Monginis Cake Shop SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Monginis Cake Shop analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Monginis Cake Shop SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Monginis Cake Shop to benchmark its business & performance as compared to the competitors and industry. As of 2020, Monginis Cake Shop is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Monginis Cake Shop competitors and includes Monginis Cake Shop target market, segmentation, positioning & Unique Selling Proposition (USP).

Monginis Cake Shop SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Monginis Cake Shop Brand Analysis
Parent Company

Monginis Cake Shop

Category

Cake Shops Chain

Sector

Food & Beverages

Tagline/ Slogan

What are you celebrating today?; To help people express their happiness in a memorable way

USP

Monginis prepares fresh and delicious cakes at affordable price

Monginis Cake Shop STP
Monginis Cake Shop Segmentation

Anyone who likes to have cakes, generally or on special occasions

Monginis Cake Shop Target Market

People from urban semi-urban middle class in India

Monginis Cake Shop Positioning

As a trusted cake shop, Monginis makes good quality cakes at affordable prices for any occasion.

Monginis Cake Shop SWOT Analysis
Monginis Cake Shop Strengths

Below are the Strengths in the SWOT Analysis of Monginis Cake Shop:

1. Monginis is a very popular brand among children and parents alike
2. Monginis has 600 retail franchises in approx 40 cities in India
3. Reasonable pricing and good quality products
4. Services like home delivery, online booking and delivery of products

5. Monginis was founded around 50 years ago and has a strong legacy

6. Advertisements in newspapers has made it a popular brand

7. Customized cakes for birthdays, weddings or special occasions is a big strength

Monginis Cake Shop Weaknesses

Here are the weaknesses in the Monginis Cake Shop SWOT Analysis:

1. Limited advertising and geographic reach of Monginis compared to leading FMCG companies

2. Perishable goods means limited shelf life which sometimes affects the margins

Monginis Cake Shop Opportunities

Following are the Opportunities in Monginis Cake Shop SWOT Analysis:

1. Monginis can expand in India and abroad
2. Introduction of different and new varieties of cakes
3. Increase the business of toys, candles, and other celebration items

4. Monginis can emphasize and publicize the online ordering of products or gifts

Monginis Cake Shop Threats

The threats in the SWOT Analysis of Monginis Cake Shop are as mentioned:

1.Mismanagement of any franchise can affect the brand name adversely
2.Severe competition in the business can affect Monginis' profit margins
3.Increase in cost of raw materials

Monginis Cake Shop Competition
Competitors

Below are the top 4 Monginis Cake Shop competitors:

1.Birdys
2.Hang out
3.Ferns n Petals

4.Local cake shop owners


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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