Haldirams SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Haldirams analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Haldirams SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Haldirams to benchmark its business & performance as compared to the competitors and industry. As of 2020, Haldirams is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Haldirams competitors and includes Haldirams target market, segmentation, positioning & Unique Selling Proposition (USP).

Haldirams SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company



Food Products & Restaurant


Food & Beverages

Tagline/ Slogan

Dont eat at home today; Always in good taste


Wide range of hygienic, tasty and authentic Indian savories and sweet

Haldirams STP
Haldirams Segmentation

Anyone who can use a snack like savories, sweets, etc.

Haldirams Target Market

Middle class families (especially women and kids)

Haldirams Positioning

As a tasty, hygienic savories and sweet maker

Haldirams SWOT Analysis
Haldirams Strengths

Below are the Strengths in the SWOT Analysis of Haldirams:

1. Brand awareness and recall
2. Variety of products like papads, namkeens, cookies, chips, sweets, sherbets, dry fruits, etc
3. Trusted for quality and hygiene
4. Attractive and efficient packaging

5. Good supply chain ensuring availability of products

6. Aptly priced for the customers

7.Loved for its taste

8. Exported to many countries

Haldirams Weaknesses

Here are the weaknesses in the Haldirams SWOT Analysis:

1.Less advertising is done compared to other food brands
2.Involved only in Indian snacks
3.Outlets are limited only to mainly North India

Haldirams Opportunities

Following are the Opportunities in Haldirams SWOT Analysis:

1.Increase its reach in India and abroad
2.Expand the hotel business
3.Increase the number of outlets

4.Agrresively advertise and promote the brand

5.Introduce healthy snacks like fat free, low calories and baked

6.Innovate by introducing snacks catering to the youth

Haldirams Threats

The threats in the SWOT Analysis of Haldirams are as mentioned:

1.Customers are inclined towards western ways, and are not interested in Indian snacks
2.Indian snacks are considered unhealthy
3.Increased competition from other brands and local players

Haldirams Competition

Below are the top 4 Haldirams competitors:


4.Other local brands

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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