Haldirams SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 18652

SWOT analysis of Haldirams analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Haldirams SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Haldirams to benchmark its business & performance as compared to the competitors and industry. Haldirams is one of the leading brands in the food & beverages sector. The table below also lists the top Haldirams competitors and elaborates Haldirams market segmentation, target group, positioning & Unique Selling Proposition (USP).

Haldirams SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company



Food Products & Restaurant


Food & Beverages

Tagline/ Slogan

Dont eat at home today; Always in good taste


Wide range of hygienic, tasty and authentic Indian savories and sweet

Haldirams STP

Anyone who can use a snack like savories, sweets, etc.

Target Group

Middle class families (especially women and kids)


As a tasty, hygienic savories and sweet maker

Haldirams SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Haldirams. Strengths are:

1. Brand awareness and recall
2. Variety of products like papads, namkeens, cookies, chips, sweets, sherbets, dry fruits, etc
3. Trusted for quality and hygiene
4. Attractive and efficient packaging

5. Good supply chain ensuring availability of products

6. Aptly priced for the customers

7.Loved for its taste

8. Exported to many countries


Here are the weaknesses in the Haldirams SWOT Analysis:

1.Less advertising is done compared to other food brands
2.Involved only in Indian snacks
3.Outlets are limited only to mainly North India


Following are the Opportunities in Haldirams SWOT Analysis:

1.Increase its reach in India and abroad
2.Expand the hotel business
3.Increase the number of outlets

4.Agrresively advertise and promote the brand

5.Introduce healthy snacks like fat free, low calories and baked

6.Innovate by introducing snacks catering to the youth


The threats in the SWOT Analysis of Haldirams are as mentioned:

1.Customers are inclined towards western ways, and are not interested in Indian snacks
2.Indian snacks are considered unhealthy
3.Increased competition from other brands and local players

Haldirams Competition

Below are the top 4 Haldirams competitors:


4.Other local brands

The brandguide table above concludes the Haldirams SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Haldirams. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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