Published in Food & Beverages category by MBA Skool Team
Swensen’s is one of the leading brands in the food & beverages sector. Swensen’s SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Swensen’s:
Featured in Hollywood movies starring Arnold Schwarzenegger
Present in the form of both restaurants and parlors
Above are the strengths in the SWOT Analysis of Swensen’s. The strengths of Swensen’s looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited online presence and strong competition from established and local brands
Very seasonal business affects profitability
These were the weaknesses in the Swensen’s SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Expansion into emerging economies like India and China
Building presence online
Above we covered the opportunities in Swensen’s SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Threats of substitutes like sweet dishes
Unpredictable climate can affect the business
The threats in the SWOT Analysis of Swensen’s are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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