Seattle’s Best Coffee SWOT Analysis, Competitors & USP

SWOT analysis of Seattle’s Best Coffee analyses the brand by its strengths, weaknesses, opportunities & threats. In Seattle’s Best Coffee SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Seattle’s Best Coffee to benchmark its business & performance as compared to the competitors. Seattle’s Best Coffee is one of the leading brands in the food & beverages sector.

The article below lists the Seattle’s Best Coffee SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Seattle’s Best Coffee SWOT Analysis:

SWOT Analysis of Seattle’s Best Coffee

For Seattle’s Best Coffee, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Seattle’s Best Coffee Strengths

The strengths of Seattle’s Best Coffee looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Seattle’s Best Coffee :

1. Associated with Starbucks’ brand adds a lot of value
2. Present in many states of USA
3. Excellent financial situation since takeover
4. Mostly coffee lovers among working class people

5. Distribution partnership with Borders’ book store

6. Burger King serves Seattle’s best coffee

Seattle’s Best Coffee Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Seattle’s Best Coffee SWOT Analysis:

1. Cannibalization with Starbucks can affect brand presence
2. Uneven profitability across regions

Seattle’s Best Coffee Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Seattle’s Best Coffee SWOT Analysis:

1. Expansion into other states of USA and worldwide
2. More branding and advertising activities to increase presence

3. Social media activities and organizing events for youngsters can boost brand image

Seattle’s Best Coffee Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Seattle’s Best Coffee are as mentioned:

1. Intense competition
2. Commodity pressures
3. Coffee loyalists are tough to be swayed from competitor brands

Seattle’s Best Coffee Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Seattle’s Best Coffee:

1. Costa Coffee
2. The Coffee Bean
3. Caribou coffee

Hence this concludes the Seattle’s Best Coffee SWOT analysis.

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About Seattle’s Best Coffee

Seattle’s Best Coffee Overview
Parent Company	Starbucks
Category	Restaurants
Sector	Food & Beverages
Tagline/ Slogan	Have it your way. If your way is fast.
USP	Best coffee at affordable price
Seattle’s Best Coffee STP
Segmentation	Coffee
Target Market	Working Class
Positioning	A very enjoyable coffee experience for all the coffee lovers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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