Monginis Cake Shop SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 12349

SWOT Analysis of Monginis Cake Shop with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Monginis Cake Shop

Parent Company

Monginis Cake Shop


Cake Shops Chain


Food and Beverages

Tagline/ Slogan

What are you celebrating today?; To help people express their happiness in a memorable way


Monginis prepares fresh and delicious cakes at affordable price

Monginis STP


Anyone who likes to have cakes, generally or on special occasions

Target Group

People from urban semi-urban middle class in India


As a trusted cake shop, Monginis makes good quality cakes at affordable prices for any occasion.

Monginis SWOT Analysis


1. Monginis is a very popular brand among children and parents alike
2. Monginis has 600 retail franchises in approx 40 cities in India
3. Reasonable pricing and good quality products
4. Services like home delivery, online booking and delivery of products

5. Monginis was founded around 50 years ago and has a strong legacy

6. Advertisements in newspapers has made it a popular brand

7. Customized cakes for birthdays, weddings or special occasions is a big strength


1. Limited advertising and geographic reach of Monginis compared to leading FMCG companies

2. Perishable goods means limited shelf life which sometimes affects the margins


1. Monginis can expand in India and abroad
2. Introduction of different and new varieties of cakes
3. Increase the business of toys, candles, and other celebration items

4. Monginis can emphasize and publicize the online ordering of products or gifts


1.Mismanagement of any franchise can affect the brand name adversely
2.Severe competition in the business can affect Monginis' profit margins
3.Increase in cost of raw materials



2.Hang out
3.Ferns n Petals

4.Local cake shop owners

The table above concludes the Monginis Cake Shop SWOT analysis along with its marketing and brand parameters.


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