Monginis Cake Shop SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Monginis Cake Shop SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Monginis Cake Shop, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Monginis Cake Shop to benchmark its business & performance as compared to the competitors, and make strategic improvements. Monginis Cake Shop is one of the leading brands in the food & beverages sector.

The article below lists the Monginis Cake Shop SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Monginis Cake Shop SWOT Analysis:

SWOT Analysis of Monginis Cake Shop

For Monginis Cake Shop, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Monginis Cake Shop Strengths

The strengths of Monginis Cake Shop looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Monginis Cake Shop :

1. Monginis is a very popular brand among children and parents alike
2. Monginis has 600 retail franchises in approx 40 cities in India
3. Reasonable pricing and good quality products
4. Services like home delivery, online booking and delivery of products

5. Monginis was founded around 50 years ago and has a strong legacy

6. Advertisements in newspapers has made it a popular brand

7. Customized cakes for birthdays, weddings or special occasions is a big strength

Monginis Cake Shop Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Monginis Cake Shop SWOT Analysis:

1. Limited advertising and geographic reach of Monginis compared to leading FMCG companies

2. Perishable goods means limited shelf life which sometimes affects the margins

Monginis Cake Shop Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Monginis Cake Shop SWOT Analysis:

1. Monginis can expand in India and abroad
2. Introduction of different and new varieties of cakes
3. Increase the business of toys, candles, and other celebration items

4. Monginis can emphasize and publicize the online ordering of products or gifts

Monginis Cake Shop Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Monginis Cake Shop are as mentioned:

1.Mismanagement of any franchise can affect the brand name adversely
2.Severe competition in the business can affect Monginis' profit margins
3.Increase in cost of raw materials

Monginis Cake Shop Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Monginis Cake Shop:

2.Hang out
3.Ferns n Petals

4.Local cake shop owners

Hence this concludes the Monginis Cake Shop SWOT analysis.

Continue reading more about the brand/company.

About Monginis Cake Shop

Monginis Cake Shop Overview
Parent Company

Monginis Cake Shop


Cake Shops Chain


Food & Beverages

Tagline/ Slogan

What are you celebrating today?; To help people express their happiness in a memorable way


Monginis prepares fresh and delicious cakes at affordable price

Monginis Cake Shop STP

Anyone who likes to have cakes, generally or on special occasions

Target Market

People from urban semi-urban middle class in India


As a trusted cake shop, Monginis makes good quality cakes at affordable prices for any occasion.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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