Monginis Cake Shop SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Monginis Cake Shop

Cake Shops Chain

Food & Beverages

What are you celebrating today?; To help people express their happiness in a memorable way

Monginis prepares fresh and delicious cakes at affordable price

Anyone who likes to have cakes, generally or on special occasions

People from urban semi-urban middle class in India

As a trusted cake shop, Monginis makes good quality cakes at affordable prices for any occasion.

Below are the Strengths in the SWOT Analysis of Monginis Cake Shop:

1. Monginis is a very popular brand among children and parents alike
2. Monginis has 600 retail franchises in approx 40 cities in India
3. Reasonable pricing and good quality products
4. Services like home delivery, online booking and delivery of products

5. Monginis was founded around 50 years ago and has a strong legacy

6. Advertisements in newspapers has made it a popular brand

7. Customized cakes for birthdays, weddings or special occasions is a big strength

Here are the weaknesses in the Monginis Cake Shop SWOT Analysis:

1. Limited advertising and geographic reach of Monginis compared to leading FMCG companies

2. Perishable goods means limited shelf life which sometimes affects the margins

Following are the Opportunities in Monginis Cake Shop SWOT Analysis:

1. Monginis can expand in India and abroad
2. Introduction of different and new varieties of cakes
3. Increase the business of toys, candles, and other celebration items

4. Monginis can emphasize and publicize the online ordering of products or gifts

The threats in the SWOT Analysis of Monginis Cake Shop are as mentioned:

1.Mismanagement of any franchise can affect the brand name adversely
2.Severe competition in the business can affect Monginis' profit margins
3.Increase in cost of raw materials

Below are the top 4 Monginis Cake Shop competitors:

1.Birdys
2.Hang out
3.Ferns n Petals

4.Local cake shop owners