Culver’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1548

SWOT Analysis of Culver’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Privately owned by John Culver family




Food & Beverage

Tagline/ Slogan

Welcome to Delicious; Every guest who choose Culver’s  leaves happy


Popular for their signature fresh frozen custard &  Butter burgers



People who love to eat casually

Target Group

Family, kids, youth and elders from upper middle class


Fast casual restaurant chain

SWOT Analysis


1. Exciting consumer engagement programs like FFA essay contest, Culver’s Custard Hero contest

2. Culver's sponsors sports teams as a strong marketing exercise

3. Good marketing strategies – Flavor of the day

4. They have diverse menu which includes chicken , fish , pork, salads , soups , custards , shrimps

5. Quality food at affordable prices

6. Awesome ambience – several places have outdoor sitting areas , vintage looks


1. It is present in selected areas only

2. Intense competition means limited market share


1. Opening more number of outlets with respect to increase in per capita income & increasing consumer demand

2. More advertising , more consumer meaningful promotions

3. It can operate for longer hours like in night which will give them an edge over their competitors


1. Inflammation of food prices

2. Competitors bringing out value for money based products

3. Environmental issues affecting food supply



1.Mc Donald’s


3.Burger King

The table above concludes the Culver’s SWOT analysis along with its marketing and brand parameters.


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