Published in Food & Beverages category by MBA Skool Team
Safal is one of the leading brands in the food & beverages sector. Safal SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Safal:
Wide product range including fresh fruits, vegetables, frozen food, juices, nectars, processed food, etc.
Efficient supply chain management
Network of over 50,000 farmers for procurement of fruits and vegetables
Export to around 40 countries
Strong brand name in Indian households
Strong parent brand of Mother Dairy
ISO 9002:2008 & HACCP certified
Efficient use of technology in processing and constant innovation
Expert guidance and best practice awareness for the farmers, improving their quality of life and providing them with fair price
Above are the strengths in the SWOT Analysis of Safal. The strengths of Safal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Strong competition in every segment of operation
Limited presence in the country
Less number of exclusive retail outlets – Safal Pure Veg
Fresh fruits and vegetables are perishable products
These were the weaknesses in the Safal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Increase its reach throughout the country with exclusive Safal outlets
Growing market in India
Increase in disposable income of people
Popularity of fruit juices, nectars, RTS beverages amongst health conscious people
Advertise and promote the brand
Sponsorship and tie ups for various events like marathons, sports competitions, etc.
Above we covered the opportunities in Safal SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Increase in cost of raw materials
High dependence on rains and weather
Inflation and economic instability in the country
The threats in the SWOT Analysis of Safal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
5.Fresh fruits and vegetables- Reliance Fresh, Food Bazaar, local mandis
Hence this concludes the Safal SWOT analysis.
Continue reading more about the brand/company.
The table below gives the brand overview along with its target market, segmentation, positioning & USP
People who want fresh fruits, vegetables and associated products
Middle and upper middle class families
As a good quality, trusted brand in processed fruits and vegetable business
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Safal. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute