Published in Food & Beverages category by MBA Skool Team
Monginis Cake Shop is one of the leading brands in the food & beverages sector. Monginis Cake Shop SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Monginis Cake Shop:
Monginis is a very popular brand among children and parents alike
Monginis has 600 retail franchises in approx 40 cities in India
Reasonable pricing and good quality products
Services like home delivery, online booking and delivery of products
Monginis was founded around 50 years ago and has a strong legacy
Advertisements in newspapers has made it a popular brand
Customized cakes for birthdays, weddings or special occasions is a big strength
Above are the strengths in the SWOT Analysis of Monginis Cake Shop. The strengths of Monginis Cake Shop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Monginis Cake Shop Weaknesses
Limited advertising and geographic reach of Monginis compared to leading FMCG companies
Perishable goods means limited shelf life which sometimes affects the margins
These were the weaknesses in the Monginis Cake Shop SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Monginis Cake Shop Opportunities
Monginis can expand in India and abroad
Introduction of different and new varieties of cakes
Increase the business of toys, candles, and other celebration items
Monginis can emphasize and publicize the online ordering of products or gifts
Above we covered the opportunities in Monginis Cake Shop SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Monginis Cake Shop Threats
Mismanagement of any franchise can affect the brand name adversely
Severe competition in the business can affect Monginis' profit margins
Increase in cost of raw materials
The threats in the SWOT Analysis of Monginis Cake Shop are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Monginis Cake Shop SWOT analysis.
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About Monginis Cake Shop
The table below gives the brand overview along with its target market, segmentation, positioning & USP
What are you celebrating today?; To help people express their happiness in a memorable way
Monginis prepares fresh and delicious cakes at affordable price
Monginis Cake Shop STP
Anyone who likes to have cakes, generally or on special occasions
People from urban semi-urban middle class in India
As a trusted cake shop, Monginis makes good quality cakes at affordable prices for any occasion.
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