Ruchi Soya Industries SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Ruchi Soya Industries analyses the brand by its strengths, weaknesses, opportunities & threats. In Ruchi Soya Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ruchi Soya Industries to benchmark its business & performance as compared to the competitors. Ruchi Soya Industries is one of the leading brands in the food & beverages sector.

The table below lists the Ruchi Soya Industries SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ruchi Soya Industries competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Ruchi Soya Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ruchi Soya Industries Brand Analysis
Parent Company

Ruchi Group

Category

FMCG and Food products

Sector

Food & Beverages

Tagline/ Slogan

Soya for health

USP

India’s Number one cooking oil company

Ruchi Soya Industries STP
Segment

Cooking oil and soya soap

Target Group

Household women

Positioning

Provide healthy oil to consumers

Ruchi Soya Industries Product Portfolio
Brands

1. Mahakosh Oil                              2. Sunrich Sunflower Oil

3. Nutrela Oil                                   4. Nutri Gold Vanaspati

5. Nutrela                                         6. Ruchi No.1 Soap

The above mentioned brands are the prominent products under the Ruchi Soya Industries product portfolio.

SWOT Analysis of Ruchi Soya Industries
Ruchi Soya Industries Strengths

Below are the Strengths in the SWOT Analysis of Ruchi Soya Industries:

1. Emphasis on superior procurement,  trading skills and tough quality control standards

2. Continuous innovation and an effort by the industry to meet consumer needs

3. Largest player in India in edible oil category

4. Wide and extensive distribution network of 6,30,000 retail stores

5. Over 5 Lac retail stores, 90 Company depots,  2000 distributors and a sales personnel of 200

6. First exporter of Soyabean meal to south east Asia and middle east markets

7. Crushing capacity of about 4 million tons annually in 14 plants, extend over 11 locations

Ruchi Soya Industries Weaknesses

Here are the weaknesses in the Ruchi Soya Industries SWOT Analysis:

1. No control on raw material prices as product is agro based

2. Despite high quality product and good distribution, limited brand awareness compared to some other brands

Ruchi Soya Industries Opportunities

Following are the Opportunities in Ruchi Soya Industries SWOT Analysis:

1. Strengthening industry portfolio with other healthy additions

2. Control price fluctuations

3. Expansion into premium segments and global markets

4. Tie- up with restaurants and hotel chains

Ruchi Soya Industries Threats

The threats in the SWOT Analysis of Ruchi Soya Industries are as mentioned:

1. Food regulation by Government

2. Regulation and control by other authorities like NGO’s
3. Entry of more domestic and international players

Ruchi Soya Industries Competition
Ruchi Soya Industries Competitors

Below are the top 2 competitors of Ruchi Soya Industries:

1. Agrotech Foods
2. Sanwaria Agro Oils Ltd


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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