Dunkin Donuts SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 27, 2021

SWOT analysis of Dunkin Donuts analyses the brand by its strengths, weaknesses, opportunities & threats. In Dunkin Donuts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dunkin Donuts to benchmark its business & performance as compared to the competitors. Dunkin Donuts is one of the leading brands in the food & beverages sector.

The table below lists the Dunkin Donuts SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dunkin Donuts competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Dunkin Donuts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dunkin Donuts Brand Analysis
Parent Company

Inspire Brands

Category

Fast Food Eating Joints

Sector

Food & Beverages

Tagline/ Slogan

America runs on Dunkin; You 'Kin Do It; Sounds Good, Tastes Even Better

USP

Americas most popular joint for coffee, donuts and other baked items

Dunkin Donuts STP
Segment

People looking to have western style breakfast and coffee

Target Group

Middle and upper middle class people and families

Positioning

A place offering good quality and fresh donuts and other baked items along with coffee

SWOT Analysis of Dunkin Donuts
Dunkin Donuts Strengths

Below are the Strengths in the SWOT Analysis of Dunkin Donuts:

1. Dunkin Donuts is one of the largest donut, fast food & coffee restaurant chain in the world

2. Dunkin Donuts has a strong brand loyalty amongst its customers

3. Over 1000 varieties of doughnuts are offered by the brand

4. Dunkin Donuts is popular for a number of bakery products like pastries, bagels, muffins, biscuits, etc. and hot beverages like coffee, tea

5. Dunkin Donuts is present in more than 10,000 locations across 30+ countries

6. It is one of the most experience players in the industry since its inception in 1950

7. The brand is associated with several sports teams via sponsorships

8. Dunkin Donuts has effective marketing and advertising strategies via TV commercials, print ads, online ads & digital marketing

Dunkin Donuts Weaknesses

Here are the weaknesses in the Dunkin Donuts SWOT Analysis:

1. Competition from other international restaurant chains means limited market share growth for Dunkin Donuts

2. The company faced issues in a few location over its marketing promotions

Dunkin Donuts Opportunities

Following are the Opportunities in Dunkin Donuts SWOT Analysis:

1. Dunkin Donuts can increase its presence in newer countries and regions of the world

2. The company can introduce low calorie snacks as well

3. Increase in disposable income of people in developing countries can be a boost for the brand

4. Increase its reach through effective online marketing can boost Dunkin Donuts' sales

Dunkin Donuts Threats

The threats in the SWOT Analysis of Dunkin Donuts are as mentioned:

1. Health conscious people who prefer not to have fast food

2. Competition even other brands as well as local cafes and bakeries can affect business of Dunkin Donuts

3. Increase in the cost of raw materials, changing government policies etc. can affect its sales

Dunkin Donuts Competition
Dunkin Donuts Competitors

Below are the top 7 competitors of Dunkin Donuts:

1. Mad Over Donuts

2. McDonald's

3. Starbucks

4. Subway

5. Krispy Kreme

6. Au Bon Pain

7. Burger King


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dunkin Donuts. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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