Safal SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Safal analyses the brand by its strengths, weaknesses, opportunities & threats. In Safal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Safal to benchmark its business & performance as compared to the competitors. Safal is one of the leading brands in the food & beverages sector.

The table below lists the Safal SWOT (Strengths, Weaknesses, Opportunities, Threats), top Safal competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Safal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company

Mother Dairy


Food Products & Juices


Food & Beverages

Tagline/ Slogan

The goodness of fruits and vegetables


A wide range of good quality, fresh products

Safal STP

People who want fresh fruits, vegetables and associated products

Target Group

Middle and upper middle class families


As a good quality, trusted brand in processed fruits and vegetable business

SWOT Analysis of Safal
Safal Strengths

Below are the Strengths in the SWOT Analysis of Safal:

1.High quality, fresh products
2. Wide product range including fresh fruits, vegetables, frozen food, juices, nectars, processed food, etc.
3. Efficient supply chain management
4. Network of over 50,000 farmers for procurement of fruits and vegetables

5.Export to around 40 countries

6.Strong brand name in Indian households

7.Strong parent brand of Mother Dairy

8.ISO 9002:2008 & HACCP certified

9.Efficient use of technology in processing and constant innovation

10.Expert guidance and best practice awareness for the farmers, improving their quality of life and providing them with fair price

Safal Weaknesses

Here are the weaknesses in the Safal SWOT Analysis:

1.Strong competition in every segment of operation
2.Limited presence in the country
3.Less number of exclusive retail outlets – Safal Pure Veg

4.Fresh fruits and vegetables are perishable products

Safal Opportunities

Following are the Opportunities in Safal SWOT Analysis:

1.Increase its reach throughout the country with exclusive Safal outlets
2.Growing market in India
3.Increase in disposable income of people

4.Popularity of fruit juices, nectars, RTS beverages amongst health conscious people

5.Advertise and promote the brand

6.Sponsorship and tie ups for various events like marathons, sports competitions, etc.

Safal Threats

The threats in the SWOT Analysis of Safal are as mentioned:

1.Strong competition
2.Increase in cost of raw materials
3.High dependence on rains and weather

4.Inflation and economic instability in the country

Safal Competition
Safal Competitors

Below are the top 7 competitors of Safal:

1.Juices- Real, Tropicana
2.Ketchup- Maggi, Kissan, Heinz
3.Jams- Kissan, SIL

4.Pickle- Nillons, Mother recipe

5.Fresh fruits and vegetables- Reliance Fresh, Food Bazaar,  local mandis

6. Squash- Mapro, Haldiram

7.Packaged Rice- Golden Gate, Saffola Arise, Kohinoor, LalQilla

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Safal. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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