Denny’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Denny’s analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Denny’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Denny’s to benchmark its business & performance as compared to the competitors and industry. As of 2020, Denny’s is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Denny’s competitors and includes Denny’s target market, segmentation, positioning & Unique Selling Proposition (USP).

Denny’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Denny’s Brand Analysis
Parent Company

Denny’s

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

America’s dinner is always open

USP

Delicious hamburgers, handmade sandwiches, fresh salads

Denny’s STP
Denny’s Segmentation

People who love fast food

Denny’s Target Market

Mid & high income group

Denny’s Positioning

Denny's is a full-service pancake house/coffee shop/fast casual family restaurant chain.

Denny’s SWOT Analysis
Denny’s Strengths

Below are the Strengths in the SWOT Analysis of Denny’s:

1. Denny's introduced the still-popular Grand Slam breakfast.

Unlike many other restaurant chains, Denny's does not close on holidays or nights, except where required by law

2. In 1994, Denny's became the largest corporate sponsor of Save the Children, a national charity. It is involved in similar CSR activities.

3. Location of the restaurants make it easily accessible to the customers

4. It operates over 1,700 restaurants across many countries

5. Good consumer engagement programs – like fantastic 4 contests for children ,loyalty programs gift cards

6. Over 60 years of strong brand reputation

Denny’s Weaknesses

Here are the weaknesses in the Denny’s SWOT Analysis:

1. Mostly the breakfast items are popular. About half of its business during non-morning hours still comes from breakfast items.

2. Lack of geographical diversification

Denny’s Opportunities

Following are the Opportunities in Denny’s SWOT Analysis:

1. Better marketing campaigns highlighting wide variety of menu available

2. Opening more outlets

Denny’s Threats

The threats in the SWOT Analysis of Denny’s are as mentioned:

1. Increase in number of competitors with similar value proposition
2. Increase in food regulation standards

3 . Seasonality - To drive restaurant sales one has to continuously innovate & offer new exciting products

Denny’s Competition
Competitors

Below are the top 3 Denny’s competitors:

1. Mc Donalds

2. Starbucks

3. Yum Brands


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Denny’s. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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