Denny’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Denny’s

Restaurants

Food & Beverages

America’s dinner is always open

Delicious hamburgers, handmade sandwiches, fresh salads

People who love fast food

Mid & high income group

Denny's is a full-service pancake house/coffee shop/fast casual family restaurant chain.

Below are the Strengths in the SWOT Analysis of Denny’s:

1. Denny's introduced the still-popular Grand Slam breakfast.

Unlike many other restaurant chains, Denny's does not close on holidays or nights, except where required by law

2. In 1994, Denny's became the largest corporate sponsor of Save the Children, a national charity. It is involved in similar CSR activities.

3. Location of the restaurants make it easily accessible to the customers

4. It operates over 1,700 restaurants across many countries

5. Good consumer engagement programs – like fantastic 4 contests for children ,loyalty programs gift cards

6. Over 60 years of strong brand reputation

Here are the weaknesses in the Denny’s SWOT Analysis:

1. Mostly the breakfast items are popular. About half of its business during non-morning hours still comes from breakfast items.

2. Lack of geographical diversification

Following are the Opportunities in Denny’s SWOT Analysis:

1. Better marketing campaigns highlighting wide variety of menu available

2. Opening more outlets

The threats in the SWOT Analysis of Denny’s are as mentioned:

1. Increase in number of competitors with similar value proposition
2. Increase in food regulation standards

3 . Seasonality - To drive restaurant sales one has to continuously innovate & offer new exciting products

Below are the top 3 Denny’s competitors:

1. Mc Donalds

2. Starbucks

3. Yum Brands