SWOT Analysis of Texas Roadhouse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Texas Roadhouse |
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Parent Company |
Texas Roadhouse |
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Category |
Restaurants |
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Sector |
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Tagline/ Slogan |
Legendary Food, Legendary Service |
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USP |
We handcraft everything we serve |
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Texas Roadhouse STP |
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Segment |
Western themed restaurants |
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Target Group |
Higher and above middle income group families |
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Positioning |
Legendary experience for people of all ages |
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Texas Roadhouse SWOT Analysis |
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Strengths |
1. Present in 450+ locations across many states of USA and Middle East 5. Line dancers are an attractive form of entertainment 6. It food menu includes American Cuisine, including steak, ribs, chicken, and seafood. |
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Weaknesses |
1. Limited presence globally as compared to international food chains 2. Cases of poor crisis management have hurt the brand a few occasions. |
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Opportunities |
1. International expansion to boost business |
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Threats |
1. Changes in tastes of customers |
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Texas Roadhouse Competition |
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Competitors |
1. Brinker International |
The brandguide table above concludes the Texas Roadhouse SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Texas Roadhouse. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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