Texas Roadhouse SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2524

SWOT Analysis of Texas Roadhouse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Texas Roadhouse

Parent Company

Texas Roadhouse




Food & Beverages

Tagline/ Slogan

Legendary Food, Legendary Service


We handcraft everything we serve

Texas Roadhouse STP


Western themed restaurants

Target Group

Higher and above middle income group families


Legendary experience for people of all ages

Texas Roadhouse SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Texas Roadhouse :

1. Present in 450+ locations across many states of USA and Middle East
2. Going strong since its inception in 1993 
3. Strong revenues and financial position
4. Regular contests of burger eating and hotdog eating engaging customers

5. Line dancers are an attractive form of entertainment

6. It food menu includes American Cuisine, including steak, ribs, chicken, and seafood.


1. Limited presence globally as compared to international food chains

2. Cases of poor crisis management have hurt the brand a few occasions.


1. International expansion to boost business 
2.Acquisition of smaller joints can increase market share
3.Expansion into emerging markets


1. Changes in tastes of customers
2. Lots of options available in the segment
3. Increasing tax rates

Texas Roadhouse Competition


Below are the 3 main Texas Roadhouse competitors :

1. Brinker International
2. Billy Bob’s
3. Rustler’s Rooste

The brandguide table above concludes the Texas Roadhouse SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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