Haldirams SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Haldirams analyses the brand by its strengths, weaknesses, opportunities & threats. In Haldirams SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Haldirams to benchmark its business & performance as compared to the competitors. Haldirams is one of the leading brands in the food & beverages sector.

The article below lists the Haldirams SWOT (Strengths, Weaknesses, Opportunities, Threats), top Haldirams competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Haldirams

Haldirams

Parent Company

Haldirams

Category

Food Products & Restaurant

Sector

Food & Beverages

Tagline/ Slogan

Dont eat at home today; Always in good taste

USP

Wide range of hygienic, tasty and authentic Indian savories and sweet

Haldirams STP
Segmentation

Anyone who can use a snack like savories, sweets, etc.

Target Market

Middle class families (especially women and kids)

Positioning

As a tasty, hygienic savories and sweet maker

SWOT Analysis of Haldirams

For Haldirams, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Haldirams SWOT Analysis:

Haldirams Strengths

The strengths of Haldirams looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Haldirams :

1. Brand awareness and recall
2. Variety of products like papads, namkeens, cookies, chips, sweets, sherbets, dry fruits, etc
3. Trusted for quality and hygiene
4. Attractive and efficient packaging

5. Good supply chain ensuring availability of products

6. Aptly priced for the customers

7.Loved for its taste

8. Exported to many countries

Haldirams Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Haldirams SWOT Analysis:

1.Less advertising is done compared to other food brands
2.Involved only in Indian snacks
3.Outlets are limited only to mainly North India


Haldirams Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Haldirams SWOT Analysis:

1.Increase its reach in India and abroad
2.Expand the hotel business
3.Increase the number of outlets

4.Agrresively advertise and promote the brand

5.Introduce healthy snacks like fat free, low calories and baked

6.Innovate by introducing snacks catering to the youth


Haldirams Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Haldirams are as mentioned:

1.Customers are inclined towards western ways, and are not interested in Indian snacks
2.Indian snacks are considered unhealthy
3.Increased competition from other brands and local players

Haldirams Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Haldirams:

1.Bikano
2.Lehar
3.Bikaji

4.Other local brands


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Haldirams. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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