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Red Rooster SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: September 22, 2023Read time:

Here is a detailed SWOT analysis of Red Rooster covering strengths, weaknesses, opportunities and threats.

Red Rooster Strengths

  1. It is the market leader in the Australian roast chicken market with 360 stores all across Australia
  2. unique recipe of marinating chicken for more than 12hrs and use of Mediterranean herbs which its competitors have not been able to match till date
  3. Innovation is a key strength of the company. It continuously adds new tastes and varieties to its menu.
  4. The company has over 7500 employees in the firm

Above are the strengths in the SWOT Analysis of Red Rooster. The strengths of Red Rooster looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Red Rooster Weaknesses

  1. Has not expanded outside Australia as many other similar companies like KFC and hence has lost the first mover advantage in emerging markets like India, China
  2. Intense competition means limited market share

These were the weaknesses in the Red Rooster SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Red Rooster Opportunities

  1. The fast food market in emerging countries is growing; Red rooster has tremendous opportunity to grow into these emerging markets.
  2. They can introduce home delivery and online ordering system to make it more customer friendly

Above we covered the opportunities in Red Rooster SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Red Rooster Threats

  1. Bird flu or similar intermittent treat of diseases caused by chicken or eating out causes a huge loss in business. Regaining customer confidence after one incident of Bird flu becomes a challenge.
  2. With growing health consciousness there is a possibility that people reduce eating out and prefer healthier food. This can cause a reduction in their business.
  3. Food Standards code is very strict in Australia and is increasing worldwide.

The threats in the SWOT Analysis of Red Rooster are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Red Rooster SWOT analysis.

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About Red Rooster

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Red Rooster Overview
Parent Company

Kailis family


Fast Food Eating Joints


Food & Beverages

Tagline/ Slogan

It’s gotta be red


Healthy, fresh and quick

Red Rooster STP

People willing to have a hygienic and delicious non-conventional meal at a restaurant

Target Group

Children and youth from middle and upper class


Best roasted chicken available in many variety


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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