Seattle’s Best Coffee SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Seattle’s Best Coffee analyses the brand by its strengths, weaknesses, opportunities & threats. In Seattle’s Best Coffee SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Seattle’s Best Coffee to benchmark its business & performance as compared to the competitors. Seattle’s Best Coffee is one of the leading brands in the food & beverages sector.

The table below lists the Seattle’s Best Coffee SWOT (Strengths, Weaknesses, Opportunities, Threats), top Seattle’s Best Coffee competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Seattle’s Best Coffee SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Seattle’s Best Coffee Brand Analysis
Parent Company

Starbucks

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Have it your way. If your way is fast.

USP

Best coffee at affordable price

Seattle’s Best Coffee STP
Segment

Coffee

Target Group

Working Class

Positioning

A very enjoyable coffee experience for all the coffee lovers

SWOT Analysis of Seattle’s Best Coffee
Seattle’s Best Coffee Strengths

Below are the Strengths in the SWOT Analysis of Seattle’s Best Coffee:

1. Associated with Starbucks’ brand adds a lot of value
2. Present in many states of USA
3. Excellent financial situation since takeover
4. Mostly coffee lovers among working class people

5. Distribution partnership with Borders’ book store

6. Burger King serves Seattle’s best coffee

Seattle’s Best Coffee Weaknesses

Here are the weaknesses in the Seattle’s Best Coffee SWOT Analysis:

1. Cannibalization with Starbucks can affect brand presence
2. Uneven profitability across regions

Seattle’s Best Coffee Opportunities

Following are the Opportunities in Seattle’s Best Coffee SWOT Analysis:

1. Expansion into other states of USA and worldwide
2. More branding and advertising activities to increase presence

3. Social media activities and organizing events for youngsters can boost brand image

Seattle’s Best Coffee Threats

The threats in the SWOT Analysis of Seattle’s Best Coffee are as mentioned:

1. Intense competition
2. Commodity pressures
3. Coffee loyalists are tough to be swayed from competitor brands

Seattle’s Best Coffee Competition
Seattle’s Best Coffee Competitors

Below are the top 3 competitors of Seattle’s Best Coffee:

1. Costa Coffee
2. The Coffee Bean
3. Caribou coffee


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Seattle’s Best Coffee. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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