Swensen’s SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Here is a detailed SWOT analysis of Swensen’s covering strengths, weaknesses, opportunities and threats.

Swensen’s Strengths

  1. Going strong since 1948
  2. Offers over 180 flavors to its customers
  3. 0+ outlets worldwide
  4. Featured as a prize in multiple TV contests
  5. Featured in Hollywood movies starring Arnold Schwarzenegger
  6. Present in the form of both restaurants and parlors

Above are the strengths in the SWOT Analysis of Swensen’s. The strengths of Swensen’s looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Swensen’s Weaknesses

  1. Limited online presence and strong competition from established and local brands
  2. Very seasonal business affects profitability

These were the weaknesses in the Swensen’s SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Swensen’s Opportunities

  1. Expansion into emerging economies like India and China
  2. Acquisitions
  3. Building presence online

Above we covered the opportunities in Swensen’s SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Swensen’s Threats

  1. Threats of substitutes like sweet dishes
  2. Unpredictable climate can affect the business
  3. Increasing costs

The threats in the SWOT Analysis of Swensen’s are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Swensen’s SWOT analysis.

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About Swensen’s

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Swensen’s Overview
Parent Company

Swensen’s

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Happiness never melts

USP

Over 180 flavours of icecream

Swensen’s STP
Segmentation

Icecreams

Target Market

People of all ages – higher income groups

Positioning

Premium icecream that is all natural


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Swensen’s. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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