Swensen’s SWOT Analysis, Competitors & USP

SWOT analysis of Swensen’s analyses the brand by its strengths, weaknesses, opportunities & threats. In Swensen’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Swensen’s to benchmark its business & performance as compared to the competitors. Swensen’s is one of the leading brands in the food & beverages sector.

The article below lists the Swensen’s SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Swensen’s SWOT Analysis:

SWOT Analysis of Swensen’s

For Swensen’s, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Swensen’s Strengths

The strengths of Swensen’s looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Swensen’s :

1. Going strong since 1948
2. Offers over 180 flavors to its customers
3. 300+ outlets worldwide
4. Featured as a prize in multiple TV contests

5. Featured in Hollywood movies starring Arnold Schwarzenegger

6. Present in the form of both restaurants and parlors

Swensen’s Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Swensen’s SWOT Analysis:

1. Limited online presence and strong competition from established and local brands
3. Very seasonal business affects profitability

Swensen’s Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Swensen’s SWOT Analysis:

1. Expansion into emerging economies like India and China
2. Acquisitions
3. Building presence online

Swensen’s Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Swensen’s are as mentioned:

1. Threats of substitutes like sweet dishes
2. Unpredictable climate can affect the business
3. Increasing costs

Swensen’s Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Swensen’s:

1. Baskin Robbins
2. Ben and Jerry’s
3. Cold Stone

Hence this concludes the Swensen’s SWOT analysis.

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About Swensen’s

Swensen’s Overview
Parent Company	Swensen’s
Category	Restaurants
Sector	Food & Beverages
Tagline/ Slogan	Happiness never melts
USP	Over 180 flavours of icecream
Swensen’s STP
Segmentation	Icecreams
Target Market	People of all ages – higher income groups
Positioning	Premium icecream that is all natural

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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