Culver’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Culver’s analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Culver’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Culver’s to benchmark its business & performance as compared to the competitors and industry. As of 2020, Culver’s is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Culver’s competitors and includes Culver’s target market, segmentation, positioning & Unique Selling Proposition (USP).

Culver’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Culver’s Brand Analysis
Parent Company

Privately owned by John Culver family




Food & Beverages

Tagline/ Slogan

Welcome to Delicious; Every guest who choose Culver’s  leaves happy


Popular for their signature fresh frozen custard &  Butter burgers

Culver’s STP
Culver’s Segmentation

People who love to eat casually

Culver’s Target Market

Family, kids, youth and elders from upper middle class

Culver’s Positioning

Fast casual restaurant chain

Culver’s SWOT Analysis
Culver’s Strengths

Below are the Strengths in the SWOT Analysis of Culver’s:

1. Exciting consumer engagement programs like FFA essay contest, Culver’s Custard Hero contest

2. Culver's sponsors sports teams as a strong marketing exercise

3. Good marketing strategies – Flavor of the day

4. They have diverse menu which includes chicken , fish , pork, salads , soups , custards , shrimps

5. Quality food at affordable prices

6. Awesome ambience – several places have outdoor sitting areas , vintage looks

Culver’s Weaknesses

Here are the weaknesses in the Culver’s SWOT Analysis:

1. It is present in selected areas only

2. Intense competition means limited market share

Culver’s Opportunities

Following are the Opportunities in Culver’s SWOT Analysis:

1. Opening more number of outlets with respect to increase in per capita income & increasing consumer demand

2. More advertising , more consumer meaningful promotions

3. It can operate for longer hours like in night which will give them an edge over their competitors

Culver’s Threats

The threats in the SWOT Analysis of Culver’s are as mentioned:

1. Inflammation of food prices

2. Competitors bringing out value for money based products

3. Environmental issues affecting food supply

Culver’s Competition

Below are the top 3 Culver’s competitors:

1.Mc Donald’s


3.Burger King

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Culver’s. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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