Texas Roadhouse SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Texas Roadhouse analyses the brand by its strengths, weaknesses, opportunities & threats. In Texas Roadhouse SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Texas Roadhouse to benchmark its business & performance as compared to the competitors. Texas Roadhouse is one of the leading brands in the food & beverages sector.

The table below lists the Texas Roadhouse SWOT (Strengths, Weaknesses, Opportunities, Threats), top Texas Roadhouse competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Texas Roadhouse SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Texas Roadhouse Brand Analysis
Parent Company

Texas Roadhouse




Food & Beverages

Tagline/ Slogan

Legendary Food, Legendary Service


We handcraft everything we serve

Texas Roadhouse STP

Western themed restaurants

Target Group

Higher and above middle income group families


Legendary experience for people of all ages

SWOT Analysis of Texas Roadhouse
Texas Roadhouse Strengths

Below are the Strengths in the SWOT Analysis of Texas Roadhouse:

1. Present in 450+ locations across many states of USA and Middle East
2. Going strong since its inception in 1993 
3. Strong revenues and financial position
4. Regular contests of burger eating and hotdog eating engaging customers

5. Line dancers are an attractive form of entertainment

6. It food menu includes American Cuisine, including steak, ribs, chicken, and seafood.

Texas Roadhouse Weaknesses

Here are the weaknesses in the Texas Roadhouse SWOT Analysis:

1. Limited presence globally as compared to international food chains

2. Cases of poor crisis management have hurt the brand a few occasions.

Texas Roadhouse Opportunities

Following are the Opportunities in Texas Roadhouse SWOT Analysis:

1. International expansion to boost business 
2.Acquisition of smaller joints can increase market share
3.Expansion into emerging markets

Texas Roadhouse Threats

The threats in the SWOT Analysis of Texas Roadhouse are as mentioned:

1. Changes in tastes of customers
2. Lots of options available in the segment
3. Increasing tax rates

Texas Roadhouse Competition
Texas Roadhouse Competitors

Below are the top 3 competitors of Texas Roadhouse:

1. Brinker International
2. Billy Bob’s
3. Rustler’s Rooste

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Texas Roadhouse. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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