Dunkin Donuts SWOT Analysis, Competitors & USP
Dunkin Donuts SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Dunkin Donuts, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dunkin Donuts to benchmark its business & performance as compared to the competitors, and make strategic improvements. Dunkin Donuts is one of the leading brands in the food & beverages sector.
The article below lists the Dunkin Donuts SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Dunkin Donuts SWOT Analysis:
In this article:
SWOT Analysis of Dunkin Donuts
For Dunkin Donuts, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Dunkin Donuts Strengths
The strengths of Dunkin Donuts looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Dunkin Donuts :
1. Dunkin Donuts is one of the largest donut, fast food & coffee restaurant chain in the world
2. Dunkin Donuts has a strong brand loyalty amongst its customers
3. Over 1000 varieties of doughnuts are offered by the brand
4. Dunkin Donuts is popular for a number of bakery products like pastries, bagels, muffins, biscuits, etc. and hot beverages like coffee, tea
5. Dunkin Donuts is present in more than 10,000 locations across 30+ countries
6. It is one of the most experience players in the industry since its inception in 1950
7. The brand is associated with several sports teams via sponsorships
8. Dunkin Donuts has effective marketing and advertising strategies via TV commercials, print ads, online ads & digital marketing
Dunkin Donuts Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dunkin Donuts SWOT Analysis:
1. Competition from other international restaurant chains means limited market share growth for Dunkin Donuts
2. The company faced issues in a few location over its marketing promotions
Dunkin Donuts Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dunkin Donuts SWOT Analysis:
1. Dunkin Donuts can increase its presence in newer countries and regions of the world
2. The company can introduce low calorie snacks as well
3. Increase in disposable income of people in developing countries can be a boost for the brand
4. Increase its reach through effective online marketing can boost Dunkin Donuts' sales
Dunkin Donuts Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dunkin Donuts are as mentioned:
1. Health conscious people who prefer not to have fast food
2. Competition even other brands as well as local cafes and bakeries can affect business of Dunkin Donuts
3. Increase in the cost of raw materials, changing government policies etc. can affect its sales
Dunkin Donuts Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Dunkin Donuts:
2. McDonald's
3. Starbucks
4. Subway
5. Krispy Kreme
6. Au Bon Pain
7. Burger King
Hence this concludes the Dunkin Donuts SWOT analysis.
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About Dunkin Donuts
| Dunkin Donuts Overview | |
|---|---|
| Parent Company |
Inspire Brands |
| Category |
Fast Food Eating Joints |
| Sector | |
| Tagline/ Slogan |
America runs on Dunkin; You 'Kin Do It; Sounds Good, Tastes Even Better |
| USP |
Americas most popular joint for coffee, donuts and other baked items |
| Dunkin Donuts STP | |
| Segmentation |
People looking to have western style breakfast and coffee |
| Target Market |
Middle and upper middle class people and families |
| Positioning |
A place offering good quality and fresh donuts and other baked items along with coffee |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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