Swensen’s SWOT Analysis, Competitors & USP
SWOT analysis of Swensen’s analyses the brand by its strengths, weaknesses, opportunities & threats. In Swensen’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Swensen’s to benchmark its business & performance as compared to the competitors. Swensen’s is one of the leading brands in the food & beverages sector.
The table below lists the Swensen’s SWOT (Strengths, Weaknesses, Opportunities, Threats), top Swensen’s competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Swensen’s Brand Analysis | |
|---|---|
| Parent Company |
Swensen’s |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
Happiness never melts |
| USP |
Over 180 flavours of icecream |
| Swensen’s STP | |
| Segment |
Icecreams |
| Target Group |
People of all ages – higher income groups |
| Positioning |
Premium icecream that is all natural |
| SWOT Analysis of Swensen’s | |
| Swensen’s Strengths |
Below are the Strengths in the SWOT Analysis of Swensen’s: 1. Going strong since 1948 5. Featured in Hollywood movies starring Arnold Schwarzenegger 6. Present in the form of both restaurants and parlors |
| Swensen’s Weaknesses |
Here are the weaknesses in the Swensen’s SWOT Analysis: 1. Limited online presence and strong competition from established and local brands |
| Swensen’s Opportunities |
Following are the Opportunities in Swensen’s SWOT Analysis: 1. Expansion into emerging economies like India and China |
| Swensen’s Threats |
The threats in the SWOT Analysis of Swensen’s are as mentioned: 1. Threats of substitutes like sweet dishes |
| Swensen’s Competition | |
| Swensen’s Competitors |
Below are the top 3 competitors of Swensen’s: 1. Baskin Robbins |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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