Dunkin Donuts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Dunkin Donuts analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dunkin Donuts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dunkin Donuts to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dunkin Donuts is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dunkin Donuts competitors and includes Dunkin Donuts target market, segmentation, positioning & Unique Selling Proposition (USP).

Dunkin Donuts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dunkin Donuts Brand Analysis
Parent Company

Dunkin Donuts

Category

Fast Food Eating Joints

Sector

Food & Beverages

Tagline/ Slogan

America runs on Dunkin; You 'Kin Do It; Sounds Good, Tastes Even Better

USP

Americas most popular joint for coffee, donuts and other baked items

Dunkin Donuts STP
Dunkin Donuts Segmentation

People looking to have western style breakfast and coffee

Dunkin Donuts Target Market

Middle and upper middle class people and families

Dunkin Donuts Positioning

A place offering good quality and fresh donuts and other baked items along with coffee

Dunkin Donuts SWOT Analysis
Dunkin Donuts Strengths

Below are the Strengths in the SWOT Analysis of Dunkin Donuts:

1. Dunkin Donuts has a strong Brand name, recognized world over
2. Brand loyalty amongst customers
3. Over 1000 varieties of doughnuts are offered by Dunkin Donuts
4. Dunkin Donuts is popular for a number of bakery products like pastries, bagels, muffins, biscuits, etc. and hot beverages like coffee, tea

5. Ideal place for having breakfast and coffee

6. Innovative ways to retain customers by issuing coupons and discounts

7. Worlwide chain of Dunkin Donuts franchisees total to more than 10,000+ locations across 30+ countries

8. One of the most experienced in the industry

9. Association with major sports teams

10. Dunkin Donuts has effective marketing and advertising strategies

Dunkin Donuts Weaknesses

Here are the weaknesses in the Dunkin Donuts SWOT Analysis:

1. Competition from other international snacking joints means limited market share growth for Dunkin Donuts
2. Rift with the franchisee owners and numerous instances of suing them

Dunkin Donuts Opportunities

Following are the Opportunities in Dunkin Donuts SWOT Analysis:

1.Dunkin Donuts can increase its presence in newer countries and regions of the world
2.To introduce low calorie snacks
3.Increase in disposable income of people in developing countries

4.Increase its reach through effective online marketing can boost Dunkin Donuts' sales

Dunkin Donuts Threats

The threats in the SWOT Analysis of Dunkin Donuts are as mentioned:

1.People moving to healthier ways of eating
2.Competition even from local cafes and bakeries can affect business of Dunkin Donuts
3.Increase in the cost of raw materials

4.Difficult to change the snacking habits of people in certain countries like India and China

Dunkin Donuts Competition
Competitors

Below are the top 3 Dunkin Donuts competitors:

1. Mad over Donuts
2. McDonalds
3. Starbucks


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dunkin Donuts. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin