Seattle’s Best Coffee SWOT Analysis
Seattle’s Best Coffee is one of the leading brands in the food & beverages sector. Seattle’s Best Coffee SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Seattle’s Best Coffee:
Quick Glance:
Seattle’s Best Coffee Strengths
- Associated with Starbucks’ brand adds a lot of value
- Present in many states of USA
- Excellent financial situation since takeover
- Mostly coffee lovers among working class people
- Distribution partnership with Borders’ book store
- Burger King serves Seattle’s best coffee
Above are the strengths in the SWOT Analysis of Seattle’s Best Coffee. The strengths of Seattle’s Best Coffee looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Seattle’s Best Coffee Weaknesses
- Cannibalization with Starbucks can affect brand presence
- Uneven profitability across regions
These were the weaknesses in the Seattle’s Best Coffee SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Seattle’s Best Coffee Opportunities
- Expansion into other states of USA and worldwide
- More branding and advertising activities to increase presence
- Social media activities and organizing events for youngsters can boost brand image
Above we covered the opportunities in Seattle’s Best Coffee SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Seattle’s Best Coffee Threats
- Intense competition
- Commodity pressures
- Coffee loyalists are tough to be swayed from competitor brands
The threats in the SWOT Analysis of Seattle’s Best Coffee are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Seattle’s Best Coffee SWOT analysis.
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About Seattle’s Best Coffee
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Seattle’s Best Coffee Overview | |
|---|---|
| Parent Company |
Starbucks |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
Have it your way. If your way is fast. |
| USP |
Best coffee at affordable price |
| Seattle’s Best Coffee STP | |
| Segmentation |
Coffee |
| Target Market |
Working Class |
| Positioning |
A very enjoyable coffee experience for all the coffee lovers |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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