Blue Apron SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 157
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SWOT Analysis of Blue Apron with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blue Apron

Parent Company

Blue Apron

Category

Packaged Foods and Ingredients

Sector

Food & Beverages

Tagline/ Slogan

Fresh Ingredients, Original Recipes, Delivered to You

USP

Chef Level Recipes and ingredients delivered to home at affordable prices

Blue Apron STP

Segment

People looking for quick home cooked food

Target Group

People in middle income group and young demographics

Positioning

Fresh ingredients and recipes delivered at your doorstep

Blue Apron SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Blue Apron :

1. Blue Apron has emerged as the market leader in its new category

2. Blue Apron offers variety of menus and options to its customers

3. Subscription based models help blue apron retain customers

4. The company went public in June 2017 to further establish its leadership

5. Blue Apron has made more than 8 million servings as per 2016 data

6. The website gives all the options in high details and pictures so that the customers can chose properly

Weaknesses

1. Blue Apron costs can lead to less customers 

2. People who are interested in cooking gourmet dishes at home themselves are more of their customers rather than people ordering cooked food

Opportunities

1. Blue Apron operates only in USA but it can expand in other geographies as well to grow as an enterprise

2. It can also add pre cooked dishes or restaurants and also offer normal food delivery

Threats

1. Competition is growing which can cause pressure on market share

2. Heavy dependence on packaging and fresh raw ingredients

Blue Apron Competition

Competitors

Below are the 15 main Blue Apron competitors :

1. HelloFresh

2. Home Chef

3. Sun Basket

4. Purple Carrot

5. Plated

6. PeachDish

7. Chef'D

8. Home Bistro

9. Green Chef

10. Medifast

11. Veestro

12. Bistro MD

13. Trifecta

14. Hola Chef

15. Martha & Marley Spoon


The brandguide table above concludes the Blue Apron SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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