Blue Apron SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Blue Apron analyses the brand by its strengths, weaknesses, opportunities & threats. In Blue Apron SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Blue Apron to benchmark its business & performance as compared to the competitors. Blue Apron is one of the leading brands in the food & beverages sector.

The table below lists the Blue Apron SWOT (Strengths, Weaknesses, Opportunities, Threats), top Blue Apron competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Blue Apron SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Blue Apron Brand Analysis
Parent Company

Blue Apron


Packaged Foods and Ingredients


Food & Beverages

Tagline/ Slogan

Fresh Ingredients, Original Recipes, Delivered to You


Chef Level Recipes and ingredients delivered to home at affordable prices

Blue Apron STP

People looking for quick home cooked food

Target Group

People in middle income group and young demographics


Fresh ingredients and recipes delivered at your doorstep

SWOT Analysis of Blue Apron
Blue Apron Strengths

Below are the Strengths in the SWOT Analysis of Blue Apron:

1. Blue Apron has emerged as the market leader in its new category

2. Blue Apron offers variety of menus and options to its customers

3. Subscription based models help blue apron retain customers

4. The company went public in June 2017 to further establish its leadership

5. Blue Apron has made more than 8 million servings as per 2016 data

6. The website gives all the options in high details and pictures so that the customers can chose properly

Blue Apron Weaknesses

Here are the weaknesses in the Blue Apron SWOT Analysis:

1. Blue Apron costs can lead to less customers 

2. People who are interested in cooking gourmet dishes at home themselves are more of their customers rather than people ordering cooked food

Blue Apron Opportunities

Following are the Opportunities in Blue Apron SWOT Analysis:

1. Blue Apron operates only in USA but it can expand in other geographies as well to grow as an enterprise

2. It can also add pre cooked dishes or restaurants and also offer normal food delivery

Blue Apron Threats

The threats in the SWOT Analysis of Blue Apron are as mentioned:

1. Competition is growing which can cause pressure on market share

2. Heavy dependence on packaging and fresh raw ingredients

Blue Apron Competition
Blue Apron Competitors

Below are the top 15 competitors of Blue Apron:

1. HelloFresh

2. Home Chef

3. Sun Basket

4. Purple Carrot

5. Plated

6. PeachDish

7. Chef'D

8. Home Bistro

9. Green Chef

10. Medifast

11. Veestro

12. Bistro MD

13. Trifecta

14. Hola Chef

15. Martha & Marley Spoon

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Blue Apron. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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