SWOT analysis of Swensen’s analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Swensen’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Swensen’s to benchmark its business & performance as compared to the competitors and industry. As of 2020, Swensen’s is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Swensen’s competitors and includes Swensen’s target market, segmentation, positioning & Unique Selling Proposition (USP).
| Swensen’s Brand Analysis | |
|---|---|
| Parent Company |
Swensen’s |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
Happiness never melts |
| USP |
Over 180 flavours of icecream |
| Swensen’s STP | |
| Swensen’s Segmentation |
Icecreams |
| Swensen’s Target Market |
People of all ages – higher income groups |
| Swensen’s Positioning |
Premium icecream that is all natural |
| Swensen’s SWOT Analysis | |
| Swensen’s Strengths |
Below are the Strengths in the SWOT Analysis of Swensen’s: 1. Going strong since 1948 5. Featured in Hollywood movies starring Arnold Schwarzenegger 6. Present in the form of both restaurants and parlors |
| Swensen’s Weaknesses |
Here are the weaknesses in the Swensen’s SWOT Analysis: 1. Limited online presence and strong competition from established and local brands |
| Swensen’s Opportunities |
Following are the Opportunities in Swensen’s SWOT Analysis: 1. Expansion into emerging economies like India and China |
| Swensen’s Threats |
The threats in the SWOT Analysis of Swensen’s are as mentioned: 1. Threats of substitutes like sweet dishes |
| Swensen’s Competition | |
| Competitors |
Below are the top 3 Swensen’s competitors: 1. Baskin Robbins |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Swensen’s. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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