Haldirams SWOT Analysis
Haldirams is one of the leading brands in the food & beverages sector. Haldirams SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Haldirams:
Quick Glance:
Haldirams Strengths
- Brand awareness and recall
- Variety of products like papads, namkeens, cookies, chips, sweets, sherbets, dry fruits, etc
- Trusted for quality and hygiene
- Attractive and efficient packaging
- Good supply chain ensuring availability of products
- Aptly priced for the customers
- Loved for its taste
- Exported to many countries
Above are the strengths in the SWOT Analysis of Haldirams. The strengths of Haldirams looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Haldirams Weaknesses
- Less advertising is done compared to other food brands
- Involved only in Indian snacks
- Outlets are limited only to mainly North India
These were the weaknesses in the Haldirams SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Haldirams Opportunities
- Increase its reach in India and abroad
- Expand the hotel business
- Increase the number of outlets
- Agrresively advertise and promote the brand
- Introduce healthy snacks like fat free, low calories and baked
- Innovate by introducing snacks catering to the youth
Above we covered the opportunities in Haldirams SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Haldirams Threats
- Customers are inclined towards western ways, and are not interested in Indian snacks
- Indian snacks are considered unhealthy
- Increased competition from other brands and local players
The threats in the SWOT Analysis of Haldirams are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Haldirams SWOT analysis.
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About Haldirams
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Haldirams | |
| Parent Company |
Haldirams |
|---|---|
| Category |
Food Products & Restaurant |
| Sector | |
| Tagline/ Slogan |
Dont eat at home today; Always in good taste |
| USP |
Wide range of hygienic, tasty and authentic Indian savories and sweet |
| Haldirams STP | |
| Segmentation |
Anyone who can use a snack like savories, sweets, etc. |
| Target Market |
Middle class families (especially women and kids) |
| Positioning |
As a tasty, hygienic savories and sweet maker |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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