Seattle’s Best Coffee SWOT Analysis, Competitors & USP
SWOT analysis of Seattle’s Best Coffee analyses the brand by its strengths, weaknesses, opportunities & threats. In Seattle’s Best Coffee SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Seattle’s Best Coffee to benchmark its business & performance as compared to the competitors. Seattle’s Best Coffee is one of the leading brands in the food & beverages sector.
The table below lists the Seattle’s Best Coffee SWOT (Strengths, Weaknesses, Opportunities, Threats), top Seattle’s Best Coffee competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Seattle’s Best Coffee Brand Analysis | |
|---|---|
| Parent Company |
Starbucks |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
Have it your way. If your way is fast. |
| USP |
Best coffee at affordable price |
| Seattle’s Best Coffee STP | |
| Segment |
Coffee |
| Target Group |
Working Class |
| Positioning |
A very enjoyable coffee experience for all the coffee lovers |
| SWOT Analysis of Seattle’s Best Coffee | |
| Seattle’s Best Coffee Strengths |
Below are the Strengths in the SWOT Analysis of Seattle’s Best Coffee: 1. Associated with Starbucks’ brand adds a lot of value 5. Distribution partnership with Borders’ book store 6. Burger King serves Seattle’s best coffee |
| Seattle’s Best Coffee Weaknesses |
Here are the weaknesses in the Seattle’s Best Coffee SWOT Analysis: 1. Cannibalization with Starbucks can affect brand presence |
| Seattle’s Best Coffee Opportunities |
Following are the Opportunities in Seattle’s Best Coffee SWOT Analysis: 1. Expansion into other states of USA and worldwide 3. Social media activities and organizing events for youngsters can boost brand image |
| Seattle’s Best Coffee Threats |
The threats in the SWOT Analysis of Seattle’s Best Coffee are as mentioned: 1. Intense competition |
| Seattle’s Best Coffee Competition | |
| Seattle’s Best Coffee Competitors |
Below are the top 3 competitors of Seattle’s Best Coffee: 1. Costa Coffee |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Seattle’s Best Coffee. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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