Published in Food & Beverages category by MBA Skool Team
Blue Apron is one of the leading brands in the food & beverages sector. Blue Apron SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Blue Apron:
Blue Apron has emerged as the market leader in its new category
Blue Apron offers variety of menus and options to its customers
Subscription based models help blue apron retain customers
The company went public in June 2017 to further establish its leadership
Blue Apron has made more than 8 million servings as per 2016 data
The website gives all the options in high details and pictures so that the customers can chose properly
Above are the strengths in the SWOT Analysis of Blue Apron. The strengths of Blue Apron looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Blue Apron Weaknesses
Blue Apron costs can lead to less customers
People who are interested in cooking gourmet dishes at home themselves are more of their customers rather than people ordering cooked food
These were the weaknesses in the Blue Apron SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Blue Apron Opportunities
Blue Apron operates only in USA but it can expand in other geographies as well to grow as an enterprise
It can also add pre cooked dishes or restaurants and also offer normal food delivery
Above we covered the opportunities in Blue Apron SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Blue Apron Threats
Competition is growing which can cause pressure on market share
Heavy dependence on packaging and fresh raw ingredients
The threats in the SWOT Analysis of Blue Apron are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Blue Apron SWOT analysis.
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About Blue Apron
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Fresh Ingredients, Original Recipes, Delivered to You
Chef Level Recipes and ingredients delivered to home at affordable prices
Blue Apron STP
People looking for quick home cooked food
People in middle income group and young demographics
Fresh ingredients and recipes delivered at your doorstep
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