Texas Roadhouse SWOT Analysis, Competitors & USP

Texas Roadhouse SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Texas Roadhouse, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Texas Roadhouse to benchmark its business & performance as compared to the competitors, and make strategic improvements. Texas Roadhouse is one of the leading brands in the food & beverages sector.

The article below lists the Texas Roadhouse SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Texas Roadhouse SWOT Analysis:

SWOT Analysis of Texas Roadhouse

For Texas Roadhouse, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Texas Roadhouse Strengths

The strengths of Texas Roadhouse looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Texas Roadhouse :

1. Present in 450+ locations across many states of USA and Middle East
2. Going strong since its inception in 1993 
3. Strong revenues and financial position
4. Regular contests of burger eating and hotdog eating engaging customers

5. Line dancers are an attractive form of entertainment

6. It food menu includes American Cuisine, including steak, ribs, chicken, and seafood.

Texas Roadhouse Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Texas Roadhouse SWOT Analysis:

1. Limited presence globally as compared to international food chains

2. Cases of poor crisis management have hurt the brand a few occasions.

Texas Roadhouse Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Texas Roadhouse SWOT Analysis:

1. International expansion to boost business 
2.Acquisition of smaller joints can increase market share
3.Expansion into emerging markets

Texas Roadhouse Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Texas Roadhouse are as mentioned:

1. Changes in tastes of customers
2. Lots of options available in the segment
3. Increasing tax rates

Texas Roadhouse Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Texas Roadhouse:

1. Brinker International
2. Billy Bob’s
3. Rustler’s Rooste

Hence this concludes the Texas Roadhouse SWOT analysis.

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About Texas Roadhouse

Texas Roadhouse Overview
Parent Company	Texas Roadhouse
Category	Restaurants
Sector	Food & Beverages
Tagline/ Slogan	Legendary Food, Legendary Service
USP	We handcraft everything we serve
Texas Roadhouse STP
Segmentation	Western themed restaurants
Target Market	Higher and above middle income group families
Positioning	Legendary experience for people of all ages

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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