Safal SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Safal SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Safal, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Safal to benchmark its business & performance as compared to the competitors, and make strategic improvements. Safal is one of the leading brands in the food & beverages sector.

The article below lists the Safal SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Safal SWOT Analysis:

SWOT Analysis of Safal

For Safal, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Safal Strengths

The strengths of Safal looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Safal :

1.High quality, fresh products
2. Wide product range including fresh fruits, vegetables, frozen food, juices, nectars, processed food, etc.
3. Efficient supply chain management
4. Network of over 50,000 farmers for procurement of fruits and vegetables

5.Export to around 40 countries

6.Strong brand name in Indian households

7.Strong parent brand of Mother Dairy

8.ISO 9002:2008 & HACCP certified

9.Efficient use of technology in processing and constant innovation

10.Expert guidance and best practice awareness for the farmers, improving their quality of life and providing them with fair price

Safal Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Safal SWOT Analysis:

1.Strong competition in every segment of operation
2.Limited presence in the country
3.Less number of exclusive retail outlets – Safal Pure Veg

4.Fresh fruits and vegetables are perishable products

Safal Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Safal SWOT Analysis:

1.Increase its reach throughout the country with exclusive Safal outlets
2.Growing market in India
3.Increase in disposable income of people

4.Popularity of fruit juices, nectars, RTS beverages amongst health conscious people

5.Advertise and promote the brand

6.Sponsorship and tie ups for various events like marathons, sports competitions, etc.

Safal Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Safal are as mentioned:

1.Strong competition
2.Increase in cost of raw materials
3.High dependence on rains and weather

4.Inflation and economic instability in the country

Safal Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Safal:

1.Juices- Real, Tropicana
2.Ketchup- Maggi, Kissan, Heinz
3.Jams- Kissan, SIL

4.Pickle- Nillons, Mother recipe

5.Fresh fruits and vegetables- Reliance Fresh, Food Bazaar,  local mandis

6. Squash- Mapro, Haldiram

7.Packaged Rice- Golden Gate, Saffola Arise, Kohinoor, LalQilla

Hence this concludes the Safal SWOT analysis.

Continue reading more about the brand/company.

About Safal


Parent Company

Mother Dairy


Food Products & Juices


Food & Beverages

Tagline/ Slogan

The goodness of fruits and vegetables


A wide range of good quality, fresh products

Safal STP

People who want fresh fruits, vegetables and associated products

Target Market

Middle and upper middle class families


As a good quality, trusted brand in processed fruits and vegetable business

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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