Swensen’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Swensen’s analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Swensen’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Swensen’s to benchmark its business & performance as compared to the competitors and industry. As of 2020, Swensen’s is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Swensen’s competitors and includes Swensen’s target market, segmentation, positioning & Unique Selling Proposition (USP).

Swensen’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Swensen’s Brand Analysis
Parent Company

Swensen’s

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Happiness never melts

USP

Over 180 flavours of icecream

Swensen’s STP
Swensen’s Segmentation

Icecreams

Swensen’s Target Market

People of all ages – higher income groups

Swensen’s Positioning

Premium icecream that is all natural

Swensen’s SWOT Analysis
Swensen’s Strengths

Below are the Strengths in the SWOT Analysis of Swensen’s:

1. Going strong since 1948
2. Offers over 180 flavors to its customers
3. 300+ outlets worldwide
4. Featured as a prize in multiple TV contests

5. Featured in Hollywood movies starring Arnold Schwarzenegger

6. Present in the form of both restaurants and parlors

Swensen’s Weaknesses

Here are the weaknesses in the Swensen’s SWOT Analysis:

1. Limited online presence and strong competition from established and local brands
3. Very seasonal business affects profitability

Swensen’s Opportunities

Following are the Opportunities in Swensen’s SWOT Analysis:

1. Expansion into emerging economies like India and China
2. Acquisitions
3. Building presence online

Swensen’s Threats

The threats in the SWOT Analysis of Swensen’s are as mentioned:

1. Threats of substitutes like sweet dishes
2. Unpredictable climate can affect the business
3. Increasing costs

Swensen’s Competition
Competitors

Below are the top 3 Swensen’s competitors:

1. Baskin Robbins
2. Ben and Jerry’s
3. Cold Stone


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Swensen’s. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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