denny’s target market, segmentation, positioning & Unique Selling Proposition (USP).
| Denny’s Brand Analysis | |
|---|---|
| Parent Company |
Denny’s |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
America’s dinner is always open |
| USP |
Delicious hamburgers, handmade sandwiches, fresh salads |
| Denny’s STP | |
| Denny’s Segmentation |
People who love fast food |
| Denny’s Target Market |
Mid & high income group |
| Denny’s Positioning |
Denny's is a full-service pancake house/coffee shop/fast casual family restaurant chain. |
| Denny’s SWOT Analysis | |
| Denny’s Strengths |
Below are the Strengths in the SWOT Analysis of Denny’s: 1. Denny's introduced the still-popular Grand Slam breakfast. Unlike many other restaurant chains, Denny's does not close on holidays or nights, except where required by law 2. In 1994, Denny's became the largest corporate sponsor of Save the Children, a national charity. It is involved in similar CSR activities. 3. Location of the restaurants make it easily accessible to the customers 4. It operates over 1,700 restaurants across many countries 5. Good consumer engagement programs – like fantastic 4 contests for children ,loyalty programs gift cards 6. Over 60 years of strong brand reputation |
| Denny’s Weaknesses |
Here are the weaknesses in the Denny’s SWOT Analysis: 1. Mostly the breakfast items are popular. About half of its business during non-morning hours still comes from breakfast items. 2. Lack of geographical diversification |
| Denny’s Opportunities |
Following are the Opportunities in Denny’s SWOT Analysis: 1. Better marketing campaigns highlighting wide variety of menu available 2. Opening more outlets |
| Denny’s Threats |
The threats in the SWOT Analysis of Denny’s are as mentioned: 1. Increase in number of competitors with similar value proposition 3 . Seasonality - To drive restaurant sales one has to continuously innovate & offer new exciting products |
| Denny’s Competition | |
| Competitors |
Below are the top 3 Denny’s competitors: 1. Mc Donalds 2. Starbucks 3. Yum Brands |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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