Blue Apron SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2775

SWOT analysis of Blue Apron analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Blue Apron SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Blue Apron to benchmark its business & performance as compared to the competitors and industry. Blue Apron is one of the leading brands in the food & beverages sector. The table below also lists the top Blue Apron competitors and elaborates Blue Apron market segmentation, target group, positioning & Unique Selling Proposition (USP).

Blue Apron SWOT, Competitors, Marketing STP & Brand analysis Table
Blue Apron Brand Analysis
Parent Company

Blue Apron

Category

Packaged Foods and Ingredients

Sector

Food & Beverages

Tagline/ Slogan

Fresh Ingredients, Original Recipes, Delivered to You

USP

Chef Level Recipes and ingredients delivered to home at affordable prices

Blue Apron STP
Segment

People looking for quick home cooked food

Target Group

People in middle income group and young demographics

Positioning

Fresh ingredients and recipes delivered at your doorstep

Blue Apron SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Blue Apron. Strengths are:

1. Blue Apron has emerged as the market leader in its new category

2. Blue Apron offers variety of menus and options to its customers

3. Subscription based models help blue apron retain customers

4. The company went public in June 2017 to further establish its leadership

5. Blue Apron has made more than 8 million servings as per 2016 data

6. The website gives all the options in high details and pictures so that the customers can chose properly

Weaknesses

Here are the weaknesses in the Blue Apron SWOT Analysis:

1. Blue Apron costs can lead to less customers 

2. People who are interested in cooking gourmet dishes at home themselves are more of their customers rather than people ordering cooked food

Opportunities

Following are the Opportunities in Blue Apron SWOT Analysis:

1. Blue Apron operates only in USA but it can expand in other geographies as well to grow as an enterprise

2. It can also add pre cooked dishes or restaurants and also offer normal food delivery

Threats

The threats in the SWOT Analysis of Blue Apron are as mentioned:

1. Competition is growing which can cause pressure on market share

2. Heavy dependence on packaging and fresh raw ingredients

Blue Apron Competition
Competitors

Below are the top 15 Blue Apron competitors:

1. HelloFresh

2. Home Chef

3. Sun Basket

4. Purple Carrot

5. Plated

6. PeachDish

7. Chef'D

8. Home Bistro

9. Green Chef

10. Medifast

11. Veestro

12. Bistro MD

13. Trifecta

14. Hola Chef

15. Martha & Marley Spoon


The brandguide table above concludes the Blue Apron SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Blue Apron. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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